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Logo Standards
This session will cover:
• Logo choices
• How not to use the logo
• File choices
• Approval process
This session won't cov...
Logo choices
Logo choices
How NOT to use the logo
• No color changes
o Tower lights are always off
• No stretching/squeezing
• No rotating/reflectin...
How NOT to use the logo
File formats
Print
• .eps, .tif or .jpg
• High-resolution: 300 dpi (dots per inch)
• Color, black/white, grayscale, invers...
• What is a sub-brand?
• What if I want a sub-brand graphic?
When does logo use require approval?
• Sending to off-campus individuals
o alumni, prospective students, employers, etc.
•...
Other details
• New "Stetson Green" is Pantone 363
(limit to accent use)
• Law accent color is Pantone 527 (purple)
• Stet...
Questions?
Stetson University College of Law
Communications Office
communications@law.stetson.edu
(727) 562-7346
Thank you!
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Stetson Law Logo Standards

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Stetson Law Logo Standards

  1. 1. Logo Standards
  2. 2. This session will cover: • Logo choices • How not to use the logo • File choices • Approval process This session won't cover: • The overall Stetson brand • Letterhead/business cards • How to alter the logo
  3. 3. Logo choices
  4. 4. Logo choices
  5. 5. How NOT to use the logo • No color changes o Tower lights are always off • No stretching/squeezing • No rotating/reflecting • No special effects • No rebuilding • No adding words • No distracting backgrounds • No low-resolution files for print • No crowding the logo (minimum .25" safe space)
  6. 6. How NOT to use the logo
  7. 7. File formats Print • .eps, .tif or .jpg • High-resolution: 300 dpi (dots per inch) • Color, black/white, grayscale, inverse Web • .jpg, .gif or .png • Low-resolution: 72 dpi • Color or inverse www.law.stetson.edu/brand
  8. 8. • What is a sub-brand? • What if I want a sub-brand graphic?
  9. 9. When does logo use require approval? • Sending to off-campus individuals o alumni, prospective students, employers, etc. • Non-Stetson use o advertising, co-sponsoring event • Students or student organizations • Product printed by new vendor • Anytime you have to think twice about it
  10. 10. Other details • New "Stetson Green" is Pantone 363 (limit to accent use) • Law accent color is Pantone 527 (purple) • Stetson logo font is still Goudy Old Style • Primary font is Myriad Pro • Sub-brand logo font is Helvetica Neue Light
  11. 11. Questions? Stetson University College of Law Communications Office communications@law.stetson.edu (727) 562-7346
  12. 12. Thank you!

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