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Twitter 101
http://bit.ly/1zjDXIz
Photo by carrotcreative
David Kelly
@LnDDave
What’s your Social Media
Usage?
4. I create and share content,
spearhead discussions, and
teach others
3. I actively use m...
What’s your Twitter
Usage?
4. I create and share content,
spearhead discussions, and
teach others
3. I actively use my acc...
Discussion Points
Discuss Twitter’s Importance in
Learning and Development
Explain what Twitter is
Set up a Twitter Accoun...
What exactly is Twitter?
What exactly is Twitter?
Photo by Rosaura Ochoa
What is “Twitter”?
Twitter is a social networking and
microblogging website. It enables
users to send and read text-based
...
What is “Twitter”?
Twitter helps you create and share
ideas and information instantly,
without barriers.
via Twitter
Twitter - Simplified
A text message is a short message
limited in characters that
someone sends…
…to a single specific per...
Twitter - Simplified
A Twitter message, or
‘tweet’, is a short
message limited to
140 characters that
someone sends…
Twitter - Simplified
…but unlike text
messages, a
tweet can be read
by anyone that
decides to
‘follow’, or view,
a person’...
The Misconception of Twitter
What’s on Twitter?
 Pointless Babble 40.55%
 Conversational 37.55%
 Pass-Along Value 8.70%
 Self-Promotional 5.85%
 N...
What’s on Twitter?
 Pointless Babble 40.55%
 Conversational 37.55%
 Pass-Along Value 8.70%
 Self-Promotional 5.85%
 N...
Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com
Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com
Setting up a Twitter Account
Creating a Twitter Account is
very easy, and can be done in
5 minutes or less.
Let’s create o...
Setting up a Twitter Account
Creating a Twitter Account is
very easy, and can be done
in 5 minutes or less.
Let’s create o...
Twitter Terms: Feed
The Twitter feed is
the list of tweets
that are viewable
on your Twitter
home page.
The feed consists ...
Twitter Terms: Follow
Twitter Terms: Follow
If you want to read a person’s Twitter
postings, you choose to follow them.
Following
someone will
m...
Twitter Terms: Commercial At
Twitter Terms: Commercial At
The Commercial At (or just At) symbol (@)
is used to indicate a Twitter User Name.
Tweets tha...
Twitter Terms: Commercial At
Be aware that in addition
to being viewable by the
person whose user name
you include in your...
Twitter Terms: Hashtag
Twitter Terms: Hashtag
The hashtag symbol (#) is
used by Twitter users to
group tweets on similar
topics. By searching the...
Twitter Terms: ReTweet
RT is a Twitter abbreviation that stands for
Retweet. Retweets are one of the more
powerful feature...
Twitter Terms: Follow
Twitter Terms: Profile Picture
Every Twitter account includes a Profile
picture. It is visible on a user’s home page
and a...
Twitter Terms: Follow
Twitter Terms: Header
The header image is a recent addition to
Twitter profiles. It is visible on a user’s home
page.
Head...
Twitter for Trainers – Why?
The rules are changing…
•10 Years Ago
“Leave your cell phone home.”
•5 Years Ago
“Turn off you...
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.
Twitter fo...
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.
opportunit...
Leveraging Twitter
Learners are entering sessions
with the ultimate
tool for
engagement
already in their
pockets.
Examples of Twitter in Learning
1. Trainer can receive real-time evaluations
(Levels 1, 2, and 3)
2. Learners can easily b...
Twitter for Trainers – Why?
(Part Deux)
As a Learning and
Performance
Professional,
Twitter can help
you know what
you don...
Twitter for Trainers – Why?
(Part Deux)
Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWF...
Twitter for Trainers – Why?
(Part Deux)
Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWF...
Twitter for Trainers – Why?
(Part Deux)
Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWF...
Twitter for Trainers – Why?
(Part Deux)
Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWF...
The Back Channel
“A line of communication
created by people in an
audience to connect with
others inside or outside
the ro...
The Back Channel
Participants no longer wait
until after a session to
perform an evaluation.
Using Twitter and other
Socia...
The Back Channel
Speakers and
facilitators have begun
to embrace and
encourage the
Backchannel as a
means of collaboration...
Live Chats via Twitter
While Twitter is generally used
asynchronously, groups have used
hashtags and dedicated time slots ...
Live Chats via Twitter
#lrnchat
Every Thursday
evening at 5:30 PT /
8:30 ET
#GuildChat
Every Friday
afternoon at
11:00am P...
