Week 1 assignment Understanding my brand. This helped me discover my brand in more ways than one.

1. PERSONAL
BRAND
EXPLORATION
P r o j e c t & P o r t f o l i o I : W e e k 1
A u g u s t 2 6 , 2 0 2 1
David
Sims

2. As a former Petty Officer of U.S. Navy, I can work
in a team or independently. I have used my
military skills to guide me in civilian life. Since the
military, I have led by example from Assist. Mgr-
General Manager for over 15 years. With focus,
dedication, and hard-work I will excel and bring
prosperity to any corporation.
IDENTIT
Y

3. PROFESSIO
N
Potential Job Titles:
• Content Producer
• Content Strategist
• Web Content Manager
ROYALTY BRAND ARCHETYPE – A hands-on,
passionate, and driven individual with military ethics that
are second to none.
Digital Marketer for Fortune 500
West Coast Marketing Agencies

4. Chris
Johnson
Director, HR Operations At Amazon Web
Services
Outreach plan:
• Fill out application for Content Producer
• I will use the LinkedIn message link to
make initial contact
• I will follow up with him via LinkedIn
and Twitter page within two weeks
Mamie
Richards
Sr. Director, HR at T-Mobile
Directory of Marketing Operations/
University Of Washington
LA
Smith
TARGET
AUDIENCE
Human Resource Managers of Digital Marketing Agencies
In the State of Washington.
Outreach plan:
• Fill out application for Web Content
Producer
• I will use the LinkedIn message link to
make initial contact
• I will follow up with her via LinkedIn
within two weeks
Outreach plan:
• Fill out application for Content
Strategist
• I will use the LinkedIn message link to
make initial contact
• I will follow up with her via LinkedIn
within two weeks

5. GOAL
S
Short Term: (By December 2021)
• Connect with 25 employees
‣ Send a minimum of three messages a week
‣ Follow-up with each candidate
Mid Term: (Feb-Dec 2022)
• Complete Smart Blogger Content Marketing
Certification
• Send out Internship Application to companies of
connected employees of LinkedIn
‣ Oct. 2021 Find a niche and create a blog.
‣ Follow daily planner to complete school
assignments
Long Term: (2022- July 2023)
• Follow-up with Internship
• Send out 15 applications a month min.
• Graduate with Honors In Digital Marketing

6. HARD
SOFT
HARD
SOFT
Development Environment Software Novice / Adept / Expert
Graphics or Photo Imaging Software
Time Management
Development Environment Software
Graphics or Photo Imaging Software
Public Speaking
Complex Problem Solving
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Notable Skills & Current Proficiencies:
Skills
Analysis
Public Speaking Novice / Adept / Expert

7. I assist large agencies in the state of Washington to focus on
the critical elements needed to attract, persuade and commit
the target audience by introducing them to up-to-date enticing
and binding digital content.
PROMISE

8. CREDITIA
LS
Work Experience:
• Operations Specialist, Petty Officer U.S. Navy Top
Secret Clearance
• Directed 21 personnel during hurricane & beach
detail.
• 17 years of managerial experience
• Landed contract: Aides Awareness for the City of
Houston (2009) to feed 9k guests.
Awards:
• 2x Manager of the Quarter
Education:
Smart Blogger Content Marketing Certificate

9. COMPETITI
ON
Tyler Garner
Industry Experience:
• Digital Marketer
• Content Creator
• Strategist
Education:
• B.S., Digital Arts and Design
• Master of Science, Entertainment Business
Leadership Experience:
• Co-Founder/CEO of Xoomu 2007-2010
• Co-Founder Kepler 2015-Present
Skills and Proficiencies:
• Social Media – Brandon Shaw
• Social Media Marketing – Leanne Walker
Overall Online Presence:
• 318 connections, Yes, Yes, how detailed is the profile? Very Detailed Profile, Has
Published Articles, Is active On social-media, Non-customized URL
• Grade: Average, 70 out of 100
David
Industry Experience:
• Freelance writing
• Digital Marketer
Education:
• B.S., Digital Marketing
Leadership Experience:
• Male Barracks Commander 1994-1996
• Store General Manager 2009-2016
Skills and Proficiencies:
Overall Online Presence:
• 2 Connections, No Customized Banner, Has Professional Headshot, Profile Not
Detailed, No Published articles, Is Active On social-media, Non-customized URL
• Grade: Poor 25 out of 100

