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Annual Report
For the year ending December 31, 2009
When we free the
best in ourselves,
we free the best in
the world.
Why
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Works
What
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Savvy
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Legacy
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Your
Impact
Innovate
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Grant
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the world a better place.
Focus and strategize
with support from the
Family Foundation Center.
Explore where and how to give.
What moves me?
Take meaningful action.
Experience the joy of philanthropy.
Maximize tax
benefits.
Engage family
and the next
generation.
Create community benefit.
Inspire creative solutions.
How
Devoted to the Spirit and Practice
of Tikkun Olam
The Jewish Community Foundation is the
largest manager of charitable assets and provider
of planned-giving solutions for Jewish
philanthropists in Southern California. The
Foundation is open and welcoming, serving as a
resource to donors, professional advisors,
grant-seekers, and private family foundations,
often providing support that typically extends
beyond funding. Since its inception in 1954,
The Foundation has exercised strong and stable
stewardship of charitable funds, while support-
ing the long-term and current needs of the
Jewish community and the community at large.
Assets at year-end 2009 totaled $706 million.
Who We Are
When the Jewish Community Foundation was established in 1954, no one—not even its
forward-thinking founders—could have correctly envisioned the course of society. What this
group of visionary leaders did clearly foresee was a requirement to provide for the long-term
needs of our communities. They imagined a source of constancy and stability to endure
long after their departures. The Foundation, as conceived, was for their generation and the
generations that followed.
Flash forward more than a half century. We are proud stewards of that original vision—
and it remains a dynamic one. As we enter our seventh decade, our mandate never has been
clearer, the needs of the community greater, or The Foundation’s role in guiding our donors’
philanthropic objectives more vibrant. The vignettes found within this annual report underscore
these points and include such philanthropists as Heidi and Jonathan Monkarsh, Cece and
Bill Feiler, Marlo Van Oorschot and Jeremy Wolf, Isabel and Hugo de Castro and their grandsons
Sam and Alex, the family of late cosmetics guru Max Factor, and television sitcom genius
Mickey Ross, of blessed memory.
In many respects, 2009 and its challenges were unprecedented in our lifetimes. At the
same time, however, it was precisely the sort of worst-case year for which our founders conceived
and structured The Foundation to be a strong, independent, and reliable source of support to
our community in its hours of need. It was in that vein that The Foundation stepped up to
provide $1.1 million in funding to create the Jewish Family Relief Network, a first-of-its-kind
collaboration to assist new clients impacted by the recession, help seed the Jewish Federation’s
Emergency Cash Grants Initiative, and support five agencies in the community at large, serving
the needs of individuals and families impacted by the economic downturn.
And, even amid the economic crosscurrents of the past year, our donors, now numbering
more than 1,000 strong, continued to demonstrate boundless generosity, not to mention
confidence in The Foundation. They made charitable grants totaling $57 million, while adding
$65 million to their donor funds. Indicative of The Foundation’s financial strength, total assets
equaled $706 million at December 31, 2009.
Fittingly, and in tribute to those founders upon whose foresight The Foundation is built,
we’re introducing in this year’s annual report our new tagline, “For this generation . . . and
generations to come.” In closing, let us also extend heartfelt appreciation to all our stakeholders
who share The Foundation’s steadfast devotion to tikkun olam. Your commitment makes these
accomplishments possible.
Sincerely,
Lorin M. Fife Marvin I. Schotland
Chair President and Chief Executive Officer
For This Generation . . .
and Generations to Come
Marvin I. Schotland, president and CEO, and Lorin M. Fife, chair.
Photo by Maxine Picard
Mickey Ross became a successful television producer,
director, and writer, but he never forgot the experience
of growing up with immigrant Jewish parents during
the Depression. And it was this humble but culturally
rich upbringing that drove him to create a lasting legacy.
When he died last year at the age of 89, Ross,
who worked on such classic comedy programs as All in the
Family, The Jeffersons and Three’s Company, had already set
in motion the Michael and Irene Ross Endowment Fund
at The Foundation.
At the advice of his attorney, Alan Watenmaker,
and Mads Bjerre, his business manager, Ross came to
The Foundation and began using the services of its Family
Foundation Center to help shape his current giving.
Ultimately, after getting to know The Foundation better,
Ross chose The Foundation to receive 50 percent of his
residuary estate when he passed away—a sum amounting
to more than $10 million—and trusted its board to
continue his philanthropy for generations.
According to Watenmaker, “The breadth of resources
available to Mickey at The Foundation, along with
the opportunities for preserving his charitable interests
through The Foundation, were so significant, he ultimately
concluded that creating an endowment at The Foundation
was the best way to go.”
The fund, which memorializes Ross, his wife, Irene,
and his Eastern European parents, supports programs that
provide food, shelter, medical care, and education to the
needy. While Ross was not a religious man, he had a deep
affinity for Yiddishkite—the Jewish way of life. His parents
spoke Yiddish, and Ross passionately spoke it with friends.
Upon his passing, he also made substantial donations to
several Yiddish causes.
“Mickey was a very modest and humble man, and could
never really reconcile to himself that he had the wealth
to make contributions in these amounts,” says Bjerre. “But
he was certainly very pleased that he was able to do this.”
Writer Pens
Perpetual Ending
Attorney Alan Watenmaker (left) and business manager Mads Bjerre holding a photo of the late Mickey Ross, an acclaimed comedy producer, director, and writer whose
credits include All in the Family, The Jeffersons, and Three’s Company. Mickey created an endowment at The Foundation to support local programs that provide food,
shelter, medical care, and education to the needy.
To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
MICKEY ROSS
2
The Max Factor Family Foundation (MFFF) has continued
to evolve throughout its nearly 70 years of operations. What
began with six descendents of Max Factor, Sr., the legendary
make-up mogul, has now grown into its fourth generation
with dozens of family members giving back to Southern
California’s Jewish community and the community at large.
The increasing size, resources, and complexity of the MFFF
led its trustees—Max Factor III, Barbara Bentley, and Jerry
Factor—to reach out to The Foundation for collaboration
and counsel.
“We are focused on spending more time now with the
youth of our family, assisting them with social, community,
and civic activities,” says Max Factor III, grandson of Max, Sr.
“This has become much easier ever since we began working
with The Foundation to administer our family foundation.”
For four years, The Foundation has been overseeing the
grantmaking activities of the MFFF, from facilitating family
meetings and establishing giving guidelines and grant-
making procedures to soliciting, reviewing, and evaluating
funding requests in the context of community needs. The
Foundation also ensures fulfillment of the terms of each
grant, including reporting requirements.
“The Foundation has helped us run things more ef-
ficiently and it has allowed us to look at new goals, new
opportunities, and new directions,” says Factor, a successful
mediator who serves as a member of The Foundation’s Board
of Trustees.
The transition to The Foundation came at a pivotal
time for the MFFF. As some of its trustees began to consider
resigning their positions to members of the family’s
next generations, a focus emerged to address succession
planning. The goal was to ensure a smooth transition
of leadership and the continuity of the MFFF mission—
providing health care, education, and environmental
improvement for disadvantaged communities, youth,
and the elderly. The Foundation has aided this effort by
giving the older and younger generations access to seminars
that deal with intergenerational mentoring strategies
and planning.
“The Foundation makes our lives easier and encourages
our children and grandchildren to participate in building
bridges with other communities. Thanks to its leadership
and guidance, we fulfill our philanthropic goals with a
greater sense of competency and satisfaction,” says Factor.
Renowned Family Foundation
Seeks Collaboration and Counsel
Members of the Max Factor
Family Foundation in front of
the Max Factor Family Tower
of Cedars-Sinai Medical Center.
(L to R, front) Suzanne Silverstein,
Cheryl Baer, Maxine Nazworthy,
Jerry Factor, Jennifer Factor,
Sandy Factor-Fineman.
(Back) David Nazworthy,
Oriana Nazworthy, Michael Firestein,
Jim Factor, Jonathan Glaser,
Max Factor III, Asher Hardt.
Members not pictured include Barbara
Bentley, David Factor, Dean Factor,
Martin Firestein, and Mitchell Firestein.
To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
MAx FACTOR
FAMIlY FOunDATIOn
3
When she turned 40 and was planning her daughter’s bat
mitzvah, Heidi Monkarsh decided to do something
significant to mark that special time in her life, something
that would extend permanently into the future. That’s
when she created a Lion of Judah Endowment (LOJE)
through The Foundation.
“Aside from providing essential needs for my children,
what I most want for them is the security in knowing they
can count on a strong Jewish community,” says Monkarsh.
“This was a way I could do something concrete about it for
them and for generations to come.”
Monkarsh had already become a Lion of Judah by
committing $5,000 per year to the Jewish Federation of
Greater Los Angeles to ensure Jewish continuity and
survival. The endowment in her own name enables her
giving to continue in perpetuity and will be funded through
an insurance policy and invested by The Foundation. After
her death, The Foundation will continue to make a $5,000
annual distribution in Heidi’s name to the Women’s
Campaign of the Jewish Federation.
“It’s humbling to know that The Foundation is
managing what’s important to me, understands my values,
my commitments, and my goals, and is there to help me
achieve them,” she says.
