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Social Media Toolbox for Managing Clients and Business

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Dawn Raquel Jensen, EMBA

This document provides tips for managing social media platforms and building an online presence. It recommends starting with 3-5 major social media platforms and developing original content like blog posts, whitepapers, and videos. The document stresses consistency in posting across platforms to build credibility and engage followers over time. Tools are suggested to automate posting and track social mentions. The goal is to establish an online "embassy" on each channel to act as a trusted source of information in one's industry or niche.

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Social Media Toolbox Managing Your Clients and Your Business
Who I am
Slidedeck Q & A Additional support Hashtag: #smfirestarter Tweet: @virtualoptions
Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent
Establish Yourself Online Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. Resources: www.GetListed.org www.namechk.com
Research first: Litmus Test: Web Tools:  SocialMention.com  Whostalkin.com  Alerts.google.com Twitter Tools:  monitter.com  twilert.com
Digital Embassy & Outpost: Overview Visibility Start Small •Top Social Networks •Honed By Industry •Shaped by market Credibility Build Deliberately •Content Curated •Dedicated Tools & Tech •Automatic system Tribe Builder Be Consistent •Blogs •Posts •Engagement •Timing
Use Tools Like These YOU: BrandYourself.com Fan Page: Hyperalerts.no
Digital Embassies and Outposts  Create Social Platforms  Update Existing Information  Connect F/F/F Social Sites  Enhance Profiles & Pages
Start Small Foundation: 3 to 5 Social Media Platforms Built out Connected Curated and/or Original Content Tailor to top tier Social Media
Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Twitter www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net
“Fish Where The Fish Are”
Build Deliberately
Digital Embassies & Outposts
Myth:“If I build it, they will come.” Develop an engagement strategy to attract fans
Work Smarter: Plan, then Time it Have a Editorial or Social Media content calendar to plan your posts SAVE Time your posts using programs like  Hootsuite.com  Planyourposts.com  Tweetdeck.com  Bufferapp.com  Postplanner.com
Create Social Capital Establish & Enhance Social Profiles Become the trusted advisor in your niche by Educate | Inform | Inspire Entertain | Empower Manage the consistency between personal & professional
Be Consistent Be Consistent in what and when you post. Get on a schedule. Use Tools to work smarter, not harder DO Time SPRINTS**
IDEA: Leverage Social Currency Original Content  Blog Posts  Whitepapers  Marketing materials  E-books  Reports  Podcasts  Video Curated Content (my favorites)  Spundge.com  Scoop.it  Paper.li  Delcious.com
Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net
The Take-away Social media is real-time The faster you responds, the better your customer service will appear.
Privacy setting or not, Your Social media is public. Your posts and customer service will be seen by other users..
BUILD: Extend Social Reach  Create additional layers of the Social Media Cake  Other Digital Platforms  Slideshare  Pinterest**  Quora**  Instagram
Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
NEXT STEP: Build Social Trust Factor Blogging, blog commenting Quora Questions & Blog Participate in Linkedin, Facebook Groups or start one of your own Incorporate Video, Podcasting
NEXT STEP: Establish Social Authority Consistent Blog Posts Guest Post Creating Content Calendar Repurpose Content across platforms
IDEA: Build Social Authority : Podcast Original Content Podcast Tools/Apps  Spreaker – 20 hours  Voicebo – 5 minutes  Audioboo – 3 minutes RSS | iTunes | Embeds
Video Applications Vine Creates 6-second short, looping videos • Unlimited uploads and free • Instantly post videos on Vine, then share to Twitter and Facebook • Find, follow, and interact with people close to you Tout  Use your smartphone as a real- time information network  Creates15-second video updates  Broadcast to Facebook, Twitter, or Website widget  Tips  Tricks  Quotes  Shares  TESTIMONIALS
What’s Next Gain Traction? A Clear Direction? Broader Reach? Take Action? Social Media Audit Social Action Plan Editorial Calendar Social Business Strategy
Come Work with Me! Social Media Coach Digital Marketing Trainer Social Business Catalyst 407-230-9042 dawn@virtualoptions.net
Questions??
http://www.dawnraqueljensen.com

