2017 Marketing Final Dr. Ishani Banerji MKT3013 - Principles of Marketing

1. Marketing Plan for
“Early Bloomers”
Prepared by: David Torres
1 December 2017

2. Overview
Purpose:
 For “Early Bloomers” to provide valuable
information to a potential investor for
his/her future contribution to our
company.
 Mission Statement:
 “We strive to delight our costumers
and employees by setting the
standard of the highest quality
essentials to inspire tomorrow’s
youth.”
 About Us:
 Early Bloomers was founded in
San Antonio, Texas. It Is an
American multinational leader in
child safety products. We design
unique, modern, and eco-friendly
products that are made to aspire
future generations to leave “Their
Mark.”
Background:

3. Problem Space
 Segmentation:
 Parents, Grand Parents, Pet
owners
 Age 21-65
 Need: Partition off a specific
location
 Positioning:
 We provide the “Highest Quality”
product and set our price point
as the median. We plan to sell
more at the perfect price.
Competitors:
o Munchkin:
o Strength: Well known Brand
o Weakness: High Price Point
o Evenflo:
o Strength: Cheapest Price Point
o Weakness: Low Quality Material
o Summer Infant:
o Strength: Decent Quality (not as
durable as our)
o Weakness: Cost more than our ”Ease
of entry” gate, with a lower quality
product.

4. Early Bloomers - “Ease of Entry”
Product:
 A Highly functional / adjustable
Walk through gate.
 Standard Height of 41” with a
adjustable width ranging from
29” to 44” in diameter.
 Pre-fit Adjustable pressured
mounts for easy instillation.
 An extra kit will also be available
for purchase to permanently
mount to a fixed location.
Distribution:
 Online Website:
 Earlybloombers.com
 Online Affiliates:
 Amazon US
 Amazon Canada
 Amazon Mexico
 Shopify

5. Price
 Strategies (Contextualization):
Child Safety
 Price:
 Manufacture price/ unit: $7.45
 MSRP: $44.89
 Wholesale Price: $14.89
 Discounting / sales / loyalty rewards:
 Discount: 15 % Off when 2 or more units
are purchased together.
 Loyalty Rewards: $ 5 for every $100 spent
on OUR Website.
-Note

6. Promotion
 Amazon PPC Plan:
 Use High volume key words to target our audience
 Create a $50 Per day Campaign
 Follow up on conversion rate, adjust key words accordingly
 Social Media Plan: Run Facebook ADS
 Target those who have children and pets.
 Email Plan: 3 Separate Email will be sent on a automated basis over the course of 7 days.
 The first email will contain be a “thank you,” thanking them for their purchase.
 The second email will be sent once conformation of delivery has been approved; this email will congratulate them
on their recent purchase and contain a reward offer for their next purchase.
 The third email will extend our deepest gratitude while asking them to leave a review one week from the date of
purchase.

7. Concluding Statement
 “We strive to delight our costumers and employees by setting the standard of the
highest quality essentials to inspire tomorrow’s youth.”
 We will continue to develop high quality products at a affordable price for years to come. We
believe our product and future products will give an enormous platform to help future generations
strive to be the best version of themselves and aspire to make a difference.
 With your investment you too can make a difference.