Monkarsh, who grew up in a family with a deep
history of philanthropy and has been a longtime supporter
of the Jewish Federation, says the endowment is a
profound way for her to be a role model for her children and
for other women.
“It shows them that I’ve taken it upon myself as part
of the Jewish community to make sure that something so
important to me will exist beyond me,” she says.
And as the Women’s Campaign former Lion of Judah
Endowment co-chair—and current Ruby/Major Gifts
Chair—Heidi is encouraging others to follow in her path
and establish their own LOJE funds with The Foundation.
“As women and mothers, we tend to be the nurturers,”
explains Heidi. “The LOJE has rung true to many women
because it allows them to take care of our children today
and insure that Jewish Los Angeles will be strong tomorrow.
Setting up this endowment has been really wonderful
and empowering, and hopefully it is just the beginning of
my relationship with The Foundation.”
lioness Takes Action to Ensure
Community’s Future
HEIDI MOnKARSH
AnD FAMIlY
Heidi and Jonathan Monkarsh, together with their children Briana and Russell. Heidi is a longtime supporter of the Jewish Federation and a lay
leader of its Women’s Campaign. Deeply committed to Jewish continuity, Heidi established a Lion of Judah endowment at The Foundation to
ensure a vibrant Jewish community for her children and future generations.
4
To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
Nearly 10 years ago, when respected money manager
Bill Feiler sold his investment company, he began searching
for an alternative to establishing a private foundation
to manage his philanthropic passions. He ended up
discovering more than a solution. Feiler found what was
destined to become a deep-rooted relationship with
The Foundation, a kinship that continues today as a donor,
a member of its board, and as one of its trusted Investment
Committee members.
“When we set up our donor advised fund at The
Foundation, we learned philanthropy would be so much
easier than tackling the creation of our own private
foundation,” admitted Bill. Through the process, Bill and
his wife, Cece, were moved by The Foundation’s service to
the community. “What we learned inspired us to have a
greater involvement with The Foundation going forward.”
The Feilers saw their fund as a way to avoid the
administrative work and complex dealings of a private
foundation while still being able to make donations to
causes they care about, such as education, medical research,
and the support of the Jewish people and Israel.
“A great advantage in working with The Foundation is
that they take care of the administrative burden for you.
Furthermore, I feel like I’m carrying on the legacy of my
parents and honoring what they went through,” says Cece.
Her parents are Holocaust survivors who escaped Germany
due to the efforts of the American Jewish Joint Distribution
Committee and the Jewish Federation.
The Feilers continue to learn about The Foundation’s
services by taking advantage of its charitable giving
seminars. And during the recent U.S. financial crisis, Bill
joined The Foundation’s Investment Committee sharing
his financial acumen and experience to help strengthen
The Foundation’s portfolio. Earlier this year, he was asked
to join The Foundation’s Board of Trustees.
“I’ve been happy to use my expertise to help
The Foundation grow its assets in a conservative and
secure way so it can continue to provide resources to the
community for generations to come. Donors should
feel confident that their assets are being looked after pro-
fessionally. My involvement with The Foundation has
been a very rewarding and gratifying experience,” says Bill. 
Donors Discover Way
to Simplify Philanthropy
CECE AnD BIll FEIlER
After selling his investment business, Bill Feiler—along with his wife, Cece—decided to create a donor advised fund at The Foundation rather than
establish a private family foundation. Today, Bill is a Foundation trustee and serves on its Investment Committee, helping to ensure its strength for
generations to come.
5
To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
In the course of their estate planning, Marlo Van Oorschot
and her husband, Jeremy Wolf—an active couple in
their early forties—sought a way to support causes after
their passing while engaging their nieces and nephews
in the experience of philanthropy. What they really needed
was a plan.
“Since we don’t have children, we began asking, ‘What
will we end up doing with the assets we’re building?’” says
Van Oorschot, a family-law attorney managing her own
practice in Los Angeles. “We wanted to leave a legacy and
make a difference, so we contacted The Foundation. But we
didn’t know what we wanted to do when we got there.”
Discussions about creating a family foundation turned
to dialogues about identifying goals and, finally, establish-
ing an endowment. This young couple views their endow-
ment as a living, breathing document that will change and
evolve as they do.
“It’s a work in progress that we are very committed to,”
says Wolf, who specializes in building and property
management. “We could not have done this on our own.”
While allowing the plan to evolve may seem
unconventional, the forward-thinking result is not: an
endowment funded with 50 percent of the assets of their
future estate will support their philanthropic interests.
The remaining 50 percent will create a family tradition of
charitable giving by ultimately establishing donor advised
funds for their nieces and nephews, who will be guided
by The Foundation. Wolf and Van Oorschot are helping
to shape the destiny of these children and imbue them
with a concern for community.
“We’d like to instill in them philanthropic values and to
let them experience the rewards of being charitable. We
don’t need to guide them. That’s where our trust in The
Foundation comes in, because we know The Foundation
will take care of that,” says Wolf of the four nieces and
nephews now ages three to 15.
Van Oorschot agrees: “Hopefully, they will continue
this tradition of giving as they grow and have their own
families, so it will be passed from generation to generation.”
With no Children of Their Own, Couple
Creates Family Tradition of Charity
MARlO VAn OORSCHOT
AnD
JEREMY WOlF
With no children of their own, Marlo Van Oorschot and her husband, Jeremy Wolf, created an endowment that will provide perpetual support to
the causes dearest to them. They also created a charitable plan to engage their nieces and nephews in the joys and responsibilities of philanthropy.
6
To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
An engraved silver bowl in Hugo and Isabel de Castro’s
Encino home sets the tenor for philanthropy that has
become a family tradition. The engraved silver bowl, a gift
from President Rutherford B. Hayes, thanks Hugo’s
great-grandfather for saving the lives of 60 American
seamen and accommodating them for nearly a year. Their
ship had sunk near his house off the Venezuelan coast in
1877. When de Castro’s ancestor politely refused reimburse-
ment for his acts of heroism and compassion, the president
sent the bowl to honor his noble deed.
This is just one of many stories that have driven the
philanthropy of the de Castros, their four married daugh-
ters, and 13 grandchildren. Two grandsons, Alex and Sam
de Castro-Abeger, attended The Foundation’s Community
Youth Foundation program—which offers high school
students real-world philanthropic experiences—and are
now stepping into their family’s humanitarian legacy.
“By passing these stories on, we’re taught that we are
responsible for others,” says Hugo, a former senior partner
tax lawyer and longtime philanthropist who served as a
Foundation trustee and now is an Advisory Board member.
He was an enthusiastic supporter of The Foundation
initiating youth-based programs that expose teenagers to
the complexities and joys of charitable giving. Sam and Alex
attended one of these programs a few years ago.
“The Community Youth Foundation was a great
experience and it definitely enhanced how we think about
philanthropy,” says Sam.
The grandsons are now donating their time at college.
Alex, a pre-med student at Tufts University, regularly
participates in American Cancer and Autism Society events,
and also donates his services as a certified emergency
medical technician. Sam, at UC Santa Barbara, chairs his
fraternity’s philanthropy committee, organizing volunteer
opportunities, and donates to environmental causes.
Their grandsons’ activities fill the de Castros with a
great sense of pride as they carry on the family tradition of
benevolence to the next generation. “With the knowledge
and community service experiences I now have, plus the
positive role models in my life, one day I’ll have the ability
to give back to organizations in need. This is something that
is very strong in our family and will remain very strong in
our future,” says Alex.
Heroic Act of Ancestor Continues
to Spark legacy of Giving
HuGO de CASTRO
AnD FAMIlY
Philanthropist and Foundation Advisory Board member Hugo D. de Castro, his wife, Isabel, and grandsons Alex (far left) and Sam. President Rutherford B.
Hayes gave the silver bowl to Hugo’s great-grandfather for saving 60 sailors in a storm off the Venezuelan coast in 1877. A legacy of community service
and concern for others carries on for generations in the de Castro family, including the fundraising activities of college students Alex and Sam.
7
To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
Year at a Glance: 2009
360
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80
40
0
360
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280
240
200
160
120
80
40
0
ENDOWMENT FUNDS
160
00
01
02
03
04
05
06
07
08
09
MILLION
DOLLARS
FAMDONOR FUNDS
340360
320
280
240
200
160
120
80
40
0
MILLION
DOLLARS
00
01
02
03
04
05
06
07
08
09
At year-end 2009, the Jewish Community Foundation’s assets
totaled $706 million, an increase of $16 million frfrf om 2008.
A total of $62 million in grants was distributed to more than
1,800 organizations with programs that span the entire range
of philanthropic giving.
Donor Gifts
Donors contributed a total of $65 million to fufuf nds administered
by The Foundation in 2009 through a range of options, includ-
ing Donor Advised Funds, Family Support Organizations,
Endowment Funds, Agency and Synagogue Endowments, and
Lifefef Income Funds.
• Contributions to new and existing Donor Advised Funds
amounted to $45 million. This helped to raise total assets
held in Donor Funds to a record amount of $340 million.