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Social Media Toolbox for Managing Clients and Business

  • 1. Social Media Toolbox Managing Your Clients and Your Business
  • 3. Slidedeck Q & A Additional support Hashtag: #smfirestarter Tweet: @virtualoptions
  • 4. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent
  • 5.
  • 6. Establish Yourself Online Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. Resources: www.GetListed.org www.namechk.com
  • 7. Research first: Litmus Test: Web Tools:  SocialMention.com  Whostalkin.com  Alerts.google.com Twitter Tools:  monitter.com  twilert.com
  • 8. Digital Embassy & Outpost: Overview Visibility Start Small •Top Social Networks •Honed By Industry •Shaped by market Credibility Build Deliberately •Content Curated •Dedicated Tools & Tech •Automatic system Tribe Builder Be Consistent •Blogs •Posts •Engagement •Timing
  • 9. Use Tools Like These YOU: BrandYourself.com Fan Page: Hyperalerts.no
  • 10. Digital Embassies and Outposts  Create Social Platforms  Update Existing Information  Connect F/F/F Social Sites  Enhance Profiles & Pages
  • 11. Start Small Foundation: 3 to 5 Social Media Platforms Built out Connected Curated and/or Original Content Tailor to top tier Social Media
  • 12. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Twitter www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net
  • 13. “Fish Where The Fish Are”
  • 16. Myth:“If I build it, they will come.” Develop an engagement strategy to attract fans
  • 17. Work Smarter: Plan, then Time it Have a Editorial or Social Media content calendar to plan your posts SAVE Time your posts using programs like  Hootsuite.com  Planyourposts.com  Tweetdeck.com  Bufferapp.com  Postplanner.com
  • 18. Create Social Capital Establish & Enhance Social Profiles Become the trusted advisor in your niche by Educate | Inform | Inspire Entertain | Empower Manage the consistency between personal & professional
  • 19. Be Consistent Be Consistent in what and when you post. Get on a schedule. Use Tools to work smarter, not harder DO Time SPRINTS**
  • 20. IDEA: Leverage Social Currency Original Content  Blog Posts  Whitepapers  Marketing materials  E-books  Reports  Podcasts  Video Curated Content (my favorites)  Spundge.com  Scoop.it  Paper.li  Delcious.com
  • 21. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net
  • 22. The Take-away Social media is real-time The faster you responds, the better your customer service will appear.
  • 23. Privacy setting or not, Your Social media is public. Your posts and customer service will be seen by other users..
  • 24. BUILD: Extend Social Reach  Create additional layers of the Social Media Cake  Other Digital Platforms  Slideshare  Pinterest**  Quora**  Instagram
  • 25. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
  • 26. NEXT STEP: Build Social Trust Factor Blogging, blog commenting Quora Questions & Blog Participate in Linkedin, Facebook Groups or start one of your own Incorporate Video, Podcasting
  • 27.
  • 28. NEXT STEP: Establish Social Authority Consistent Blog Posts Guest Post Creating Content Calendar Repurpose Content across platforms
  • 29. IDEA: Build Social Authority : Podcast Original Content Podcast Tools/Apps  Spreaker – 20 hours  Voicebo – 5 minutes  Audioboo – 3 minutes RSS | iTunes | Embeds
  • 30. Video Applications Vine Creates 6-second short, looping videos • Unlimited uploads and free • Instantly post videos on Vine, then share to Twitter and Facebook • Find, follow, and interact with people close to you Tout  Use your smartphone as a real- time information network  Creates15-second video updates  Broadcast to Facebook, Twitter, or Website widget  Tips  Tricks  Quotes  Shares  TESTIMONIALS
  • 31.
  • 32. What’s Next Gain Traction? A Clear Direction? Broader Reach? Take Action? Social Media Audit Social Action Plan Editorial Calendar Social Business Strategy
  • 33. Come Work with Me! Social Media Coach Digital Marketing Trainer Social Business Catalyst 407-230-9042 dawn@virtualoptions.net

Hinweis der Redaktion

  1. .” It’s important to, which may involve both paid and unpaid approaches.