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TURNING	
  SILVER	
  INTO	
  GREEN:	
  
Main	
  Line	
  Chamber	
  of	
  Commerce	
  awards	
  Ardmore	
  law	
  firm	
  Silver	
  &	
  Silver	
  a	
  money-­‐saving	
  
green	
  makeover—&	
  15	
  minutes	
  of	
  fame	
  
	
  
ARDMORE,	
  Pa.	
  (January	
  13,	
  2012)	
  Unless	
  you're	
  Kermit	
  the	
  Frog,	
  Sesame	
  Street's	
  most	
  
popular	
  Muppet,	
  proclaiming	
  it	
  "isn't	
  easy	
  being	
  green"	
  won't	
  get	
  you	
  a	
  lot	
  of	
  sympathy	
  these	
  
days.	
  Which	
  is	
  why	
  Main	
  Line	
  Chamber	
  of	
  Commerce's	
  GO	
  Green	
  Committee	
  has	
  embarked	
  on	
  
a	
  project	
  to	
  help	
  area	
  businesses	
  learn	
  about	
  sustainable	
  practices	
  and	
  resources,	
  and	
  how	
  
saving	
  energy,	
  saves	
  money.	
  	
  
	
  
Accompanied	
  by	
  a	
  team	
  of	
  energy	
  efficiency	
  experts	
  and	
  a	
  video	
  crew,	
  GO	
  Green	
  committee	
  
chairs	
  Roderick	
  Wolfson	
  and	
  Béke	
  Beau	
  will	
  take	
  over	
  Silver	
  &	
  Silver's	
  100-­‐plus-­‐year-­‐old	
  
building	
  on	
  February	
  1	
  for	
  a	
  comprehensive—and	
  on-­‐air—energy	
  audit.	
  Scripted	
  as	
  a	
  
home/office	
  improvement	
  reality	
  television	
  show,	
  the	
  video	
  will	
  document	
  the	
  team's	
  top-­‐to-­‐
bottom	
  assessment,	
  which	
  will	
  include	
  thoughtful	
  dialogue	
  about	
  the	
  merits	
  and	
  how-­‐to	
  of	
  
sustainable	
  renovations	
  and	
  a	
  concrete	
  strategy	
  to	
  increase	
  energy	
  efficiency	
  and	
  reduce	
  
energy	
  costs.	
  	
  
	
  
Though	
  the	
  video	
  will	
  be	
  edited	
  down	
  to	
  a	
  5-­‐minute	
  short,	
  the	
  raw	
  footage	
  will	
  be	
  available	
  to	
  
Silver	
  &	
  Silver	
  for	
  future	
  reference.	
  Along	
  with	
  the	
  energy	
  audit,	
  Silver	
  &	
  Silver	
  will	
  have	
  the	
  
opportunity	
  to	
  work	
  with	
  and	
  purchase	
  products	
  from	
  these	
  experts	
  at	
  a	
  reduced	
  cost.	
  By	
  
transforming	
  one	
  of	
  the	
  Main	
  Line's	
  most	
  reputable	
  firms	
  into	
  one	
  of	
  its	
  greenest,	
  and	
  sharing	
  
an	
  important	
  part	
  of	
  the	
  process	
  via	
  the	
  video	
  (a	
  screening	
  is	
  planned	
  for	
  February	
  21),	
  MLCC's	
  
GO	
  Green	
  Committee	
  will	
  achieve	
  its	
  overarching	
  goal	
  of	
  showing	
  businesses	
  how	
  they	
  can	
  
integrate	
  environmental	
  thinking	
  throughout	
  their	
  operations.	
  	
  
	
  
Along	
  with	
  the	
  video	
  screening,	
  the	
  February	
  21st	
  event	
  will	
  feature	
  a	
  discussion	
  on	
  greening	
  
commercial	
  properties,	
  along	
  with	
  a	
  green	
  business	
  networking	
  reception.	
  The	
  green	
  experts	
  
involved	
  will	
  discuss	
  applying	
  the	
  lessons	
  shown	
  to	
  other	
  businesses.	
  This	
  is	
  a	
  great	
  event	
  to	
  
learn	
  more	
  about	
  energy	
  efficiency	
  and	
  meet	
  many	
  green	
  experts.	
  The	
  event	
  is	
  free,	
  but	
  pre-­‐
registration	
  is	
  required.	
  	