• $12 million in giftftf s fufuf nded 23 new Donor Advised Funds,
Family Support Organizatata ions, Restricted Endowment
Funds, Lifefef Income Funds, and Agency Funds. The
Foundation manages more than 1,000 fufuf nds.
• The 41 Family Support Organizatata ions affiliated with
The Foundation accounted fofof r total assets of $134 million.
Additions to new and existing Family Support
Organizations totaled $11 million. Family Support
Organizations require an irrevocable minimum
commitment of $1 million during a donor’s lifefef time or
as a testamentary giftftf , and are designed to create a
permanent legacy of intergenerational philanthropy.y.y
Institutional Endowments
Establishing Endowment Funds is an important wayaya to
help ensure the financial fufuf ture of manynyn Jewish agencies and
synagogues, especially during periods of extended economic
downturns when annual giving is diminished. In 2009,
nearly $72 million in Endowment Funds frfrf om these
organizations were under The Foundation’s management.
The largest component—The United Jewish Fund
Endowment Fund—supports the Los Angeles Jewish
Federation’s annual campaign.
Investment Philosopphyy
Our invnvn estment portfofof lio’s financial objective is to preserve and
enhance the purchasing power of the fufuf nd. In keeping with our
mission of meeting the community’s needs todayaya and in the
fufuf ture, The Foundation pursues a diversified invnvn estment
strategy designed to balance return on assets within acceptable
risk parameters. Our Invnvn estment Committee, comprised of
experienced profefef ssionals who manage portfofof lios totaling
billions of dollars, strives to achieve a portfofof lio total return that
compares fafaf vava orably to its benchmarks.
Asset Allocation
The Foundation maintains a balanced portfofof lio—the Common
Invnvn estment Pool—which primarily holds Foundation and
agency endowment fufuf nds. In 2009, the Common Invnvn estment
Pool gained 18.8 percent, with assets totaling $211 million at
year-end.
To maximize perfofof rmance when the market is up and limit
losses when it is down, the Committee turns to invnvn estment
management firms with proven expertise in specific asset
classes. The Committee—with the assistance of an independent
institutional invnvn estment consulting firm—routinely assesses
changes in financial sectors and market conditions, and meets
quarterly to evaluate manager perfofof rmance and to monitor
portfofof lio risk.
Foundation Leggacyy Grants
To ensure the vitality of the Jewish community and to improve
the quality of lifefef of the community-at-large, The Foundation
awawa ards grants through its Legacy Grants program. In 2009,
8
The Foundation awawa arded nearly $5 million, a 25 percent
increase frfrf om the prior year, fofof r numerous programs and
projects, with its Grants Committee and Foundation staff
working together throughout the year to provide oversight
and ensure that grants achieve the greatest possible impact.
This year, awawa ards were made in the fofof llowing categories:
Community Grants, Israel Grants, and Restricted Grants.
Communityy Grants
Supporting causes in both the Jewish and general communities,
Commumum nity Grants are awawa arded through a competitive process
on an annual or biennial basis. In 2009, nearly $1.4 million was
distributed in the categories of Cutting Edge Grants, General
Community Relief Grants, and Special Grants.
Cuttingg Edgge Grants
To inspire social entrepreneurs, creative thinkers, and
innovative organizations to bring fofof rth significant, transfofof rma-
tive programs fofof r the Jewish community,y,y The Foundation
provides seed money fofof r new,w,w high-impact initiatives through
its Cutting Edge Grants. Introduced in 2006, grants typically
range up to $250,000 fofof r a period of up to three years. In 2009,
The Foundation provided a total of $1 million fofof r a new cutting-
edge initiative, the Jewish Family Relief Network, and a
cutting-edge program, Jumpstart L.A. In response to the
economic downturn, the Jewish Family Relief Network—com-
prised of Jewish Family Service, Jewish VoVoV catata ional Service,
Jewish Free Loan Associatata ion, Bureau of Jewish Educatata ion,
and Jewish Big Brothers Big Sisters—was awawa arded $750,000
to help address the needs of first-time clients in the local Jewish
community resulting frfrf om the economic crisis. The network
piloted the utilization of a common database in order to
coordinate services and refefef rrals as well as to track clients more
efficiently and ensure that comprehensive services were
provided to those in need. Jewish Jumpstart was awawa arded
$250,000 to provide Jewish social entrepreneurs, start-ups, and
new independent organizations with capacity-building
services, technical assistance, organizational development,
and fiscal sponsorship.
General Communityy Relief Grants
Each year, The Foundation awawa ards grants to nonprofit
organizations that develop programs designed to successfufuf lly
address high-priority needs in the community-at-large. In 2009,
The Foundation provided a total of $100,000 in General
Community Relief Grants to five organizations that serve
individuals and fafaf milies with basic needs. Among them, Meet
Each Need with Dignity (MEND) received a $25,000 grant to
provide prescription medications to 500 additional patients.
Another recipient, Los Angeles Family Housing, received a
$20,000 grant to provide motel vouchers to homeless clients.
Sppecial Grants
Together with the Jewish Federation of Greater Los Angeles,
The Foundation provided $250,000 of seed fufuf nding fofof r
the Emergency Cash Grants Initiatata ive. It offeffeff red financial
assistance to Jewish fafaf milies in urgent need of financial support
360
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280
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40
0
360
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900
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700
600
500
400
300
200
100
0
TOTAL ASSETSFAMILY SUPPORT ORGANIZATIONS
134MILLION
DOLLARS
INSTITUTIONAL ENDOWMENTS
00
01
02
03
04
05
06
07
08
09
00
01
02
03
04
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06
07
08
09
00
01
02
03
04
05
06
07
08
09
72 MILLION
DOLLARS
706MILLION
DOLLARS
L.A. Family Housing received a Foundation grant to provide motel vouchers for
homeless clients, including this family.
9
due to the economic downturn via program partners that
included AvAvA iva Child and Family Services, Beit T’Shuvah,
Jewish Big Brothers Big Sisters, Jewish Family Service,
Jewish VoVoV catata ional Service, Milken JCC, Natata ional Council
of Jewish WoWoW men L.A., and ToToT mchei Shababa bos. The Foundation
also awawa arded $25,000 fofof r the 2009 WeWeW xner Leadership Program
to educate Jewish communal leaders in the history,y,y thought,
traditions, and contemporary challenges of the Jewish people.
The goal is fofof r leaders to expand their vision, deepen their
Jewish values, and more effeffeff ctively serve their communities.
Israel Grants
Israel Grants totaling $95,000 were awawa arded to organizations
including the Jaffaffaff Institute fofof r the Pesach Food Program,
Leket Israel fofof r Pesach Food Coupons, Meir Panim fofof r the
Free Restaurant Program, and the Net@ Program at Rogozin
High School fofof r technological instruction to high school
students frfrf om underserved geographic areas.
During 2009, proposals fofof r Israel Grants in the areas of
Jewish identity as well as economic development/economic
self-f-f sufficiency were received by The Foundation with awawa ard
determinations to be made in 2010.
Restricted Grants
Heeding donors’ wishes to direct annual support to specific
organizations and preselected programs, The Foundation works
with philanthropic individuals and fafaf milies to establish
Restricted Endowment Funds. These fufuf nds distributed more
than $3 million in 2009—a 100 percent increase frfrf om 2008—
to address a wide range of needs locally,y,y nationally,y,y and in Israel.
Funds were used, fofof r example, to support Jewish education,
Jewish identity,y,y social service needs and medical assistance by
such organizations as the Bureau of Jewish Educatata ion,
American Jewish University,y,y Vista Del Mar,r,r and Cedars-Sinai
Medical Center. For example, a $300,000 grant will help
establish the Center fofof r Jewish Genetics atata Cedars-Sinai
through support of a pilot program to screen Persian Jews
fofof r genetic diseases prevalent in their community.y.y
This will serve as a model fofof r designing and implementing
genetics-related programming fofof r various populations
within the Los Angeles Jewish community.y.y
Familyy Foundation Center Partnershipp Grants
To help ensure the effeffeff ctiveness of fafaf mily fofof undations and
fufuf nders in the Los Angeles community,y,y whether or not they are
affiliated with The Foundation, the Family Foundatata ion Center
(the Center) offeffeff rs a variety of consulting services, including
helping donors develop mission statements, address next-gen-
eration issues, and connect to experts in their areas of interest.
The Center also assists fufuf nders with implementing their
grantmaking programs, including finding and vetting organiza-
tions that best meet a fufuf nder’s philanthropic goals and
providing oversight to ensure that the grantees report their
program goals and accomplishments.
This year, the Center brought together the executive
directors frfrf om the five agencies that comprise the
Jewish Family Relief Network. Concerned philanthropists
A Foundation grant helped establish the Center for Jewish Genetics at Cedars-Sinai.
