1. Revamp Your Content Marketing
Strategy in 90 Days
Prepare for the Semantic Web
Eric Miltsch | DealerThinkTank .com | @dealerthinktank | #dttdallas

2. Today’s Takeaways:
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Change your content strategy
Change what you measure
Change your Internet team structure
Improve your context & relevancy
To prepare for the Semantic Web.

3. You’re not a one-man band

4. 4 Stages of Accepting New Ideas.
People laugh at you.

5. They ignore you.

7. Then you win!

8. Dealers are not watching the ball.

9. Let’s Bust SEO Myths.
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SEO is dead
We don’t need keywords anymore
Social links are the secret sauce
Links don’t matter

10. Create unique context & relevance!

11. Google wants to…
Find questions. Know the meaning.
Understand intent. Give answers.

12. Google wants to connect the…
People
Places
Things
To create ranking authority based on identity & personas

13. Update Page Copy –
45 Days
Edit On-Page
Elements – 30 Days
Set-up Conversion
Tracking – 7 Days
Add G+ Social Links
– 2 Days
Add Structured Data
Mark-up – 30 Days
90 Day Website Organization Plan

14. Get rid of your duplicate content!

15. Google gives you content ideas

16. Google gives you content ideas

19. Use all 20 tracking spots

20. Build G+ Authorship Attributes

21. Build G+ Authorship Attributes

22. Highlight data items.

23. Now. Go. Execute.

24. Thank you. Google me: Eric Miltsch
@emiltsch | EricMiltsch.com