Buzz network (1) copy

2.  Introduction  Definition of Buzz Network  Evolution of Internet Marketing  Elements of Internet Marketing  Objectives of Social Media Marketing  Platforms of Buzz Network  Advantages and Disadvantages  Viral Marketing  Pop-Up Ads  Case Study  Basic survey on Buzz Network  Conclusion

3. Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool to create buzz. The goal of Social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

4. Buzz network is a common phrase among online marketing circles, and is a force to be reckoned with. Buzz network is based on creating a buzz or excitement about a product, and has become a very common way to go about online marketing. But before you can take advantage of this great online marketing tool, you need to know the details about what exactly buzz networking is.

5. Marketing and advertising online has provided consumers with the opportunity to gain information about a company’s product or service. Since internet became a part and parcel of our day to day life, when internet marketing was first introduced, people accepted it in no time.

6. As technological innovation led to a shift in the Internet’s focus and purpose as user- centric, so too did the marketing strategies of businesses subsequently evolve. Internet marketing gives all sorts of ease to its buyers creating happy, satisfied and loyal customers. People became more dependent on computers than ever before and the number of online marketing sites are ever growing.

7. Online Presence: A strong online presence is the 21st century’s equivalent of the well-kept storefront that gives potential customers a good first impression. It is how you demonstrate that you are a serious business selling quality products in accordance with the rules of the market. Inbound Marketing: People search for products, look at the first handful of search results, and buy from the seller that looks safest and easiest at an acceptable price. Inbound marketing is about guiding those searches to you and converting them to sales.

8. Outbound Marketing: Social networks know almost everything there is to know about their members and their entire business model is sharing that knowledge with marketers. It delivers the right message about your products to the right people across borders, oceans, and time-zones. Peer-to-Peer: Seeing a friend, or even a group of strangers, recommend a product is more likely to convince someone to buy it than any hard-sell message from a salesman. Peer-to-peer marketing is about turning your happy customers into ambassadors for your products.

9. Increase Exposure Increase Traffic Increase Engagement Garner Marketplace Insight Develop Loyal Fans Generate Leads Grow Business Partnership Improve Sales

10. Using social media for marketing can enable small business looking to further their reach to more customers. Following is a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.

11. Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. Companies pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering conversation with the audience by posting industry-related articles, images, videos, etc. Facebook is a place people go to relax and chat with friends, so the tone is kept light and friendly.

13. Suggesting apps is how the news gets spread

14. Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.

16. Inviting friends enables divergence and more people gets to know about the products.

17. Twitter is the social media marketing tool that lets a company broadcast it’s updates across the web. Using Twitter as a social media marketing tool revolves around dialog and communication. Interaction happens every second, and it is the life- blood of twitter. Regular tweeting lets people know more about the company and re-tweeting helps as an alarm to the loyal ones.

19. Sharing and following helps the companies get most of the exposure These kind of challenges and other interactive activities helps companies get direct connections with their loyal customers Different company links up with these social media sites to gain attention

20. LinkedIn is one of the more professional social media marketing sites. LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.

21. Professional sites like LinkedIn not only serves as a job site but also a place for demonstrating companies and their products

22. YouTube is the number one place for creating video content, which can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google.

23. Before playing any video on YouTube, we often go through advertisements of different companies showcasing their products. This is how people gets to know about the available products

24.  When using social media for marketing products, social media could be easily utilized to create cost effective strategies and campaigns that can create viral results.  Social media has the power to drive traffic to your website, blog, articles, etc.  Social media is able to bring people together, especially when promoting global products or cause-related campaigns and ideas since it allows people from the different geographical location to meet at a single point and express their views.  Social media could be the spark you are looking for to attract attention to your site, product or service. It could also be used to further build loyalty and long-term relations with your audience.  Social media marketing could always be a fun and creative method of doing business.

25.  The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation,  Using social media for marketing and advertising could be more time consuming than companies expect.  Social media can have a negative influence on worker productivity Employees may waste valuable time using social media channels such as Face book and Twitter.  When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.

26. Viral marketing Viral marketing is a marketing techniques that use pre-existing social networking service and other technologies to try to produce increases in brand awareness. It can be delivered by word of mouth or enhanced by the network effects of the internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well- known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform or on social media websites such as PicsArt and Instagram

28. Regular notifications of new updates help people know more.

29. Not only products or services of different companies are demonstrated through viral marketing. Awareness campaigns and other such programs which are held for public notice are also showcased through social media sites .These not only helps people join the campaigns but also as a brand exposure.

31. Some companies become sponsors of these social media site to advertise their products

33. Viral marketing tactics Think outside of traditional marketing Bring marketing into the real world Take products to extremes Reward customers with product Team up with unlikely partners

34. Pop-up ads Pop-up ads are often forms of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop up ads are advertisements that show up in a new browser window. There's no one standard size for popup ads. Popup ads also vary widely in the amount of browser commands that show in the window.

39. Samsung case study Challenge No scalable business model for integrating social media with customer support, plus no way to track building PR crises.

40. case study Solution I. Identified relevant keywords, sites and channels II. Identified major influencer voices for tracking, advocacy and community involvement III. Established benchmarks for content volume around keywords and sentiment levels IV. Analyzed competitor social support activities V. Investigated the integration of social with existing call center software and resources

41. case study Result Within 2 months: 13 Samsung products tracked across 5 carriers 19 custom social analytics reports delivered 1 PR crisis alerted and processed 325,000+ targeted product conversations tracked to establish benchmarks

44. Basic awareness survey held by our team Our team held a small survey on how much people are aware of social media marketing. Our sample size was as small as 14 people ( 7 male and 7 female). The age group which we surveyed was from 15years to 25years. The questions asked and the conclusion we got are in the following slides.

45. Questions 1. Do you know the meaning of buzz networking? 2. How much do you know about it ? 3. Is it of any use to you? 4. Are you dependent on it ? 5. Did you get to know about it from internet? 6. Would you like to know about it ? 7. Does it help you?

46. 0 1 2 3 4 5 6 7 8 Do you know the meaning of buzz networking? How much do you know about it ? Is it of any use to you? Are you dependent on it ? Did you get to know about it from internet? Would you like to know about it ? Does it help you? Yes No

47. conclusion The first and the foremost thing we get to notice by seeing the graph is that more people go with social media marketing and are intrigued by the idea of it. Social media is a lifeline for this generation and it is clear that this will continue in the future and people will depend on buzz networking more and more.

49. Thank you

50. Thank you

Buzz network (1) copy

Buzz network (1) copy

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