  Food	
  and	
  drinks	
  will	
  be	
  provided.	
  	
  The	
  site	
  of	
  the	
  event,	
  Villanova	
  
University's	
  Driscoll	
  Hall	
  is	
  a	
  LEED-­‐certified	
  gold	
  medal	
  building.	
  
	
  
More	
  information	
  is	
  available	
  at	
  MLCC	
  GO	
  Green	
  Makeover	
  Event.	
  
	
  
MEDIA	
  CONTACT:	
  
Dawn	
  Elyse	
  Warden	
  
The	
  Whole	
  Enchilada	
  PR	
  
Dawn@TheWholeEnchiladaPR.com	
  
(267)	
  250-­‐8005	
  
###	
  

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Turning Silver into Green

  • 1.                     TURNING  SILVER  INTO  GREEN:   Main  Line  Chamber  of  Commerce  awards  Ardmore  law  firm  Silver  &  Silver  a  money-­‐saving   green  makeover—&  15  minutes  of  fame     ARDMORE,  Pa.  (January  13,  2012)  Unless  you're  Kermit  the  Frog,  Sesame  Street's  most   popular  Muppet,  proclaiming  it  "isn't  easy  being  green"  won't  get  you  a  lot  of  sympathy  these   days.  Which  is  why  Main  Line  Chamber  of  Commerce's  GO  Green  Committee  has  embarked  on   a  project  to  help  area  businesses  learn  about  sustainable  practices  and  resources,  and  how   saving  energy,  saves  money.       Accompanied  by  a  team  of  energy  efficiency  experts  and  a  video  crew,  GO  Green  committee   chairs  Roderick  Wolfson  and  Béke  Beau  will  take  over  Silver  &  Silver's  100-­‐plus-­‐year-­‐old   building  on  February  1  for  a  comprehensive—and  on-­‐air—energy  audit.  Scripted  as  a   home/office  improvement  reality  television  show,  the  video  will  document  the  team's  top-­‐to-­‐ bottom  assessment,  which  will  include  thoughtful  dialogue  about  the  merits  and  how-­‐to  of   sustainable  renovations  and  a  concrete  strategy  to  increase  energy  efficiency  and  reduce   energy  costs.       Though  the  video  will  be  edited  down  to  a  5-­‐minute  short,  the  raw  footage  will  be  available  to   Silver  &  Silver  for  future  reference.  Along  with  the  energy  audit,  Silver  &  Silver  will  have  the   opportunity  to  work  with  and  purchase  products  from  these  experts  at  a  reduced  cost.  By   transforming  one  of  the  Main  Line's  most  reputable  firms  into  one  of  its  greenest,  and  sharing   an  important  part  of  the  process  via  the  video  (a  screening  is  planned  for  February  21),  MLCC's   GO  Green  Committee  will  achieve  its  overarching  goal  of  showing  businesses  how  they  can   integrate  environmental  thinking  throughout  their  operations.       Along  with  the  video  screening,  the  February  21st  event  will  feature  a  discussion  on  greening   commercial  properties,  along  with  a  green  business  networking  reception.  The  green  experts   involved  will  discuss  applying  the  lessons  shown  to  other  businesses.  This  is  a  great  event  to   learn  more  about  energy  efficiency  and  meet  many  green  experts.  The  event  is  free,  but  pre-­‐ registration  is  required.    Food  and  drinks  will  be  provided.    The  site  of  the  event,  Villanova   University's  Driscoll  Hall  is  a  LEED-­‐certified  gold  medal  building.     More  information  is  available  at  MLCC  GO  Green  Makeover  Event.     MEDIA  CONTACT:   Dawn  Elyse  Warden   The  Whole  Enchilada  PR   Dawn@TheWholeEnchiladaPR.com   (267)  250-­‐8005   ###