SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Downloaden Sie, um offline zu lesen
Holly Eisenhart     PRAD 391: Professor Ragas
Anna Skarvan
Briza Cardenas      November 10, 2011
Gaby Padilla
Kelly Stotmeister   Contact: hollye1637@aim.com
   Holly Eisenhart – hollye1637@aim.com

   Anna Skarvan – anna.skarvan@gmail.com

   Briza Cardenas – brizabreeze@gmail.com

   Gaby Padilla – gabrielahpadilla@gmail.com

   Kelly Stotmeister – kstotmeister@gmail.com
   T.J. Maxx was founded in 1976, and together with Marshalls,
    forms The Marmaxx Group, the largest off-price retailer of
    apparel and home fashions in the U.S.

   # of stores: 923

   Annual Revenue: 21.9 billion (TJX Companies)

   Also owns Marshalls, Homegoods, TK Maxx, & bought out AJ
    Wright

Source:(www.tjx.com).
   “Maxxinista”
   “Shoppertunistic”
   “Get the max for the minimum”
TJ Maxx:
  Total posts: < 20,000
1.   Micromedia4. Mainstream News
2.   Forum Replies       5. Facebook
3.   Blogs
   Overall sentiment: Positive – Neutral
   Negative: Store/staff specific, did not reflect TJ Maxx as an
    overall company
   High volume of content from Flickr
   High volume of content from blogs (fashion related)
   High volume from YouTube
Tj maxx
   Marshalls has the highest volume of mentions
   Create program for employees to spread positive
    awareness of Brand Reputation
     Many negative posts were by employees
     Let them know they are important to brand
     They are representatives and should not speak negatively of the
      company
   Interact with Customers on Twitter and Facebook
     Respond to tweets
     Try to fix problems by addressing issues and helping people
      solve problems
     Direct customers to correct outlets for problems
     Encourage dialogue
Our suggestions include the use of:
             •Twitter
            •Facebook
          •FourSquare
           •Mobile App
   Incorporate hashtag: #maxxinista
   Create Twitter game and receive points for each entry (similar
    to Top Shop on SCVNGR)
   All tweets must include #maxxinista to be included in contest
     Phase 1: Tweet favorite store location, TJ Maxx brand, best
      discount, date of last trip to TJ Maxx, etc.
      ▪ Each tweet is assigned points from 1-10
      ▪ Participants receive 10% discount voucher link
     Phase 2: Tweet pictures of each type of item from TJ Maxx
      including: shoes, tops, dresses, bags, accessories, etc.
      ▪ Each tweet is assigned points 1-10 depending on how many times it is re-
        tweeted
      ▪ Participants with the most re-tweets are entered into a sweepstakes to win a
        $250 shopping spree.
   Show Us Your MAXXINISTA style
    series
     Contest takes place the last week of
      every month
     Can only participate if they “Like” TJ
      Maxx page
     Consumers upload pictures wearing or
      holding products they have purchased
      at TJ Maxx
      ▪ Encourage Facebook friends to like their
        picture
      ▪ Drives traffic to the TJ Maxx Page
      ▪ At the end of the week the person with the
        most likes is the winner
      ▪ The winner received a $100 Gift Card to TJ
        Maxx
   Stickers on the entrance doors at each location
     50th person to Check in at each location receives 10%
      off their purchase
      ▪ Show phone to clerk to receive discount
▪ Maxxinista Badge
    ▪ FourSquare Users encouraged to visit multiple locations
    ▪ After visiting 5 locations awarded the badge
       Alerts for when new shipments arrive at stores
       Store Locator to find the closest store to you
       How Low Can You Go game
    – How To Play:
    •       Select items from different categories including shoes,
            apparel and accessories
    •       Move on to the next level by having lowest check out price
    •       1st level: $1,000 and 10th level: $100
    •       Each level unlocks lower priced items

       Steal vs. Splurge game
        – How to Play:
        ▪    Two items show up on the screen
        ▪    Decide which is the steal and which is the splurge
        ▪    After getting 20 correct, player is marked as Maxxinista and
             can share accomplishment on twitter or facebook
   Online activity is fairly stagnant at this point
   Marshalls is leading the social media trend
    among discount department stores
   Focus on social media campaign to increase
    awareness, and consequently sales

Weitere ähnliche Inhalte

Was ist angesagt?

