The talk I gave at the IPSE Awards on the need for Digital Innovation, the risks of Digital Disruption and how 'Thinking like a freelancer' is good for all of us.
13. QA and the Freelancer Market
Freelancers allow us to scale our delivery capability
14. 14
“We are at the end of the digital beginning as
companies reshape and retool for life in the new
normal”
PWC’s Global entertainment and media outlook
“With Digital Transformation the consumer,
rather than the technology, is in the driver’s seat,
and this matters”
Forbes
15. Britain Does Not Make Anything…
"A Britain carried aloft by
the march of the makers”
George Osborne 2011
16. The Digital ‘Manufacturing’ Economy
The UK has retained its position as the largest
Internet economy in the G-20, according to
research released today by The Boston
Consulting Group (BCG). The sector has seen
strong growth since 2010, but the research
argues that fresh digital-policy commitments
are needed to ensure this trend continues.
18. WhatsApp
5 Years Old
Vodafone
23 Years Old
VALUE PER EMPLOYEE$345.5m $1.4m
VALUE $128bn$19bn
EMPLOYEES55 92,812
USERS / SUBS 443m450m
19. < 2004
Failing to Adapt can be Fatal
Netflix vs Blockbuster stock prices
2011 >
0
NETFLIXBlockbuster
Blockbuster
separates from
Viacom
Netflix switches
to online format
20. The Need for the Freelancer EconomyDisruptive Technology
Predictive Analysis
HTML
Internet of Things
Mobility
Cloud
Digital Immigrant
Omni-Channel
Digital Footprint
Data Mining
Hadoop
Big Data
Sharing Economy
UX/UI
API Digital Native
Geotagging
XaaS
Agile
21. The Entrepreneurial Spirit
To create the champion, entrepreneurial
businesses of the future, we need to
remember that productivity is important,
but agility is critical
James Sproule – Chief Economist, Institute of Directors
22. Pairing Innovation
with Business
• Freelancers are the Innovators
and Makers
• Working in multiple sectors, and
organisational environments is
your strength
• Delivering an outsiders view
offering ’friendly disruption’
37. • Value in relevancy and scarcity
• Continual upskilling
• Maximise potential
• Be an Evangelist for Change
Freelancers
The challenge is relevancy
38. “The Future is already here, it
is just unevenly distributed”
William Gibson, Author
Editor's Notes
Technology can play a major role in achieving differentiation and becoming a market leader. However, technology on its own is not a differentiator. Businesses that understand how to design and create market leading solutions based on appropriate technology will achieve differentiation. And those that use technology to enable their big ideas, rather than in place of big ideas, will become market leaders.
Technology can play a major role in achieving differentiation and becoming a market leader. However, technology on its own is not a differentiator. Businesses that understand how to design and create market leading solutions based on appropriate technology will achieve differentiation. And those that use technology to enable their big ideas, rather than in place of big ideas, will become market leaders.
QAL, QAA and QAC (especially QAL and C)
QAL, QAA and QAC (especially QAL and C)
QAL, QAA and QAC (especially QAL and C)
QAL, QAA and QAC (especially QAL and C)
QAL, QAA and QAC (especially QAL and C)
QAL, QAA and QAC (especially QAL and C)
QAL, QAA and QAC (especially QAL and C)
A value engendered in us all the way down from our CEO William McPherson
We maintain a pool of skilled freelancers allowing us to scale flexibly
Providing business Agility with trusted partners
Freelancers allow us to grow by releasing in-business talent
We have relationships with our community that extend over a decade
As the speed of technical change accelerates so must we
Britain as a service driven economy
The digital economy
Making the future in a world of digital innovation
The challenge in Britain is the adaption of our established economies to a digital world.
WHAT MESSAGE
See more at: https://www.techuk.org/insights/news/item/4075-uk-s-digital-economy-is-world-leading-in-terms-of-proportion-of-gdp#sthash.nLsZO2J6.dpuf
The digital economy is of incredible value – it sees profound growth in UK business.
We are not measuring effecticly – apparently every facebook user in the world is worth $10 – something we do for 20-30 mins a day every day is worth $10
according to the official figures, free telecoms has had *no effect* of gdp or productivity.
Frankly the digital economy and its value is underappreciated and underwhelming
IT is not a
WHY MESSAGE
Why is there a need to be disruptive?