2000-2009
RATES OF RETURN
COMMON
INVESTMENT
POOL
(29.6)
7.8
11.8
8.5
9.6
15.5
(0.5)
5.3
4.0
3.8
4.7
3.8
2.6
2.3
2.5
2.8
4.9
5.7
DONOR
FUNDS
PORTFOLIO
2008
2007
2006
2005
2004
2003
2002
2001
2000
18.8% 2.2%2009
Total Return (%) Current Yield (%)
Domestic
Equity
International
Equity
COMMON
INVESTMENT POOL
Fixed
Income
Inflation
Hedging Assets
Partnership
Interests
7%
17%
30%
19%
27%
Education
Health,
Science &
Environment
Social
Services Civic Life
Arts &
Culture
Religious
Life
FOUNDATION LEGACY GRANTS
By Field of Interest
49%
33%
6%
9%
1%
2%
J
MILLION
DOLLARS211 MILLION
DOLLARS5
10
gathered in the summer to hear how these agencies were
addressing the difficulties arising in the local Jewish
community frfrf om the economic crisis and how they could
help make a diffeffeff rence.
During 2009, the Center fafaf cilitated nearly $6.5 million in
grants, a record amount representing an increase of 90 percent
frfrf om the prior year. This includes grants frfrf om Foundation
donors as well as private fafaf mily fofof undations that utilize the
Center’s expertise to fafaf cilitate and enhance their charitable
giving. Throughout the year, fufuf nders with particular interests
were linked to nonprofits doing important work in their
targeted fields of interest. For example, through a restricted
fufuf nd dedicated to supporting capital projects in Israel fofof r
educational and/or social purposes, one donor worked with
the Family Foundation Center to ensure that his fafaf mily’s
desire to leavava e a legacy in Israel was fufuf lfilled. A $1 million giftftf
was awawa arded to the Leo Baeck Educatata ion Center in Haifafaf ,
an internationally known educational institution. The new
Goldie and Samuel Sycowski Community Libibi rary and
Resource Center will serve the community as a technologi-
cally advanced center fofof r lifefef long learning, literature,
infofof rmation, and knowledge. In another instance, the Family
Foundation Center fafaf cilitated an $80,000 grant to Jewish
VoVoV catata ional Service on behalf of a donor. It was then matched
by a $20,000 giftftf frfrf om another donor, resulting in total support
of $100,000 to hire a job developer and career counselor.
Donor Grants
In 2009, The Foundation distributed $57 million in
donor-recommended grants to more than 1,800 nonprofit
organizations fofof r programs that span the human lifefef cycle.
• Education represented over $22 million, or 40 percent,
of donor giving. Social services accounted fofof r nearly
$14 million, or 25 percent, of donors’ total giving.
Religious lifefef made up nearly $7 million, or 12 percent.
Nearly $6 million, or 10 percent, was directed to health,
science, and the envnvn ironment. Arts, culture, and civic lifefef
amounted to $8 million, or 13 percent.
• Of these grants, almost $12 million, or 21 percent,
supported the Los Angeles Jewish Federation and its
agencies, of which $3.5 million was directed to the United
Jewish Fund, with the balance going directly to agencies
affiliated with the Jewish Federation.
• Fiftftf y-one percent, or $30 million, supported causes in the
local and national Jewish communities, and 34 percent, or
more than $19 million, fufuf nded programs and organizations
in the community at large. Fiftftf een percent of all donor
grants, or more than $8 million, was distributed to worthyhyh
causes in Israel.
Ensuringg Continuityy and Stabilityy
The Jewish Community Foundation was built to endure.
For 56 years—since its fofof unding in 1954—T—T— he Foundation
has demonstrated an unwnwn avava ering commitment to serving the
needs of the community and of those who wish to help the
community.y.y Safefef guarding the philanthropic legacy of our
donors, and the security and impact of their charitable assets,
is our top institutional priority.y.y
The Foundation has operated at or under budget every year
fofof r more than a decade. In 2009, our operating expenses were
$5 million, 71 basis points of total assets.
The Foundation’s Board of Trustees has fiduciary
responsibility fofof r the integrity and fafaf irness of the financial
infofof rmation provided herein and fofof r engaging the independent
auditors, PricewaterhouseCoopers LLP,P,P to ensure that manage-
ment fufuf lfills its responsibilities in providing accurate and
reliable financial infofof rmation. The Board has assigned oversight
responsibility fofof r this fufuf nction to its Audit Committee.
DONOR & FOUNDATION LEGACY GRANTSDONOR GRANTS
By Field of Interest
e
Education
Health,
Science &
Environment
Social
Services
Civic Life
Arts &
Culture
Religious
Life
25%
40%
6%
7%
10%
12%
Health,
Science &
Environment
Religious
Life
Arts &
Culture
Education
Social
Services
27%
39%
DONOR GRANTS
By Sector
Israel
MILLION
DOLLARS57
Jewish
General
Community
51%
34%
15%
By Field of Interest
Civic Life6%
7%
10%
11%
MILLION
DOLLARS62MILLION
DOLLARS57
11
12
Foundation Professional Staff
Executive
Finance & Administration
Marvin I. Schotland
President & CEO
Daniel M. Rothblatt
Senior Vice President,
Philanthropic Services
Amelia xann
Vice President, Family
Foundation Center &
Grant Programs
Michael J. Januzik
CFO/Senior Vice President,
Finance & Administration
Elliot B. Kristal
Vice President,
Charitable Gift Planning
naomi Strongin
Grants & Family Foundation
Center Coordinator
Janices J. Brown
Database Manager/
IT Specialist
Kate Martin
Executive Assistant
Baruch S. littman
Vice President,
Development
Pamela Rubin
Program Officer
Ripsima Talverdian
Controller
Cynthia A. Jones
Investment Accountant
Iris M. Rodgers
Foundation Secretary
Heather Glynn
Development Assistant
Fay Althausen
Support Foundation
Account Executive
Heather Baroff
Manager,
Donor Relations
Melissa lawrence
Program Officer
De Wayne nash
Assistant Controller
Jessica Vroman
Director, Accounting
Georgina Baquet
Development & Database
Coordinator
June del Rosario
Accountant/Payroll
Specialist
Renee Ing-Akana
Executive Assistant
Marketing & Communications
Bonnie Samotin Zev
Marketing &
Communications Specialist
Stacey Young
Manager, Marketing &
Communications/Webmaster
lewis Groner
Director, Marketing &
Communications
Development
Donor Relations
Family Foundation Center / Grants
Foundation Leadership
Lorin M. Fife
Chair
Marvin I. Schotland
President & CEO
Kenneth A. August
Vice President
Leah M. Bishop
Vice President, Professional Advisors Outreach
Committee Co-Chair
Anthony Chanin
Vice President
Max Factor, III
Vice President
Bertrand I. Ginsberg
Vice President
Harold J. Masor
Vice President, Audit Committee Chair
Alan Stern
Vice President, Cutting Edge Grants
Committee Chair
Daniel M. Rothblatt
Senior Vice President, Philanthropic Services
Michael J. Januzik
CFO/Senior Vice President,
Finance & Administration
Elliot B. Kristal
Vice President, Charitable Gift Planning
Baruch S. Littman
Vice President, Development
Amelia Xann
Vice President, Family Foundation Center
& Grant Programs
Selwyn Gerber
Secretary , Israel Grants Committee Chair
Lawrence Rauch
Treasurer, Finance Committee Chair
Martin S. Appel *
Kenneth A. August
Lynn Bider
Leah M. Bishop
Robin Broidy
Anthony Chanin
Allan B. Cutrow *
Max Factor, III
William R. Feiler
Abby L.T. Feinman
Lorin M. Fife
Selwyn Gerber
Bertrand I. Ginsberg
Herb Glaser
Jonathan Greenblatt
Mark Lainer *
Harold J. Masor
Lawrence Rauch
Scott H. Richland
Karen Sandler
Evan Schlessinger
Annette Shapiro *
Brian Shirken
Michael G. Smooke
Capital Grants
Committee Chair
Alan M. Spiwak
Eugene Stein
Alan Stern
Cathy Siegel Weiss *
Investment Committee
Co-Chair
Adlai W. Wertman
Douglas C. Williams
Raymond J. Zolekhian
Jewish Federation
Ex Officio Trustees
Richard Sandler
Chair
Jay Sanderson
President & CEO
*Past Chair
Paul S. Aronzon
Newton D. Becker
Lionel Bell
Elaine Berke
Howard M. Bernstein
George T. Caplan
Philip W. Colburn
Jonathan Cookler
Fred Cowan
Sonia S. Cummings
Irwin Daniels
Hugo D. de Castro
Cliff Einstein
Irwin S. Field
David A. Gill
Noralee Gold
Bram Goldsmith
Glenn Golenberg
Steven C. Good
Daniel V. Goodstein
Dorothy S. Goren
Osias G. Goren
Lee Hausner
Nathan J. Hochman
Ronald M. Kabrins
Mitchell T. Kaplan
Mark S. Karlan
Richard A. Kayne
Martin Kellner
Martin L. Kozberg
Luis Lainer
Ronald L. Leibow
Jeffrey L. Levine
Jordan L. Lurie
Francis S. Maas
Frieda Meltzer
Todd M. Morgan
Jack M. Nagel
James A. Nathan
Investment Committee
Co-Chair
Joyce R. Powell
Herbert A. Reznikoff
Stanford K. Rubin
Nathan Sandler
Richard A. Schulman
Mark N. Schwartz
Frederick L. Simmons
Kenneth D. Simon
Richard S. Volpert
Barbi Weinberg
Sylvia Weisz
Bruce F. Whizin
Marilyn Ziering
Officers
ADVISORY BOARD
Editor: Lewis Groner | Photographer: Debra DiPaolo
Creative Direction/Design/Writing: Intersection Studio 13
To learn how The Foundation’s team of experienced professionals
can assist you in fulfilling your philanthropic passions and meeting your
charitable gift planning needs, please contact The Foundation at:
phone: (323) 761-8704
email: donate@jewishfoundationla.org
web: www.jewishfoundationla.org
To view video excerpts of the interviews featured in this annual
report, please visit www.jewishfoundationla.org/2010arprofiles.
