1. WHY PUSH
EMAIL VS PUSH
NOTIFICATIONS
SMS VS PUSH
NOTIFICATIONS
NOTIFICATIONS?
A study found that an average of six in ten users
will return to an App within a month if they are
being engaged with push messaging.
Push notifications are a powerful form of
mobile communication used by professional
firms around the world.
E-mails are noted for higher malware
spread probabilities.
According to ZipStripe research, it
takes a recipient an average 6.5 hours
to view an e-mail, but only 15 minutes
to view push notifications.
Push notification
messages appear
right on a smartphone’s
lock screen unlike emails
SMS coupon redemption averages
15%–20% and for push notifications it
can be as high as 30%.
Users have total control over the push
notifications they receive from mobile
Apps, unlike text messages.
Emails can get deleted
without being opened
Push notifications are a lot
more personalized than
e-mails.
Push notifications have higher engagement rates than
e-mails because they lead to a consistent App experience.
People check their personal emails for
an average 20 minutes per day, but a
typical smartphone is on for 16 hours
per day.
E-mails can be perceived as too noisy
and not valuable to the customer.
Recent data from Kahuna reveals that push
engagement rates vary widely across industries –
utility and financial services Apps seeing the highest
performance at 40%.
40%
6.5 HOURS 15 MINUTES
15% - 20% As high as 30%
Open rate:
30% to 60%
Interaction rate:
As high as 40%
Open rate:
20%
Click-through rate:
5.4%
Constant Contact, which sends millions of emails on
behalf of its 500,000+ customers, found that the
average email click-through rates hover below 15
percent for many key industries:
According to a study made by Xtify, the open rates for push notifications vary from
30% to 60%, and interaction rates run as high as 40%. In comparison, the average
open rate for email is 20%, and the average click-through rate is only 5.4%.
Text messages are perfect for local businesses with temporary promotion
campaigns but if the business is remote and the user has not subscribed for these
notifications voluntarily, the engagement level will be almost zero.
Compared to email, push
notifications knock it out of the park
with 50 percent better open rates
and click-through rates up to twice
as high.
15%
Retail Medical
Services
Real
estate
Sports and
recreation
Travel
and
tourism
13.99% 11.19%
11.89%
9.82%
10.61%
50%
SMS
SMS
COUPON
COUPON
Push
Notification
SMS
Sources:
http://publ.com/blog/2014/09/29/e-mail-vs-sms-vs-push-notifications-which-is-more-effective/.
http://www.phunware.com/blog/push-ahead-push-notifications-edging-past-email-mobile-marketing/
http://andrewchen.co/new-data-on-push-notification-ctrs-shows-the-best-apps-perform-4x-better-than-the-wo
rst-heres-why-guest-post/
https://mofluid.com/blog/how-to-use-push-notifications-to-increase-your-sales/
http://www.adweek.com/socialtimes/how-to-double-user-retention-with-push-notifications-urban-airship-shar
es-best-practices/526161
20 Minutes 16 Hours