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Next DigitalSearch LeadAustralia’s largest independentlyowned full service digital agencyHi, my name is DaylanDigital for ...
Facebook Spam : I wanted to figure out why it exists
I hate facebook spam - sreenshotMid-morning rant…So I found out and wrote an article about it
WHOA! 500 people!2.15pm
The Reddit EffectTurns out it hit the front page of Reddit
UH-OH!3.15pmAnd the traffic came….
8.00 amThe Next DayLots and lots of traffic
Kevin Costner was right! I built it & they came.Regular Week The Facebook Post WeekA little different from most weeks
And the traffic brought the media
“Hi. I’m a reporter working on a story for The New York Times, saw Daylans blog postOn people selling Facebook pages, and ...
But my interview got bumped for some fluffy political thing
201 countries visited my site221,100 from USA76,000 from UK31,000 from AU64 from Kenya29 from Palestine88 from China But p...
The article goes liveAnd the NY Times article eventually went live
Hacked!Which annoyed someone enough to hack my siteAnd delete the entire thing…
TheNERDIERSide of WritingTips & Tricks I’ve learnt along the way to helpbuild your online authorship.
COMMUNITYAUTHORSHIPSEOANALYTICSTITLEVOICEWEBSITE
WEBSITE
WEBSITEPros:Cheap or FREE to runEasy to set-upUpdates AutomaticallyIndexed into Search Engines quicklySharing communitySec...
WEBSITEPros:Full controlFree downloadLots of pluginsMassive amounts of design optionsScalableYour own domainCons:Require h...
WEBSITEDomain name : $5-$15 per yearHosting : $3 per monthTheme : Free - $100Yearly cost : $100www.crazydomains.com.au www...
VOICE
VOICEUnique.Provide something of value.Stand for something.What do readers want from content?
VOICETips for finding your online voice.Just Do It.(please don’t sue me Nike)Write like you speakMake mistakes.Keep going.
VOICEYou don’t have to write for the Internet
VOICEYou just have to write for this guy
TITLE
TITLEWrite your headline firstGive the audience what they wantKeep it to 70 Characters (with spaces)Keep on tweaking it‘Ho...
ANALYTICS
ANALYTICSAnalytics is integral to understanding your online audience• Which content is most popular• What time of day gets...
ANALYTICSGoogle AnalyticsComplete analytics package for your website. Free and very widely used.http://www.google.com/anal...
SEO
SEO80+% of internet users in Australia use searchengines each day94% of those searches are on GoogleSearch engines do thei...
SEOGreat, original contentSound infrastructure that search enginecrawlers can access easilyPromotion (links, social)Freshn...
SEODo NOT buy linksDon’t copy contentLearn about your competitorsLearn about your audienceThe Essentials of Good Rankings
SEOFind exactly what your audience is searching for.https://adwords.google.com/o/KeywordToolTools & Resources
SEOTools & ResourcesMOZ.com - Learn a bit more about SEOhttp://moz.com/beginners-guide-to-seoInstall SEO Pluginshttp://wor...
AUTHORSHIP
AUTHORSHIPAuthorship :Allows you to see analytics for your content in search resultsGives you ownership of your content on...
AUTHORSHIP.Authorship is widely considered to be the future of search
AUTHORSHIPHow to Set-up AuthorshipCreate a Google Plus account.Upload a picture of yourselfVerify your websites email addr...
COMMUNITY
COMMUNITYRemember: It’s about this guy
COMMUNITYForumsTwitter – follow people with similar interestsGoogle Plus – communities, similar authorsFacebook – friends,...
COMMUNITYAUTHORSHIPSEOANALYTICSTITLEVOICEWEBSITE
T: @DaylanDoesG+: gplus.to/daylanpearceW: Daylandoes.comTHANK YOU
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The Nerdier Side of Writing

A presentation I did for WordFest 2013 about more technical elements you should consider when writing for the web.
Presentation includes lessons learned from going viral, getting published in the New York Times and being hacked because of it.
Also touches on seven crucial elements to online success including choosing a web platform, finding your online voice, constructing a great title, analytics, SEO

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The Nerdier Side of Writing

  1. Next DigitalSearch LeadAustralia’s largest independentlyowned full service digital agencyHi, my name is DaylanDigital for 10+ yearsMy blog is Daylandoes.comStart with a story…
  2. Facebook Spam : I wanted to figure out why it exists
  3. I hate facebook spam - sreenshotMid-morning rant…So I found out and wrote an article about it
  4. WHOA! 500 people!2.15pm
  5. The Reddit EffectTurns out it hit the front page of Reddit
  6. UH-OH!3.15pmAnd the traffic came….
  7. 8.00 amThe Next DayLots and lots of traffic
  8. Kevin Costner was right! I built it & they came.Regular Week The Facebook Post WeekA little different from most weeks
  9. And the traffic brought the media
  10. “Hi. I’m a reporter working on a story for The New York Times, saw Daylans blog postOn people selling Facebook pages, and wanted to get some more details. Could someonePlease pass this message along to him?”ThanksRoy FurchgottNew York TimesEven these guys wanted to talk to me
  11. But my interview got bumped for some fluffy political thing
  12. 201 countries visited my site221,100 from USA76,000 from UK31,000 from AU64 from Kenya29 from Palestine88 from China But people kept on coming…
  13. The article goes liveAnd the NY Times article eventually went live
  14. Hacked!Which annoyed someone enough to hack my siteAnd delete the entire thing…
  15. TheNERDIERSide of WritingTips & Tricks I’ve learnt along the way to helpbuild your online authorship.
  16. COMMUNITYAUTHORSHIPSEOANALYTICSTITLEVOICEWEBSITE
  17. WEBSITE
  18. WEBSITEPros:Cheap or FREE to runEasy to set-upUpdates AutomaticallyIndexed into Search Engines quicklySharing communitySecure and strong hosting platformCons:Not as much freedom (LessConfigurable)Not your own URLDesign LimitationsNot your platformHosted Blog
  19. WEBSITEPros:Full controlFree downloadLots of pluginsMassive amounts of design optionsScalableYour own domainCons:Require hostingSome technical set-upCosts moneySelf-reliantStand-alone Blog
  20. WEBSITEDomain name : $5-$15 per yearHosting : $3 per monthTheme : Free - $100Yearly cost : $100www.crazydomains.com.au www.themeforest.net
  21. VOICE
  22. VOICEUnique.Provide something of value.Stand for something.What do readers want from content?
  23. VOICETips for finding your online voice.Just Do It.(please don’t sue me Nike)Write like you speakMake mistakes.Keep going.
  24. VOICEYou don’t have to write for the Internet
  25. VOICEYou just have to write for this guy
  26. TITLE
  27. TITLEWrite your headline firstGive the audience what they wantKeep it to 70 Characters (with spaces)Keep on tweaking it‘How to’ lists are great for trafficThe Twitter Bait
  28. ANALYTICS
  29. ANALYTICSAnalytics is integral to understanding your online audience• Which content is most popular• What time of day gets most traffic• Where your traffic comes from• Is your site performing ok• Are readers bouncing• Is your navigational structure ok• What country are your readers located• Is your SEO working• How much many is your Adsense making you• Where do your readers go after your article• New or returning visitor
  30. ANALYTICSGoogle AnalyticsComplete analytics package for your website. Free and very widely used.http://www.google.com/analytics/Google Webmaster ToolsLike mini-analytics but allows you to Interact with and dictate how Googletreats your website.https://www.google.com/webmasters/toolsBing Webmaster ToolsThe Bing equivalent of Google Webmaster tools. Allows you to interactwith and dictate how Bing handles your website.http://www.bing.com/toolbox/webmasterFree Analytics Tools
  31. SEO
  32. SEO80+% of internet users in Australia use searchengines each day94% of those searches are on GoogleSearch engines do their best to find the mostrelevant and informative authority on a topic.Find your topic and become thatAuthority.Awesome content isn’t enough.
  33. SEOGreat, original contentSound infrastructure that search enginecrawlers can access easilyPromotion (links, social)FreshnessThe Essentials of Good Rankings
  34. SEODo NOT buy linksDon’t copy contentLearn about your competitorsLearn about your audienceThe Essentials of Good Rankings
  35. SEOFind exactly what your audience is searching for.https://adwords.google.com/o/KeywordToolTools & Resources
  36. SEOTools & ResourcesMOZ.com - Learn a bit more about SEOhttp://moz.com/beginners-guide-to-seoInstall SEO Pluginshttp://wordpress.org/plugins/wordpress-seo/Do your own Google searchesIf you have an idea. Google it and see what the competition is like.Open Site Explorerhttp://www.opensiteexplorer.org/See how your competitors back link profile looks.Social Site explorerhttp://socialsiteexplorer.com/See how social your competitors are.
  37. AUTHORSHIP
  38. AUTHORSHIPAuthorship :Allows you to see analytics for your content in search resultsGives you ownership of your content onlineGives exposure to your Google Plus accountDistinguishes your content in search engines
  39. AUTHORSHIP.Authorship is widely considered to be the future of search
  40. AUTHORSHIPHow to Set-up AuthorshipCreate a Google Plus account.Upload a picture of yourselfVerify your websites email address athttps://plus.google.com/authorship1.2.
  41. COMMUNITY
  42. COMMUNITYRemember: It’s about this guy
  43. COMMUNITYForumsTwitter – follow people with similar interestsGoogle Plus – communities, similar authorsFacebook – friends, groupsReddit – subreddits and commentsComment on other blogs and websitesGuest Contribution to other websitesOffer downloads and advicePromote offlineFind your community and interact with them
  44. COMMUNITYAUTHORSHIPSEOANALYTICSTITLEVOICEWEBSITE
  45. T: @DaylanDoesG+: gplus.to/daylanpearceW: Daylandoes.comTHANK YOU
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A presentation I did for WordFest 2013 about more technical elements you should consider when writing for the web. Presentation includes lessons learned from going viral, getting published in the New York Times and being hacked because of it. Also touches on seven crucial elements to online success including choosing a web platform, finding your online voice, constructing a great title, analytics, SEO

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