Businesses are facing many challenges in the digital world, not least from potentially disruptive competitors – often start-ups – that are using technology to meet customer needs in new ways. These new competitors are changing the rules of business and creating more dynamic markets where speed and agility are more important than size and brand. And they also think differently to traditional businesses, they have different ways of working and they have a relentless focus on the customer, which they use to shape everything the company does.
To rise to this challenge, traditional organisations have to build new capabilities; they need to be able to match the speed, agility and customer focus of companies that were built for digital. And they need to do this as quickly as possible if they want to avoid getting left behind. In other words they need to disrupt themselves to avoid becoming a victim of disruption.
WHY MESSAGE
Why is there a need to be disruptive?
Businesses are facing many challenges in the digital world, not least from potentially disruptive competitors – often start-ups – that are using technology to meet customer needs in new ways. These new competitors are changing the rules of business and creating more dynamic markets where speed and agility are more important than size and brand. And they also think differently to traditional businesses, they have different ways of working and they have a relentless focus on the customer, which they use to shape everything the company does.
To rise to this challenge, traditional organisations have to build new capabilities; they need to be able to match the speed, agility and customer focus of companies that were built for digital. And they need to do this as quickly as possible if they want to avoid getting left behind. In other words they need to disrupt themselves to avoid becoming a victim of disruption.
Something I see time and time again are mature and at scale organisations overwhelmed with choices and direction
They need people who have driven this entrepreneurial change to help guide them
http://www.dailyfinance.com/2010/09/23/why-blockbuster-went-bust-while-netflix-flourished/
http://blog.soa.com/enterprise-apis-apis-are-not-just-for-the-cool-kids/
This is why we need people like you to think outside the box and beyond what is normal to follow your self belief that there are better ways of working
HOW MESSAGE
Do enterprise organisation really want people with Entrepreneurial spirit?
Can we use the spirit of others to transform an idea of innovation
Agility – not agile, not just agile!
Your greatest value acting as a bold partner helping make the next Netflix, and stop them from being the next block buster
Break each point into a separate slide
Break each point into a separate slide
Break each point into a separate slide
Break each point into a separate slide
Break each point into a separate slide
Partners and allies
What makes a great partner as a Freelancer
Tom has worked for the Cabinet Office and Government Digital services
He helped us in QA get over a hump for a project that had sat on a backburner for six months giving us the energy and direction to move us forward.
This is why we need people like you to think outside the box and beyond what is normal to follow your self belief that there are better ways of working
NOTES:
The difference between pre and post digital organisations is striking.
One is an environment that nurtures collaboration and interaction. The other has an almost factory line mentality, with people working in isolation.
Flexible work spaces: Pull down the physical barriers, but also challenge the mental ones too e.g. on a regular basis periodically rearrange the desks.
Create a work space that will flex to accommodate changes in teams and projects.
Places to display and discuss: For a digital team to be at its most effective they need areas that support impromptu discussions and allow work to be constantly on display for quick reference. e.g. whiteboards that can be wheeled around the office. If people want a meeting they grab a whiteboard and pull it over to their desk. People can huddle around and discuss things right there. Best of all the board can be left up after the meeting for future reference.
Spaces to think: Open plan can create noisy environments. Need areas where employees can go and work in comfort and quiet. A chance to isolate themselves so they can better focus. These are also places that people can go to just chill out and step away from their work.
The right equipment: IBYOD can help.
(Source of photo: Martin Talks)
NOTES
The 2020 Intuit report starts with: “imagine a world where companies motivate and manage employees who never set foot in their corporate office.” This is a distinct possibility in coming years. Technology is empowering an increasingly mobile workforce. It’s not just employees who are mobile — the makeup of workers in the U.S. (and beyond) is changing. Statistics today suggest that 33% of the workforce is currently independent or freelance, and as the infographic below suggests, this number is projected to be 40% by 2020.
http://www.huffingtonpost.com/amanda-schneider/the-rise-of-coworking_b_8382042.html
QA IPSE Meetups
Helping to build a support network
Deliver free talks from our SME on demystifying new technologies
Free Wi-Fi
And (pretty decent) free coffee
Launching in July in London and Manchester and using our national reach to met the demand you show us.
Self funders
Flexibility – QAHE
Digital Learning
Virtual Learning