social media explorations

1. Social Media Exploration Deanna Brusca
Research
6 Timely Steps for Twitter Success by Jay Baer:
1. Find your influencers
2. Repeat your tweets
3. Test your tweet times
4. Pay attention to language and tweet structure
5. Think about daily patterns
6. Manage expectations
http://www.convinceandconvert.com/social-media-measurement/six-timely-tips-for-twitter-
success/

2. Social Media Exploration Deanna Brusca
Research
Three Twitter trends: The formula behind a city-wide win by Lauren Boyd:
Lauren Boyd is a multimedia specialist. She wrote about how University
Communications at Ohio State has been focusing on three large campaigns
since 2015 and explains how the campaigns have been successful.
1. Start early
2. Be inclusive
3. Provide resources
4. Make it a social media bonanza
https://ucom.osu.edu/blog/2015/04/three-twitter-trends-the-formula-behind-a-city-wide-win/

3. Social Media Exploration Deanna Brusca
Research
How to Create an Epic Twitter Hashtag by Tina Hsu:
Step 1: Research how your brand and competitors are perceived on Twitter
Step 2: Clearly identify the goals of your Twitter campaign
Step 3: Create your Twitter hashtag campaign and strategy around it
Step 4: Execute, Monitor, and Respond
http://keyhole.co/blog/4-step-guide-to-run-and-optimize-twitter-hashtag-campaigns/