10. COMPETITI
ON
Renato
Franca
Industry Experience:
• Digital Marketer
• Content Creator
• Strategist
Education:
• B.S., Digital Arts and Design
• Master of Science, Entertainment Business
Leadership Experience:
• Planet Nomad – 4 years 11 months
• Social Media Marketing & Content – 2017 - Present
Skills and Proficiencies:
• Inbound Marketing- Erik Wijhe
• Digital Marketing- Raldofo Sabino
• Marketing Strategy- Caio Amarai
Overall Online Presence:
• Over 500 connections, Has customized Banner, Has Professional Headshot, Profile is
Very Detailed, Is not active on social-media, Has customized URL
• Grade: Average, 90 out of 100
David
Industry Experience:
• Freelance writing
• Digital Marketer
Education:
• B.S., Digital Marketing
Leadership Experience:
• Male Barracks Commander 1994-1996
• Store General Manager 2009-2016
Skills and Proficiencies:
Overall Online Presence:
• 2 Connections, No Customized Banner, Has Professional Headshot, Profile Not
Detailed, No Published articles, Is Active On social-media, Non-customized URL
• Grade: Poor 25 out of 100

11. Brand
Position
My colleagues, who lack the imagination or will to create, find that I provide that
spark with endless imaginative foundations because what is Creativity without
Imagination?

12. NETWORKIN
G &
MARKETING
Industry Events & Organizations
• #FinCon21
• September 22-25 2021 | Austin, TX
• Subsummit
• September 21-23 | Dallas, TX
• Dallas eCommerce Summit
• October 20 2021 | Dallas, TX
Digital Marketing
• Primary Content: I Will create infographics, blogging, videos and more. I will not focus on one specific
method of content. There are many ways to reach the target audience.
• Primary Tools: Which social networks or online tools will you use to promote your content? I will be
using YouTube editor, Loopster, WordPress, Facebook slideshow, Photoshop and more. How often?
What format?
• Website: How will you use your digital portfolio site moving forward to help you build your brand
awareness online?I use it to display my projects and school assignments I complete. From there, my
contracted projects will show how my work has evolved. This will also show my ability be strategic in
display.

13. Professional
Development
Formal Education
Digital Marketing, B.S., Full Sail University.
Technical Skills
SEO specialist, March 2022
Content Creator, January 2022
Strategist/Digital Marketer, December 2022
Soft Skills
Growth Haggler- July 2022
Blogger - Dec 2021
Mentor
What type of mentor will you seek as you embark on your career path? An
inspirational and successful mentor. What experience and/or lifestyle should
they have? They should have seven or more years in the Digital Marketing
field. DATE TO EST. PARTNERSHIP: December 2021

14. David Sims
My brand emphasizes quality at its best, with innovative content that is sure
to keep your audience engaged. As a promise to increase your revenue by
driving in more traffic, with consumers that are sure to commit through the
aid of motivational and enlightening digital content.

15. REFERENCES
© 2004 - 2021 openPR, 23 January 2019, [Image] Web Content
Management Market 2019 SWOT Analysis By Promient Players
as; Oracle (US), Adobe Systems (US), IBM (US), SDL PLC
(UK), Microsoft (US),
https://www.openpr.com/news/1526866/web-content-
management-market-2019-swot-analysis-by-promient-players-
as-oracle-us-adobe-systems-us-ibm-us-sdl-plc-uk-microsoft-
us.html
Tyler, G. retrieved on 07 August 2021 from
https://www.linkedin.com/in/tylergarner/
© 2020 FinCon®: Where Money and Media Meet, A Hybrid
Event Experience, retrieved on 07 August 2021 from
https://finconexpo.com/fincon2021/?utm_source=online.marketi
ng
©Copyright 2021 SubSummit, The World’s Largest Conference
Dedicated To DTC Subscriptions, retrieved on 07 August 2021
from https://subsummit.com/?utm_source=online.marketing