BOARD OF TRUSTEES
6505 Wilshire Boulevard, Suite 1200
Los Angeles, California 90048
 
1-877-ENDOW-NOW
1-877-363-6966
 
www.jewishfoundationla.org
 
To view video excerpts of the annual report
interviews, visit www.jewishfoundationla.
org/2010arprofiles.

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2010_Annual-Report_Foundation

  • 1. Annual Report For the year ending December 31, 2009 When we free the best in ourselves, we free the best in the world.
  • 2. Why How It Works What Feel Good Financial Savvy Create a Legacy Measure Your Impact Innovate Make a Grant Share good fortune to make the world a better place. Focus and strategize with support from the Family Foundation Center. Explore where and how to give. What moves me? Take meaningful action. Experience the joy of philanthropy. Maximize tax benefits. Engage family and the next generation. Create community benefit. Inspire creative solutions. How Devoted to the Spirit and Practice of Tikkun Olam The Jewish Community Foundation is the largest manager of charitable assets and provider of planned-giving solutions for Jewish philanthropists in Southern California. The Foundation is open and welcoming, serving as a resource to donors, professional advisors, grant-seekers, and private family foundations, often providing support that typically extends beyond funding. Since its inception in 1954, The Foundation has exercised strong and stable stewardship of charitable funds, while support- ing the long-term and current needs of the Jewish community and the community at large. Assets at year-end 2009 totaled $706 million. Who We Are
  • 3. When the Jewish Community Foundation was established in 1954, no one—not even its forward-thinking founders—could have correctly envisioned the course of society. What this group of visionary leaders did clearly foresee was a requirement to provide for the long-term needs of our communities. They imagined a source of constancy and stability to endure long after their departures. The Foundation, as conceived, was for their generation and the generations that followed. Flash forward more than a half century. We are proud stewards of that original vision— and it remains a dynamic one. As we enter our seventh decade, our mandate never has been clearer, the needs of the community greater, or The Foundation’s role in guiding our donors’ philanthropic objectives more vibrant. The vignettes found within this annual report underscore these points and include such philanthropists as Heidi and Jonathan Monkarsh, Cece and Bill Feiler, Marlo Van Oorschot and Jeremy Wolf, Isabel and Hugo de Castro and their grandsons Sam and Alex, the family of late cosmetics guru Max Factor, and television sitcom genius Mickey Ross, of blessed memory. In many respects, 2009 and its challenges were unprecedented in our lifetimes. At the same time, however, it was precisely the sort of worst-case year for which our founders conceived and structured The Foundation to be a strong, independent, and reliable source of support to our community in its hours of need. It was in that vein that The Foundation stepped up to provide $1.1 million in funding to create the Jewish Family Relief Network, a first-of-its-kind collaboration to assist new clients impacted by the recession, help seed the Jewish Federation’s Emergency Cash Grants Initiative, and support five agencies in the community at large, serving the needs of individuals and families impacted by the economic downturn. And, even amid the economic crosscurrents of the past year, our donors, now numbering more than 1,000 strong, continued to demonstrate boundless generosity, not to mention confidence in The Foundation. They made charitable grants totaling $57 million, while adding $65 million to their donor funds. Indicative of The Foundation’s financial strength, total assets equaled $706 million at December 31, 2009. Fittingly, and in tribute to those founders upon whose foresight The Foundation is built, we’re introducing in this year’s annual report our new tagline, “For this generation . . . and generations to come.” In closing, let us also extend heartfelt appreciation to all our stakeholders who share The Foundation’s steadfast devotion to tikkun olam. Your commitment makes these accomplishments possible. Sincerely, Lorin M. Fife Marvin I. Schotland Chair President and Chief Executive Officer For This Generation . . . and Generations to Come Marvin I. Schotland, president and CEO, and Lorin M. Fife, chair. Photo by Maxine Picard
  • 4. Mickey Ross became a successful television producer, director, and writer, but he never forgot the experience of growing up with immigrant Jewish parents during the Depression. And it was this humble but culturally rich upbringing that drove him to create a lasting legacy. When he died last year at the age of 89, Ross, who worked on such classic comedy programs as All in the Family, The Jeffersons and Three’s Company, had already set in motion the Michael and Irene Ross Endowment Fund at The Foundation. At the advice of his attorney, Alan Watenmaker, and Mads Bjerre, his business manager, Ross came to The Foundation and began using the services of its Family Foundation Center to help shape his current giving. Ultimately, after getting to know The Foundation better, Ross chose The Foundation to receive 50 percent of his residuary estate when he passed away—a sum amounting to more than $10 million—and trusted its board to continue his philanthropy for generations. According to Watenmaker, “The breadth of resources available to Mickey at The Foundation, along with the opportunities for preserving his charitable interests through The Foundation, were so significant, he ultimately concluded that creating an endowment at The Foundation was the best way to go.” The fund, which memorializes Ross, his wife, Irene, and his Eastern European parents, supports programs that provide food, shelter, medical care, and education to the needy. While Ross was not a religious man, he had a deep affinity for Yiddishkite—the Jewish way of life. His parents spoke Yiddish, and Ross passionately spoke it with friends. Upon his passing, he also made substantial donations to several Yiddish causes. “Mickey was a very modest and humble man, and could never really reconcile to himself that he had the wealth to make contributions in these amounts,” says Bjerre. “But he was certainly very pleased that he was able to do this.” Writer Pens Perpetual Ending Attorney Alan Watenmaker (left) and business manager Mads Bjerre holding a photo of the late Mickey Ross, an acclaimed comedy producer, director, and writer whose credits include All in the Family, The Jeffersons, and Three’s Company. Mickey created an endowment at The Foundation to support local programs that provide food, shelter, medical care, and education to the needy. To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles. MICKEY ROSS 2
  • 5. The Max Factor Family Foundation (MFFF) has continued to evolve throughout its nearly 70 years of operations. What began with six descendents of Max Factor, Sr., the legendary make-up mogul, has now grown into its fourth generation with dozens of family members giving back to Southern California’s Jewish community and the community at large. The increasing size, resources, and complexity of the MFFF led its trustees—Max Factor III, Barbara Bentley, and Jerry Factor—to reach out to The Foundation for collaboration and counsel. “We are focused on spending more time now with the youth of our family, assisting them with social, community, and civic activities,” says Max Factor III, grandson of Max, Sr. “This has become much easier ever since we began working with The Foundation to administer our family foundation.” For four years, The Foundation has been overseeing the grantmaking activities of the MFFF, from facilitating family meetings and establishing giving guidelines and grant- making procedures to soliciting, reviewing, and evaluating funding requests in the context of community needs. The Foundation also ensures fulfillment of the terms of each grant, including reporting requirements. “The Foundation has helped us run things more ef- ficiently and it has allowed us to look at new goals, new opportunities, and new directions,” says Factor, a successful mediator who serves as a member of The Foundation’s Board of Trustees. The transition to The Foundation came at a pivotal time for the MFFF. As some of its trustees began to consider resigning their positions to members of the family’s next generations, a focus emerged to address succession planning. The goal was to ensure a smooth transition of leadership and the continuity of the MFFF mission— providing health care, education, and environmental improvement for disadvantaged communities, youth, and the elderly. The Foundation has aided this effort by giving the older and younger generations access to seminars that deal with intergenerational mentoring strategies and planning. “The Foundation makes our lives easier and encourages our children and grandchildren to participate in building bridges with other communities. Thanks to its leadership and guidance, we fulfill our philanthropic goals with a greater sense of competency and satisfaction,” says Factor. Renowned Family Foundation Seeks Collaboration and Counsel Members of the Max Factor Family Foundation in front of the Max Factor Family Tower of Cedars-Sinai Medical Center. (L to R, front) Suzanne Silverstein, Cheryl Baer, Maxine Nazworthy, Jerry Factor, Jennifer Factor, Sandy Factor-Fineman. (Back) David Nazworthy, Oriana Nazworthy, Michael Firestein, Jim Factor, Jonathan Glaser, Max Factor III, Asher Hardt. Members not pictured include Barbara Bentley, David Factor, Dean Factor, Martin Firestein, and Mitchell Firestein. To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles. MAx FACTOR FAMIlY FOunDATIOn 3