Sports Obermeyer Case
Sports Obermeyer CaseSports Obermeyer Case
Sports Obermeyer CaseGeeta Hansdah
 
presentaion on walmart
 presentaion on walmart presentaion on walmart
presentaion on walmartGDP1931993
 
Retail Presentation - Shoppers Stop
Retail Presentation - Shoppers StopRetail Presentation - Shoppers Stop
Retail Presentation - Shoppers StopJagannath Padhy
 
Tesco Case Study- Presentation- Marketing Management- MBA
Tesco Case Study- Presentation- Marketing Management- MBATesco Case Study- Presentation- Marketing Management- MBA
Tesco Case Study- Presentation- Marketing Management- MBAVineethJose5
 
Bases Conceituais do Design | Havaianas
Bases Conceituais do Design | HavaianasBases Conceituais do Design | Havaianas
Bases Conceituais do Design | HavaianasPaulo Matos Jr
 
Woodland-shoes-product-life-cycle
 Woodland-shoes-product-life-cycle Woodland-shoes-product-life-cycle
Woodland-shoes-product-life-cycleSurbhi Jindal
 
Sport Obermeyer
Sport Obermeyer Sport Obermeyer
Sport Obermeyer glenferry
 
Strategies of Marks and Spencer
Strategies of Marks and SpencerStrategies of Marks and Spencer
Strategies of Marks and SpencerCharu Pandey
 
Nike pw presentation
Nike pw presentationNike pw presentation
Nike pw presentationMKTGatHPU
 
Zara Case Study (Value Chain Management)
Zara Case Study (Value Chain Management)Zara Case Study (Value Chain Management)
Zara Case Study (Value Chain Management)Syed Ali Roshaan Raza
 
Blue ocean workbook takeaway ver 2.0
Blue ocean workbook takeaway ver 2.0Blue ocean workbook takeaway ver 2.0
Blue ocean workbook takeaway ver 2.0Theorem Solutions
 

Was ist angesagt? (20)

Zara Case Study
Zara Case StudyZara Case Study
Zara Case Study
 
Sports Obermeyer Case
Sports Obermeyer CaseSports Obermeyer Case
Sports Obermeyer Case
 
Yeezy Boost
Yeezy BoostYeezy Boost
Yeezy Boost
 
presentaion on walmart
 presentaion on walmart presentaion on walmart
presentaion on walmart
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
 
Retail Presentation - Shoppers Stop
Retail Presentation - Shoppers StopRetail Presentation - Shoppers Stop
Retail Presentation - Shoppers Stop
 
Walmart
WalmartWalmart
Walmart
 
Starbucks
StarbucksStarbucks
Starbucks
 
Tesco Case Study- Presentation- Marketing Management- MBA
Tesco Case Study- Presentation- Marketing Management- MBATesco Case Study- Presentation- Marketing Management- MBA
Tesco Case Study- Presentation- Marketing Management- MBA
 
Bases Conceituais do Design | Havaianas
Bases Conceituais do Design | HavaianasBases Conceituais do Design | Havaianas
Bases Conceituais do Design | Havaianas
 
Aldi Presentation FINAL
Aldi Presentation FINALAldi Presentation FINAL
Aldi Presentation FINAL
 
Woodland-shoes-product-life-cycle
 Woodland-shoes-product-life-cycle Woodland-shoes-product-life-cycle
Woodland-shoes-product-life-cycle
 
Sport Obermeyer
Sport Obermeyer Sport Obermeyer
Sport Obermeyer
 
WalMart Analysis
WalMart AnalysisWalMart Analysis
WalMart Analysis
 
Operation Management for Walmart
Operation Management for WalmartOperation Management for Walmart
Operation Management for Walmart
 
Strategies of Marks and Spencer
Strategies of Marks and SpencerStrategies of Marks and Spencer
Strategies of Marks and Spencer
 
Case Study of Sears Company
Case Study of Sears CompanyCase Study of Sears Company
Case Study of Sears Company
 
Nike pw presentation
Nike pw presentationNike pw presentation
Nike pw presentation
 
Zara Case Study (Value Chain Management)
Zara Case Study (Value Chain Management)Zara Case Study (Value Chain Management)
Zara Case Study (Value Chain Management)
 
Blue ocean workbook takeaway ver 2.0
Blue ocean workbook takeaway ver 2.0Blue ocean workbook takeaway ver 2.0
Blue ocean workbook takeaway ver 2.0
 

Ähnlich wie Tj maxx

Final presentation
Final presentationFinal presentation
Final presentationatisone
 
How Hope's boosted email captures by 1,977% and social sharing by 905%
How Hope's boosted email captures by 1,977% and social sharing by 905%How Hope's boosted email captures by 1,977% and social sharing by 905%
How Hope's boosted email captures by 1,977% and social sharing by 905%Peter Messmer
 
DICK's Sporting Goods Social Media Marketing Analysis and Proposal
DICK's Sporting Goods Social Media Marketing Analysis and ProposalDICK's Sporting Goods Social Media Marketing Analysis and Proposal
DICK's Sporting Goods Social Media Marketing Analysis and ProposalVanessa Gillette
 
Advanced Gift Discovery
Advanced Gift DiscoveryAdvanced Gift Discovery
Advanced Gift DiscoveryTony Schmidt
 
How to Build a Vibrant Profitable Retail Community
How to Build a Vibrant Profitable Retail CommunityHow to Build a Vibrant Profitable Retail Community
How to Build a Vibrant Profitable Retail CommunityDesley Cowley
 
Social Media for Good and Profit - Cause Marketing Case Study
Social Media for Good and Profit - Cause Marketing Case StudySocial Media for Good and Profit - Cause Marketing Case Study
Social Media for Good and Profit - Cause Marketing Case StudySiteLab Interactive
 
KMHDVenturaAssociatessm
KMHDVenturaAssociatessmKMHDVenturaAssociatessm
KMHDVenturaAssociatessmKaren McCarthy
 
Game-based sales training
Game-based sales trainingGame-based sales training
Game-based sales trainingSmartWinnr
 
Converse Marketing Campaign
Converse Marketing CampaignConverse Marketing Campaign
Converse Marketing CampaignWalkerTay
 
Building Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials WorldBuilding Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials WorldMike Georgopoulos
 
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Jason Mitchell
 
Dare to be Different: The 3 Most Crucial Elements of Your Brand
Dare to be Different: The 3 Most Crucial Elements of Your BrandDare to be Different: The 3 Most Crucial Elements of Your Brand
Dare to be Different: The 3 Most Crucial Elements of Your BrandCarolyn Wilson
 
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGEA WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGEElizabeth Michael, M.B.A.
 
Mobile Engagement in Action
Mobile Engagement in ActionMobile Engagement in Action
Mobile Engagement in ActionSyniverse
 
The Jason Maynard Software Hour: Christopher Lochhead Play Bigger
The Jason Maynard Software Hour: Christopher Lochhead Play BiggerThe Jason Maynard Software Hour: Christopher Lochhead Play Bigger
The Jason Maynard Software Hour: Christopher Lochhead Play BiggerPlay Bigger Advisors, LLC.
 
Miracle gro - red dot marketing agency presentation
Miracle gro - red dot marketing agency presentationMiracle gro - red dot marketing agency presentation
Miracle gro - red dot marketing agency presentationboomboomkeys
 

Ähnlich wie Tj maxx (20)

Final presentation
Final presentationFinal presentation
Final presentation
 
Buildabear
BuildabearBuildabear
Buildabear
 
How Hope's boosted email captures by 1,977% and social sharing by 905%
How Hope's boosted email captures by 1,977% and social sharing by 905%How Hope's boosted email captures by 1,977% and social sharing by 905%
How Hope's boosted email captures by 1,977% and social sharing by 905%
 
Nordstrom
NordstromNordstrom
Nordstrom
 
Nordstrom
NordstromNordstrom
Nordstrom
 
DICK's Sporting Goods Social Media Marketing Analysis and Proposal
DICK's Sporting Goods Social Media Marketing Analysis and ProposalDICK's Sporting Goods Social Media Marketing Analysis and Proposal
DICK's Sporting Goods Social Media Marketing Analysis and Proposal
 
Advanced Gift Discovery
Advanced Gift DiscoveryAdvanced Gift Discovery
Advanced Gift Discovery
 
How to Build a Vibrant Profitable Retail Community
How to Build a Vibrant Profitable Retail CommunityHow to Build a Vibrant Profitable Retail Community
How to Build a Vibrant Profitable Retail Community
 
Social Media for Good and Profit - Cause Marketing Case Study
Social Media for Good and Profit - Cause Marketing Case StudySocial Media for Good and Profit - Cause Marketing Case Study
Social Media for Good and Profit - Cause Marketing Case Study
 
KMHDVenturaAssociatessm
KMHDVenturaAssociatessmKMHDVenturaAssociatessm
KMHDVenturaAssociatessm
 
Game-based sales training
Game-based sales trainingGame-based sales training
Game-based sales training
 
Converse Marketing Campaign
Converse Marketing CampaignConverse Marketing Campaign
Converse Marketing Campaign
 
Building Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials WorldBuilding Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials World
 
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
 
Shoppers Bag Application Case Study
Shoppers Bag Application Case StudyShoppers Bag Application Case Study
Shoppers Bag Application Case Study
 
Dare to be Different: The 3 Most Crucial Elements of Your Brand
Dare to be Different: The 3 Most Crucial Elements of Your BrandDare to be Different: The 3 Most Crucial Elements of Your Brand
Dare to be Different: The 3 Most Crucial Elements of Your Brand
 
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGEA WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
 
Mobile Engagement in Action
Mobile Engagement in ActionMobile Engagement in Action
Mobile Engagement in Action
 
The Jason Maynard Software Hour: Christopher Lochhead Play Bigger
The Jason Maynard Software Hour: Christopher Lochhead Play BiggerThe Jason Maynard Software Hour: Christopher Lochhead Play Bigger
The Jason Maynard Software Hour: Christopher Lochhead Play Bigger
 
Miracle gro - red dot marketing agency presentation
Miracle gro - red dot marketing agency presentationMiracle gro - red dot marketing agency presentation
Miracle gro - red dot marketing agency presentation
 

Mehr von DePaul University - College of Communication (Digital PR class) (8)

Potbelly's
Potbelly'sPotbelly's
Potbelly's
 
Red Mango
Red MangoRed Mango
Red Mango
 
Southwest Airlines & Competitors
Southwest Airlines & CompetitorsSouthwest Airlines & Competitors
Southwest Airlines & Competitors
 
Netflix: Brand Analysis
Netflix: Brand AnalysisNetflix: Brand Analysis
Netflix: Brand Analysis
 
Michael Vick Radian 6
Michael Vick Radian 6Michael Vick Radian 6
Michael Vick Radian 6
 
Radian6 Depaul
Radian6 DepaulRadian6 Depaul
Radian6 Depaul
 
Digital PR Class Syllabus (Fall 2011)
Digital PR Class Syllabus (Fall 2011)Digital PR Class Syllabus (Fall 2011)
Digital PR Class Syllabus (Fall 2011)
 
Week 2 the game has changed
Week 2   the game has changedWeek 2   the game has changed
Week 2 the game has changed
 

Kürzlich hochgeladen

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 

Kürzlich hochgeladen (20)

