Buy One Give One Marketing Campaigns Drive Sales & Donations
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Powering buy one give one cause marketing with no upfront cost.
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Buy One Give One Marketing Campaigns Drive Sales & Donations
- 1. We power buy one give one marketing campaigns David Woodbury | CEO | david@linkedcause.com
- 2. PROBLEM DONOR RETENTION CUSTOMER LOYALTY CONSUMER DEMAND Donor retention is at a record low of 27% 83% Of consumers want it < 1% of businesses are doing it
- 3. 1.8 million non-profits $360 Billion in revenue Corporate giving is currently 6% SIZE OF THE MARKET corporate giving has exceeded growth in individual giving by 400% 400%
- 4. Creative Agencies No upfront cost Business donor focused Ongoing support No upfront cost Business donor focused Ongoing support COMPETITIVE ANALYSIS
- 5. ENGAGE DONORS Business donors BUILD AUDIENCE Social, PR, TV, print and radio promotion MODEL
- 6. WHY IT WORKS ITEM JULY SALES SEPTEMBER SALES PERCENT GROWTH CRAB FLAY BURGER TACO 17 54 33 34 47 129 47 45 175% 139% 42% 32.35% Increase sales of featured items by up to 175% Great content to engage customers Increase customer loyalty by 80% Outside PR
- 7. TRACTION SALES IMPACT MARKETING •125+ accounts signed •$250k+ revenue •700k+ meals donated •94% donor retention •50+ media mentions •2500+ social media followers •Top 10 cause marketing concept in the nation
- 8. SALES 52 new commitments +$10,000 /month recurring revenue FUNDRAISING •Closing seed round in December PRODUCT • Developed platform THE ARK
- 9. THE CAST Kyle business advisor Brian marketing David Founder and CEO Eric Software engineer Taylor design Robby sales Nanci media Zac sales • Exec team has been working on start ups together since 2008 • Successful 7 figure exit on a startup in less than 5 years
- 10. FINANCIALS REVENUE Business $195/month subscription Sponsor $2,000/month Product 50% margin Individual Donations 90/10 split CURRENT SALES 5YR REVENUE MIX $184k $69k $1k 0 5 year plan to $75M 43% 3% 5% 49%
- 11. continued product development General operations 14% Sales and marketing USE OF FUNDS We are raising $150,000 75% 11% $1 invested $6 productivity • Breakeven by July 2015 • Projecting $100k/MRR by Jan 2016
- 12. DAVID WOODBURY 651-472-3910 david@linkedcause.com linkedcause: Where EVERYONE is a SUPERHERO.