  • 6. When she turned 40 and was planning her daughter’s bat mitzvah, Heidi Monkarsh decided to do something significant to mark that special time in her life, something that would extend permanently into the future. That’s when she created a Lion of Judah Endowment (LOJE) through The Foundation. “Aside from providing essential needs for my children, what I most want for them is the security in knowing they can count on a strong Jewish community,” says Monkarsh. “This was a way I could do something concrete about it for them and for generations to come.” Monkarsh had already become a Lion of Judah by committing $5,000 per year to the Jewish Federation of Greater Los Angeles to ensure Jewish continuity and survival. The endowment in her own name enables her giving to continue in perpetuity and will be funded through an insurance policy and invested by The Foundation. After her death, The Foundation will continue to make a $5,000 annual distribution in Heidi’s name to the Women’s Campaign of the Jewish Federation. “It’s humbling to know that The Foundation is managing what’s important to me, understands my values, my commitments, and my goals, and is there to help me achieve them,” she says. Monkarsh, who grew up in a family with a deep history of philanthropy and has been a longtime supporter of the Jewish Federation, says the endowment is a profound way for her to be a role model for her children and for other women. “It shows them that I’ve taken it upon myself as part of the Jewish community to make sure that something so important to me will exist beyond me,” she says. And as the Women’s Campaign former Lion of Judah Endowment co-chair—and current Ruby/Major Gifts Chair—Heidi is encouraging others to follow in her path and establish their own LOJE funds with The Foundation. “As women and mothers, we tend to be the nurturers,” explains Heidi. “The LOJE has rung true to many women because it allows them to take care of our children today and insure that Jewish Los Angeles will be strong tomorrow. Setting up this endowment has been really wonderful and empowering, and hopefully it is just the beginning of my relationship with The Foundation.” lioness Takes Action to Ensure Community’s Future HEIDI MOnKARSH AnD FAMIlY Heidi and Jonathan Monkarsh, together with their children Briana and Russell. Heidi is a longtime supporter of the Jewish Federation and a lay leader of its Women’s Campaign. Deeply committed to Jewish continuity, Heidi established a Lion of Judah endowment at The Foundation to ensure a vibrant Jewish community for her children and future generations. 4 To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
  • 7. Nearly 10 years ago, when respected money manager Bill Feiler sold his investment company, he began searching for an alternative to establishing a private foundation to manage his philanthropic passions. He ended up discovering more than a solution. Feiler found what was destined to become a deep-rooted relationship with The Foundation, a kinship that continues today as a donor, a member of its board, and as one of its trusted Investment Committee members. “When we set up our donor advised fund at The Foundation, we learned philanthropy would be so much easier than tackling the creation of our own private foundation,” admitted Bill. Through the process, Bill and his wife, Cece, were moved by The Foundation’s service to the community. “What we learned inspired us to have a greater involvement with The Foundation going forward.” The Feilers saw their fund as a way to avoid the administrative work and complex dealings of a private foundation while still being able to make donations to causes they care about, such as education, medical research, and the support of the Jewish people and Israel. “A great advantage in working with The Foundation is that they take care of the administrative burden for you. Furthermore, I feel like I’m carrying on the legacy of my parents and honoring what they went through,” says Cece. Her parents are Holocaust survivors who escaped Germany due to the efforts of the American Jewish Joint Distribution Committee and the Jewish Federation. The Feilers continue to learn about The Foundation’s services by taking advantage of its charitable giving seminars. And during the recent U.S. financial crisis, Bill joined The Foundation’s Investment Committee sharing his financial acumen and experience to help strengthen The Foundation’s portfolio. Earlier this year, he was asked to join The Foundation’s Board of Trustees. “I’ve been happy to use my expertise to help The Foundation grow its assets in a conservative and secure way so it can continue to provide resources to the community for generations to come. Donors should feel confident that their assets are being looked after pro- fessionally. My involvement with The Foundation has been a very rewarding and gratifying experience,” says Bill.  Donors Discover Way to Simplify Philanthropy CECE AnD BIll FEIlER After selling his investment business, Bill Feiler—along with his wife, Cece—decided to create a donor advised fund at The Foundation rather than establish a private family foundation. Today, Bill is a Foundation trustee and serves on its Investment Committee, helping to ensure its strength for generations to come. 5 To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
  • 8. In the course of their estate planning, Marlo Van Oorschot and her husband, Jeremy Wolf—an active couple in their early forties—sought a way to support causes after their passing while engaging their nieces and nephews in the experience of philanthropy. What they really needed was a plan. “Since we don’t have children, we began asking, ‘What will we end up doing with the assets we’re building?’” says Van Oorschot, a family-law attorney managing her own practice in Los Angeles. “We wanted to leave a legacy and make a difference, so we contacted The Foundation. But we didn’t know what we wanted to do when we got there.” Discussions about creating a family foundation turned to dialogues about identifying goals and, finally, establish- ing an endowment. This young couple views their endow- ment as a living, breathing document that will change and evolve as they do. “It’s a work in progress that we are very committed to,” says Wolf, who specializes in building and property management. “We could not have done this on our own.” While allowing the plan to evolve may seem unconventional, the forward-thinking result is not: an endowment funded with 50 percent of the assets of their future estate will support their philanthropic interests. The remaining 50 percent will create a family tradition of charitable giving by ultimately establishing donor advised funds for their nieces and nephews, who will be guided by The Foundation. Wolf and Van Oorschot are helping to shape the destiny of these children and imbue them with a concern for community. “We’d like to instill in them philanthropic values and to let them experience the rewards of being charitable. We don’t need to guide them. That’s where our trust in The Foundation comes in, because we know The Foundation will take care of that,” says Wolf of the four nieces and nephews now ages three to 15. Van Oorschot agrees: “Hopefully, they will continue this tradition of giving as they grow and have their own families, so it will be passed from generation to generation.” With no Children of Their Own, Couple Creates Family Tradition of Charity MARlO VAn OORSCHOT AnD JEREMY WOlF With no children of their own, Marlo Van Oorschot and her husband, Jeremy Wolf, created an endowment that will provide perpetual support to the causes dearest to them. They also created a charitable plan to engage their nieces and nephews in the joys and responsibilities of philanthropy. 6 To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
  • 9. An engraved silver bowl in Hugo and Isabel de Castro’s Encino home sets the tenor for philanthropy that has become a family tradition. The engraved silver bowl, a gift from President Rutherford B. Hayes, thanks Hugo’s great-grandfather for saving the lives of 60 American seamen and accommodating them for nearly a year. Their ship had sunk near his house off the Venezuelan coast in 1877. When de Castro’s ancestor politely refused reimburse- ment for his acts of heroism and compassion, the president sent the bowl to honor his noble deed. This is just one of many stories that have driven the philanthropy of the de Castros, their four married daugh- ters, and 13 grandchildren. Two grandsons, Alex and Sam de Castro-Abeger, attended The Foundation’s Community Youth Foundation program—which offers high school students real-world philanthropic experiences—and are now stepping into their family’s humanitarian legacy. “By passing these stories on, we’re taught that we are responsible for others,” says Hugo, a former senior partner tax lawyer and longtime philanthropist who served as a Foundation trustee and now is an Advisory Board member. He was an enthusiastic supporter of The Foundation initiating youth-based programs that expose teenagers to the complexities and joys of charitable giving. Sam and Alex attended one of these programs a few years ago. “The Community Youth Foundation was a great experience and it definitely enhanced how we think about philanthropy,” says Sam. The grandsons are now donating their time at college. Alex, a pre-med student at Tufts University, regularly participates in American Cancer and Autism Society events, and also donates his services as a certified emergency medical technician. Sam, at UC Santa Barbara, chairs his fraternity’s philanthropy committee, organizing volunteer opportunities, and donates to environmental causes. Their grandsons’ activities fill the de Castros with a great sense of pride as they carry on the family tradition of benevolence to the next generation. “With the knowledge and community service experiences I now have, plus the positive role models in my life, one day I’ll have the ability to give back to organizations in need. This is something that is very strong in our family and will remain very strong in our future,” says Alex. Heroic Act of Ancestor Continues to Spark legacy of Giving HuGO de CASTRO AnD FAMIlY Philanthropist and Foundation Advisory Board member Hugo D. de Castro, his wife, Isabel, and grandsons Alex (far left) and Sam. President Rutherford B. Hayes gave the silver bowl to Hugo’s great-grandfather for saving 60 sailors in a storm off the Venezuelan coast in 1877. A legacy of community service and concern for others carries on for generations in the de Castro family, including the fundraising activities of college students Alex and Sam. 7 To view video excerpts of these interviews, visit www.jewishfoundationla.org/2010arprofiles.
