The "Myth Busters" of CPG Loyalty Programs -- Recognize the facts, not the falsities, around Consumer Packaged Goods loyalty and reward programs.

1. RECOGNIZE THE FACTS, NOT THE FALSITIES AROUND CPG LOYALTY AND REWARD PROGRAMS!
Digital Channels Have
Reduced the Part Retail
Plays in CPG Loyalty
In-store visit increased intent-to-purchase more than 7.5X that of any other product exposure!
– Harvard Business Review
Millennials want loyalty programs - Aimia study found that 75% are more likely to
choose a brand over another if they have a loyalty program!
Retail remains the primary
destination of shopper
marketing and loyalty
initiatives
Social media is just ONE PART
of a multichannel effort driven
by mobile technology
A WELL-DESIGNED reward
program will prove sustainable
ROI utilizing customized platforms
and producing data points that
matter to the C-suite
To compete and succeed, CPG Loyalty
Programs need to become more
customized by audience segment
A loyalty program delivers commitment
to the customer, trust and a two-way
dialogue, while still communicating core
messages of mass-media campaigns
FOR MORE INFORMATION, CONTACT: BUSINESS-DEVELOPMENT.US@AIMIA.COM
THE “MYTH-BUSTERS” OF CPG LOYALTY
MYTH 1:
Social Media Will Drive the
Future of Loyalty MarketingMYTH2:
MYTH3:
CPG Loyalty Cuts Across
Customer Segments
MYTH4: CPG Loyalty Doesn’t
Produce Appreciable ROI
Loyalty Cannot Create
an Emotional BondMYTH5:
BUSTED:
BUSTED:
BUSTED:
BUSTED:
BUSTED: