The document discusses key considerations for staffing social media efforts, including dedicating adequate staff time, establishing budgets, and fostering a collaborative organizational culture. It recommends allocating at least 0.25 FTE to social media and budgeting $500-1,000 annually for basic needs like graphics. Developing social media policies and responsive procedures is also important, such as monitoring channels and responding to issues within 24 hours. Creating a culture of experimentation and trust among staff can help social media initiatives succeed.