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 

Tj maxx

  • 1. Holly Eisenhart PRAD 391: Professor Ragas Anna Skarvan Briza Cardenas November 10, 2011 Gaby Padilla Kelly Stotmeister Contact: hollye1637@aim.com
  • 2. Holly Eisenhart – hollye1637@aim.com  Anna Skarvan – anna.skarvan@gmail.com  Briza Cardenas – brizabreeze@gmail.com  Gaby Padilla – gabrielahpadilla@gmail.com  Kelly Stotmeister – kstotmeister@gmail.com
  • 3. T.J. Maxx was founded in 1976, and together with Marshalls, forms The Marmaxx Group, the largest off-price retailer of apparel and home fashions in the U.S.  # of stores: 923  Annual Revenue: 21.9 billion (TJX Companies)  Also owns Marshalls, Homegoods, TK Maxx, & bought out AJ Wright Source:(www.tjx.com).
  • 4. “Maxxinista”  “Shoppertunistic”  “Get the max for the minimum”
  • 5. TJ Maxx: Total posts: < 20,000
  • 6. 1. Micromedia4. Mainstream News 2. Forum Replies 5. Facebook 3. Blogs
  • 7. Overall sentiment: Positive – Neutral  Negative: Store/staff specific, did not reflect TJ Maxx as an overall company
  • 8. High volume of content from Flickr  High volume of content from blogs (fashion related)  High volume from YouTube
  • 10. Marshalls has the highest volume of mentions
  • 11. Create program for employees to spread positive awareness of Brand Reputation  Many negative posts were by employees  Let them know they are important to brand  They are representatives and should not speak negatively of the company  Interact with Customers on Twitter and Facebook  Respond to tweets  Try to fix problems by addressing issues and helping people solve problems  Direct customers to correct outlets for problems  Encourage dialogue
  • 12. Our suggestions include the use of: •Twitter •Facebook •FourSquare •Mobile App
  • 13. Incorporate hashtag: #maxxinista  Create Twitter game and receive points for each entry (similar to Top Shop on SCVNGR)  All tweets must include #maxxinista to be included in contest  Phase 1: Tweet favorite store location, TJ Maxx brand, best discount, date of last trip to TJ Maxx, etc. ▪ Each tweet is assigned points from 1-10 ▪ Participants receive 10% discount voucher link  Phase 2: Tweet pictures of each type of item from TJ Maxx including: shoes, tops, dresses, bags, accessories, etc. ▪ Each tweet is assigned points 1-10 depending on how many times it is re- tweeted ▪ Participants with the most re-tweets are entered into a sweepstakes to win a $250 shopping spree.
  • 14. Show Us Your MAXXINISTA style series  Contest takes place the last week of every month  Can only participate if they “Like” TJ Maxx page  Consumers upload pictures wearing or holding products they have purchased at TJ Maxx ▪ Encourage Facebook friends to like their picture ▪ Drives traffic to the TJ Maxx Page ▪ At the end of the week the person with the most likes is the winner ▪ The winner received a $100 Gift Card to TJ Maxx
  • 15. Stickers on the entrance doors at each location  50th person to Check in at each location receives 10% off their purchase ▪ Show phone to clerk to receive discount ▪ Maxxinista Badge ▪ FourSquare Users encouraged to visit multiple locations ▪ After visiting 5 locations awarded the badge
  • 16. Alerts for when new shipments arrive at stores  Store Locator to find the closest store to you  How Low Can You Go game – How To Play: • Select items from different categories including shoes, apparel and accessories • Move on to the next level by having lowest check out price • 1st level: $1,000 and 10th level: $100 • Each level unlocks lower priced items  Steal vs. Splurge game – How to Play: ▪ Two items show up on the screen ▪ Decide which is the steal and which is the splurge ▪ After getting 20 correct, player is marked as Maxxinista and can share accomplishment on twitter or facebook
  • 17. Online activity is fairly stagnant at this point  Marshalls is leading the social media trend among discount department stores  Focus on social media campaign to increase awareness, and consequently sales