Webinar keynote pdf

Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660
www.dearinassociates.com Cockatoo Island, Sydney, NSW E: info@dearinassociates.com
Opportunities are
Everywhere:
Why the Middle East & North Africa?
1

Sound Check
2

Which countries are you
interested in working with
or in?
3

Cynthia Dearin
• Managing Director of Dearin &
Associates, an international
trade company specialising in
MENA
• I started in DFAT and was sent
to Egypt, UAE and Qatar as a
diplomat
• A f t e r I w o r k e d a s a
management consultant for
US and British governments
4

The 3 BIG challenges our clients face
5

Lack of Commercial
Intelligence
6

Lack of Cultural
Awareness
7

Lack of Contacts
8

Greg Darwell
• Managing Director, Mulwarra Export
• Previously worked at the Australian
Meat and Livestock Corporation,
Uni-Chef and Inghams Enterprises
• Established Mulwarra Export June
1997, and has developed its export
markets to 30+ countries
• Will provide perspective on
agribusiness opportunities
9

Housekeeping:
10

Today’s program is
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Commercial Opportunities
in the Middle East and
North Africa
And why your company should consider operating there
12

• Why a lot of Australian companies don’t have the MENA in their strategic plan
• What some of the key obstacles to doing business there are
• Why companies should be looking at the region
• What opportunities are on offer
• How Dearin & Associates can help you
13
By the end of this webinar you will have a clear idea of:

As a thank you…
We’ve sent you a FREE copy
of our E-Book:
“Seven Mistakes That Lead
to Deal Failure in the Middle
East and North Africa”
14

Why we are giving this
webinar:
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Why should
companies be
looking to expand
their business to the
Middle East?
16
The Big Question for Today is:

• Focus on Asia
• Information Gap
• Negative messaging from the media about the Middle East
• It seems far away and too hard
17
Why don’t Australian companies have the MENA region in
their strategic plan?
…so, companies are fearful about operating in the region

• Lack of infrastructure
• Regulatory environment and tariffs
• Political risk
18
Biggest obstacles to doing business in
the Middle East and North Africa:

The deeper problem is:
• Why does it matter if companies don’t take action on doing business with
the Middle East and miss out on the opportunity to secure their position in
the region?
• If companies fail to engage with the MENA market, they miss out on
opportunities, and their competitors gain the ﬁrst-mover advantage
• This is a problem because companies miss out on millions of $ of
revenue, now and in the future
19

Why companies should be
looking seriously at the region:
• Rich in Natural Resources
• Promising Economic
Growth and Liberalisation
• Demographic Boom
20
• Globally Interconnected
• Easier Than Some Asian
Markets
• Not All Countries are the
Same

Why the food and agribusiness sector
should consider the Middle East:
• We are already doing it
• Our competitors are doing it
• We have a good reputation in the region
• Food security is a huge issue for the region
• Consumer spending on food has sky-
rocketed
21
• 80-90% of region’s
food is imported
• by the end of 2017
the region will
consume 49.1
million tonnes of
food annually
• the GCC’s regional
food import bill will
rise to over $53
billion by 2020

22
Guest Speaker:
Greg Darwell

Guest Speaker:
Greg Darwell
Questions
23

How Dearin & Associates can help
you to access these opportunities:
• Commercial Intelligence
• Cultural Awareness
• Strategic Business Connections
• Market Entry Strategy
24

The GCC Food and
Agricultural Industry
Report
• Produced in partnership with Intelligence Qatar
• Highlights commercial opportunities in the
MENA region
• Provides more in-depth insights for the Gulf,
UAE, Qatar, Saudi Arabia, Oman, Kuwait and
Bahrain
25
Visit http://dearinassociates.com/product/gcc-food-and-agricultural-industry-report/
use the code AGRIBIZ2015
Normal Price: $750 Subscribe today: $99

Camels, Sheikhs and Billionaires:
Your Guide to Business Culture in the
Middle East and North Africa.
• Provides a compelling rationale for
why companies should consider the
MENA as a potential market
• Demystiﬁes the cultures of the Middle
East & North Africa
• Highlights essential information about
the commercial environments of the
MENA countries
• Takes you through the process of how
to do business there, step-by-step
• Sets out strategies for dealing with
social and professional situations
26

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‘Camels, Sheikhs and Billionaires is a great tool for
anyone wanting to do business in the Middle East’
- Dr Andrew Walker, Executive Chairman, Aspen Medical - 6 March, 2015
Through her experience as a diplomat and business
consultant no one knows the Middle East like Cynthia. A
practical down-to-earth guide on modern business
practices from Mecca to Muscat
- Tim Harcourt, JW Neville Fellow, UNSW - 27 January, 2015
Camels, Sheikhs and Billionaires is a great source and
should be mandatory reading for anyone considering
doing business in MENA
- Murray Hyde, Rock Retail Group - 27 January, 2015
More reviews at:
www.csnb.dearinassociates.com

Visit
http://dearinassociates.com/product/camels-sheikhs-
billionaires-guide-business-culture-middle-east-north-
And enter code FREEPOST243 to receive
FREE SHIPPING on your order
28

Your FREE hour-long
Strategy Session
As a gift for sticking around until the end, we offer
you the opportunity to
explore the possibility of taking your business to
the MENA region.
Book your FREE hour-long Strategy Session with
me to discuss how to get started, what to expect
and how Dearin & Associates can help you!
29
Normal Price: $250 Book NOW: $0

This offer is only valid today!
To take advantage of the
offer, contact me on
cynthia.dearin@dearinassociates.com
now, to arrange a session
30

Questions ?
31

Special Thanks
To our Webinar partner
32

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