  • 10. Year at a Glance: 2009 360 320 280 240 200 160 120 80 40 0 360 320 280 240 200 160 120 80 40 0 ENDOWMENT FUNDS 160 00 01 02 03 04 05 06 07 08 09 MILLION DOLLARS FAMDONOR FUNDS 340360 320 280 240 200 160 120 80 40 0 MILLION DOLLARS 00 01 02 03 04 05 06 07 08 09 At year-end 2009, the Jewish Community Foundation’s assets totaled $706 million, an increase of $16 million frfrf om 2008. A total of $62 million in grants was distributed to more than 1,800 organizations with programs that span the entire range of philanthropic giving. Donor Gifts Donors contributed a total of $65 million to fufuf nds administered by The Foundation in 2009 through a range of options, includ- ing Donor Advised Funds, Family Support Organizations, Endowment Funds, Agency and Synagogue Endowments, and Lifefef Income Funds. • Contributions to new and existing Donor Advised Funds amounted to $45 million. This helped to raise total assets held in Donor Funds to a record amount of $340 million. • $12 million in giftftf s fufuf nded 23 new Donor Advised Funds, Family Support Organizatata ions, Restricted Endowment Funds, Lifefef Income Funds, and Agency Funds. The Foundation manages more than 1,000 fufuf nds. • The 41 Family Support Organizatata ions affiliated with The Foundation accounted fofof r total assets of $134 million. Additions to new and existing Family Support Organizations totaled $11 million. Family Support Organizations require an irrevocable minimum commitment of $1 million during a donor’s lifefef time or as a testamentary giftftf , and are designed to create a permanent legacy of intergenerational philanthropy.y.y Institutional Endowments Establishing Endowment Funds is an important wayaya to help ensure the financial fufuf ture of manynyn Jewish agencies and synagogues, especially during periods of extended economic downturns when annual giving is diminished. In 2009, nearly $72 million in Endowment Funds frfrf om these organizations were under The Foundation’s management. The largest component—The United Jewish Fund Endowment Fund—supports the Los Angeles Jewish Federation’s annual campaign. Investment Philosopphyy Our invnvn estment portfofof lio’s financial objective is to preserve and enhance the purchasing power of the fufuf nd. In keeping with our mission of meeting the community’s needs todayaya and in the fufuf ture, The Foundation pursues a diversified invnvn estment strategy designed to balance return on assets within acceptable risk parameters. Our Invnvn estment Committee, comprised of experienced profefef ssionals who manage portfofof lios totaling billions of dollars, strives to achieve a portfofof lio total return that compares fafaf vava orably to its benchmarks. Asset Allocation The Foundation maintains a balanced portfofof lio—the Common Invnvn estment Pool—which primarily holds Foundation and agency endowment fufuf nds. In 2009, the Common Invnvn estment Pool gained 18.8 percent, with assets totaling $211 million at year-end. To maximize perfofof rmance when the market is up and limit losses when it is down, the Committee turns to invnvn estment management firms with proven expertise in specific asset classes. The Committee—with the assistance of an independent institutional invnvn estment consulting firm—routinely assesses changes in financial sectors and market conditions, and meets quarterly to evaluate manager perfofof rmance and to monitor portfofof lio risk. Foundation Leggacyy Grants To ensure the vitality of the Jewish community and to improve the quality of lifefef of the community-at-large, The Foundation awawa ards grants through its Legacy Grants program. In 2009, 8
  • 11. The Foundation awawa arded nearly $5 million, a 25 percent increase frfrf om the prior year, fofof r numerous programs and projects, with its Grants Committee and Foundation staff working together throughout the year to provide oversight and ensure that grants achieve the greatest possible impact. This year, awawa ards were made in the fofof llowing categories: Community Grants, Israel Grants, and Restricted Grants. Communityy Grants Supporting causes in both the Jewish and general communities, Commumum nity Grants are awawa arded through a competitive process on an annual or biennial basis. In 2009, nearly $1.4 million was distributed in the categories of Cutting Edge Grants, General Community Relief Grants, and Special Grants. Cuttingg Edgge Grants To inspire social entrepreneurs, creative thinkers, and innovative organizations to bring fofof rth significant, transfofof rma- tive programs fofof r the Jewish community,y,y The Foundation provides seed money fofof r new,w,w high-impact initiatives through its Cutting Edge Grants. Introduced in 2006, grants typically range up to $250,000 fofof r a period of up to three years. In 2009, The Foundation provided a total of $1 million fofof r a new cutting- edge initiative, the Jewish Family Relief Network, and a cutting-edge program, Jumpstart L.A. In response to the economic downturn, the Jewish Family Relief Network—com- prised of Jewish Family Service, Jewish VoVoV catata ional Service, Jewish Free Loan Associatata ion, Bureau of Jewish Educatata ion, and Jewish Big Brothers Big Sisters—was awawa arded $750,000 to help address the needs of first-time clients in the local Jewish community resulting frfrf om the economic crisis. The network piloted the utilization of a common database in order to coordinate services and refefef rrals as well as to track clients more efficiently and ensure that comprehensive services were provided to those in need. Jewish Jumpstart was awawa arded $250,000 to provide Jewish social entrepreneurs, start-ups, and new independent organizations with capacity-building services, technical assistance, organizational development, and fiscal sponsorship. General Communityy Relief Grants Each year, The Foundation awawa ards grants to nonprofit organizations that develop programs designed to successfufuf lly address high-priority needs in the community-at-large. In 2009, The Foundation provided a total of $100,000 in General Community Relief Grants to five organizations that serve individuals and fafaf milies with basic needs. Among them, Meet Each Need with Dignity (MEND) received a $25,000 grant to provide prescription medications to 500 additional patients. Another recipient, Los Angeles Family Housing, received a $20,000 grant to provide motel vouchers to homeless clients. Sppecial Grants Together with the Jewish Federation of Greater Los Angeles, The Foundation provided $250,000 of seed fufuf nding fofof r the Emergency Cash Grants Initiatata ive. It offeffeff red financial assistance to Jewish fafaf milies in urgent need of financial support 360 320 280 240 200 160 120 80 40 0 360 320 280 240 200 160 120 80 40 0 900 800 700 600 500 400 300 200 100 0 TOTAL ASSETSFAMILY SUPPORT ORGANIZATIONS 134MILLION DOLLARS INSTITUTIONAL ENDOWMENTS 00 01 02 03 04 05 06 07 08 09 00 01 02 03 04 05 06 07 08 09 00 01 02 03 04 05 06 07 08 09 72 MILLION DOLLARS 706MILLION DOLLARS L.A. Family Housing received a Foundation grant to provide motel vouchers for homeless clients, including this family. 9
  • 12. due to the economic downturn via program partners that included AvAvA iva Child and Family Services, Beit T’Shuvah, Jewish Big Brothers Big Sisters, Jewish Family Service, Jewish VoVoV catata ional Service, Milken JCC, Natata ional Council of Jewish WoWoW men L.A., and ToToT mchei Shababa bos. The Foundation also awawa arded $25,000 fofof r the 2009 WeWeW xner Leadership Program to educate Jewish communal leaders in the history,y,y thought, traditions, and contemporary challenges of the Jewish people. The goal is fofof r leaders to expand their vision, deepen their Jewish values, and more effeffeff ctively serve their communities. Israel Grants Israel Grants totaling $95,000 were awawa arded to organizations including the Jaffaffaff Institute fofof r the Pesach Food Program, Leket Israel fofof r Pesach Food Coupons, Meir Panim fofof r the Free Restaurant Program, and the Net@ Program at Rogozin High School fofof r technological instruction to high school students frfrf om underserved geographic areas. During 2009, proposals fofof r Israel Grants in the areas of Jewish identity as well as economic development/economic self-f-f sufficiency were received by The Foundation with awawa ard determinations to be made in 2010. Restricted Grants Heeding donors’ wishes to direct annual support to specific organizations and preselected programs, The Foundation works with philanthropic individuals and fafaf milies to establish Restricted Endowment Funds. These fufuf nds distributed more than $3 million in 2009—a 100 percent increase frfrf om 2008— to address a wide range of needs locally,y,y nationally,y,y and in Israel. Funds were used, fofof r example, to support Jewish education, Jewish identity,y,y social service needs and medical assistance by such organizations as the Bureau of Jewish Educatata ion, American Jewish University,y,y Vista Del Mar,r,r and Cedars-Sinai Medical Center. For example, a $300,000 grant will help establish the Center fofof r Jewish Genetics atata Cedars-Sinai through support of a pilot program to screen Persian Jews fofof r genetic diseases prevalent in their community.y.y This will serve as a model fofof r designing and implementing genetics-related programming fofof r various populations within the Los Angeles Jewish community.y.y Familyy Foundation Center Partnershipp Grants To help ensure the effeffeff ctiveness of fafaf mily fofof undations and fufuf nders in the Los Angeles community,y,y whether or not they are affiliated with The Foundation, the Family Foundatata ion Center (the Center) offeffeff rs a variety of consulting services, including helping donors develop mission statements, address next-gen- eration issues, and connect to experts in their areas of interest. The Center also assists fufuf nders with implementing their grantmaking programs, including finding and vetting organiza- tions that best meet a fufuf nder’s philanthropic goals and providing oversight to ensure that the grantees report their program goals and accomplishments. This year, the Center brought together the executive directors frfrf om the five agencies that comprise the Jewish Family Relief Network. Concerned philanthropists A Foundation grant helped establish the Center for Jewish Genetics at Cedars-Sinai. 2000-2009 RATES OF RETURN COMMON INVESTMENT POOL (29.6) 7.8 11.8 8.5 9.6 15.5 (0.5) 5.3 4.0 3.8 4.7 3.8 2.6 2.3 2.5 2.8 4.9 5.7 DONOR FUNDS PORTFOLIO 2008 2007 2006 2005 2004 2003 2002 2001 2000 18.8% 2.2%2009 Total Return (%) Current Yield (%) Domestic Equity International Equity COMMON INVESTMENT POOL Fixed Income Inflation Hedging Assets Partnership Interests 7% 17% 30% 19% 27% Education Health, Science & Environment Social Services Civic Life Arts & Culture Religious Life FOUNDATION LEGACY GRANTS By Field of Interest 49% 33% 6% 9% 1% 2% J MILLION DOLLARS211 MILLION DOLLARS5 10
  • 13. gathered in the summer to hear how these agencies were addressing the difficulties arising in the local Jewish community frfrf om the economic crisis and how they could help make a diffeffeff rence. During 2009, the Center fafaf cilitated nearly $6.5 million in grants, a record amount representing an increase of 90 percent frfrf om the prior year. This includes grants frfrf om Foundation donors as well as private fafaf mily fofof undations that utilize the Center’s expertise to fafaf cilitate and enhance their charitable giving. Throughout the year, fufuf nders with particular interests were linked to nonprofits doing important work in their targeted fields of interest. For example, through a restricted fufuf nd dedicated to supporting capital projects in Israel fofof r educational and/or social purposes, one donor worked with the Family Foundation Center to ensure that his fafaf mily’s desire to leavava e a legacy in Israel was fufuf lfilled. A $1 million giftftf was awawa arded to the Leo Baeck Educatata ion Center in Haifafaf , an internationally known educational institution. The new Goldie and Samuel Sycowski Community Libibi rary and Resource Center will serve the community as a technologi- cally advanced center fofof r lifefef long learning, literature, infofof rmation, and knowledge. In another instance, the Family Foundation Center fafaf cilitated an $80,000 grant to Jewish VoVoV catata ional Service on behalf of a donor. It was then matched by a $20,000 giftftf frfrf om another donor, resulting in total support of $100,000 to hire a job developer and career counselor. Donor Grants In 2009, The Foundation distributed $57 million in donor-recommended grants to more than 1,800 nonprofit organizations fofof r programs that span the human lifefef cycle. • Education represented over $22 million, or 40 percent, of donor giving. Social services accounted fofof r nearly $14 million, or 25 percent, of donors’ total giving. Religious lifefef made up nearly $7 million, or 12 percent. Nearly $6 million, or 10 percent, was directed to health, science, and the envnvn ironment. Arts, culture, and civic lifefef amounted to $8 million, or 13 percent. • Of these grants, almost $12 million, or 21 percent, supported the Los Angeles Jewish Federation and its agencies, of which $3.5 million was directed to the United Jewish Fund, with the balance going directly to agencies affiliated with the Jewish Federation. • Fiftftf y-one percent, or $30 million, supported causes in the local and national Jewish communities, and 34 percent, or more than $19 million, fufuf nded programs and organizations in the community at large. Fiftftf een percent of all donor grants, or more than $8 million, was distributed to worthyhyh causes in Israel. Ensuringg Continuityy and Stabilityy The Jewish Community Foundation was built to endure. For 56 years—since its fofof unding in 1954—T—T— he Foundation has demonstrated an unwnwn avava ering commitment to serving the needs of the community and of those who wish to help the community.y.y Safefef guarding the philanthropic legacy of our donors, and the security and impact of their charitable assets, is our top institutional priority.y.y The Foundation has operated at or under budget every year fofof r more than a decade. In 2009, our operating expenses were $5 million, 71 basis points of total assets. The Foundation’s Board of Trustees has fiduciary responsibility fofof r the integrity and fafaf irness of the financial infofof rmation provided herein and fofof r engaging the independent auditors, PricewaterhouseCoopers LLP,P,P to ensure that manage- ment fufuf lfills its responsibilities in providing accurate and reliable financial infofof rmation. The Board has assigned oversight responsibility fofof r this fufuf nction to its Audit Committee. DONOR & FOUNDATION LEGACY GRANTSDONOR GRANTS By Field of Interest e Education Health, Science & Environment Social Services Civic Life Arts & Culture Religious Life 25% 40% 6% 7% 10% 12% Health, Science & Environment Religious Life Arts & Culture Education Social Services 27% 39% DONOR GRANTS By Sector Israel MILLION DOLLARS57 Jewish General Community 51% 34% 15% By Field of Interest Civic Life6% 7% 10% 11% MILLION DOLLARS62MILLION DOLLARS57 11
  • 14. 12 Foundation Professional Staff Executive Finance & Administration Marvin I. Schotland President & CEO Daniel M. Rothblatt Senior Vice President, Philanthropic Services Amelia xann Vice President, Family Foundation Center & Grant Programs Michael J. Januzik CFO/Senior Vice President, Finance & Administration Elliot B. Kristal Vice President, Charitable Gift Planning naomi Strongin Grants & Family Foundation Center Coordinator Janices J. Brown Database Manager/ IT Specialist Kate Martin Executive Assistant Baruch S. littman Vice President, Development Pamela Rubin Program Officer Ripsima Talverdian Controller Cynthia A. Jones Investment Accountant Iris M. Rodgers Foundation Secretary Heather Glynn Development Assistant Fay Althausen Support Foundation Account Executive Heather Baroff Manager, Donor Relations Melissa lawrence Program Officer De Wayne nash Assistant Controller Jessica Vroman Director, Accounting Georgina Baquet Development & Database Coordinator June del Rosario Accountant/Payroll Specialist Renee Ing-Akana Executive Assistant Marketing & Communications Bonnie Samotin Zev Marketing & Communications Specialist Stacey Young Manager, Marketing & Communications/Webmaster lewis Groner Director, Marketing & Communications Development Donor Relations Family Foundation Center / Grants
  • 15. Foundation Leadership Lorin M. Fife Chair Marvin I. Schotland President & CEO Kenneth A. August Vice President Leah M. Bishop Vice President, Professional Advisors Outreach Committee Co-Chair Anthony Chanin Vice President Max Factor, III Vice President Bertrand I. Ginsberg Vice President Harold J. Masor Vice President, Audit Committee Chair Alan Stern Vice President, Cutting Edge Grants Committee Chair Daniel M. Rothblatt Senior Vice President, Philanthropic Services Michael J. Januzik CFO/Senior Vice President, Finance & Administration Elliot B. Kristal Vice President, Charitable Gift Planning Baruch S. Littman Vice President, Development Amelia Xann Vice President, Family Foundation Center & Grant Programs Selwyn Gerber Secretary , Israel Grants Committee Chair Lawrence Rauch Treasurer, Finance Committee Chair Martin S. Appel * Kenneth A. August Lynn Bider Leah M. Bishop Robin Broidy Anthony Chanin Allan B. Cutrow * Max Factor, III William R. Feiler Abby L.T. Feinman Lorin M. Fife Selwyn Gerber Bertrand I. Ginsberg Herb Glaser Jonathan Greenblatt Mark Lainer * Harold J. Masor Lawrence Rauch Scott H. Richland Karen Sandler Evan Schlessinger Annette Shapiro * Brian Shirken Michael G. Smooke Capital Grants Committee Chair Alan M. Spiwak Eugene Stein Alan Stern Cathy Siegel Weiss * Investment Committee Co-Chair Adlai W. Wertman Douglas C. Williams Raymond J. Zolekhian Jewish Federation Ex Officio Trustees Richard Sandler Chair Jay Sanderson President & CEO *Past Chair Paul S. Aronzon Newton D. Becker Lionel Bell Elaine Berke Howard M. Bernstein George T. Caplan Philip W. Colburn Jonathan Cookler Fred Cowan Sonia S. Cummings Irwin Daniels Hugo D. de Castro Cliff Einstein Irwin S. Field David A. Gill Noralee Gold Bram Goldsmith Glenn Golenberg Steven C. Good Daniel V. Goodstein Dorothy S. Goren Osias G. Goren Lee Hausner Nathan J. Hochman Ronald M. Kabrins Mitchell T. Kaplan Mark S. Karlan Richard A. Kayne Martin Kellner Martin L. Kozberg Luis Lainer Ronald L. Leibow Jeffrey L. Levine Jordan L. Lurie Francis S. Maas Frieda Meltzer Todd M. Morgan Jack M. Nagel James A. Nathan Investment Committee Co-Chair Joyce R. Powell Herbert A. Reznikoff Stanford K. Rubin Nathan Sandler Richard A. Schulman Mark N. Schwartz Frederick L. Simmons Kenneth D. Simon Richard S. Volpert Barbi Weinberg Sylvia Weisz Bruce F. Whizin Marilyn Ziering Officers ADVISORY BOARD Editor: Lewis Groner | Photographer: Debra DiPaolo Creative Direction/Design/Writing: Intersection Studio 13 To learn how The Foundation’s team of experienced professionals can assist you in fulfilling your philanthropic passions and meeting your charitable gift planning needs, please contact The Foundation at: phone: (323) 761-8704 email: donate@jewishfoundationla.org web: www.jewishfoundationla.org To view video excerpts of the interviews featured in this annual report, please visit www.jewishfoundationla.org/2010arprofiles. BOARD OF TRUSTEES
  • 16. 6505 Wilshire Boulevard, Suite 1200 Los Angeles, California 90048   1-877-ENDOW-NOW 1-877-363-6966   www.jewishfoundationla.org   To view video excerpts of the annual report interviews, visit www.jewishfoundationla. org/2010arprofiles.