Questions?
Twitter 101
http://bit.ly/1zjDXIz
Photo by carrotcreative
David Kelly
@LnDDave
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Twitter 101 for Learning Professionals

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Twitter 101 for Learning Professionals

  1. 1. Twitter 101 http://bit.ly/1zjDXIz Photo by carrotcreative David Kelly @LnDDave
  2. 2. What’s your Social Media Usage? 4. I create and share content, spearhead discussions, and teach others 3. I actively use my accounts and connect with others 2. I have accounts, but don’t use them much. 1. Social what? Photo by Takeshi Kawai
  3. 3. What’s your Twitter Usage? 4. I create and share content, spearhead discussions, and teach others 3. I actively use my accounts and connect with others 2. I have accounts, but don’t use them much. 1. Social what? Photo by Takeshi Kawai
  4. 4. Discussion Points Discuss Twitter’s Importance in Learning and Development Explain what Twitter is Set up a Twitter Account Define Common Twitter Terminology Provide Opportunity for Q&A
  5. 5. What exactly is Twitter?
  6. 6. What exactly is Twitter? Photo by Rosaura Ochoa
  7. 7. What is “Twitter”? Twitter is a social networking and microblogging website. It enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps. via Wikipedia.org
  8. 8. What is “Twitter”? Twitter helps you create and share ideas and information instantly, without barriers. via Twitter
  9. 9. Twitter - Simplified A text message is a short message limited in characters that someone sends… …to a single specific person who can read and respond to the message.
  10. 10. Twitter - Simplified A Twitter message, or ‘tweet’, is a short message limited to 140 characters that someone sends…
  11. 11. Twitter - Simplified …but unlike text messages, a tweet can be read by anyone that decides to ‘follow’, or view, a person’s Twitter updates.
  12. 12. The Misconception of Twitter
  13. 13. What’s on Twitter?  Pointless Babble 40.55%  Conversational 37.55%  Pass-Along Value 8.70%  Self-Promotional 5.85%  News 3.75%  Spam 3.60% Source: Pear Analytics
  14. 14. What’s on Twitter?  Pointless Babble 40.55%  Conversational 37.55%  Pass-Along Value 8.70%  Self-Promotional 5.85%  News 3.75%  Spam 3.60% Source: Pear Analytics
  15. 15. Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com
  16. 16. Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com
  17. 17. Setting up a Twitter Account Creating a Twitter Account is very easy, and can be done in 5 minutes or less. Let’s create one now.
  18. 18. Setting up a Twitter Account Creating a Twitter Account is very easy, and can be done in 5 minutes or less. Let’s create one now. Twitter Terminology
  19. 19. Twitter Terms: Feed The Twitter feed is the list of tweets that are viewable on your Twitter home page. The feed consists of messages posted by people you follow.
  20. 20. Twitter Terms: Follow
  21. 21. Twitter Terms: Follow If you want to read a person’s Twitter postings, you choose to follow them. Following someone will make their tweets visible in your Twitter feed.
  22. 22. Twitter Terms: Commercial At
  23. 23. Twitter Terms: Commercial At The Commercial At (or just At) symbol (@) is used to indicate a Twitter User Name. Tweets that include a user name preceded by the @ symbol will be visible on that user’s home page even if they do not follow you.
  24. 24. Twitter Terms: Commercial At Be aware that in addition to being viewable by the person whose user name you include in your message, your tweet is still public and visible by anyone searching or following your tweets.
  25. 25. Twitter Terms: Hashtag
  26. 26. Twitter Terms: Hashtag The hashtag symbol (#) is used by Twitter users to group tweets on similar topics. By searching the topic proceeded by a hashtag, you can see all posts from users that included the hashtag in their tweet.
  27. 27. Twitter Terms: ReTweet RT is a Twitter abbreviation that stands for Retweet. Retweets are one of the more powerful features of Twitter. Retweets give you the option to share a tweet that you read with those that follow you.
  28. 28. Twitter Terms: Follow
  29. 29. Twitter Terms: Profile Picture Every Twitter account includes a Profile picture. It is visible on a user’s home page and appears next to each of their tweets. Profile pics are square-shaped and customizable within a user profile.
  30. 30. Twitter Terms: Follow
  31. 31. Twitter Terms: Header The header image is a recent addition to Twitter profiles. It is visible on a user’s home page. Header images are rectangular and customizable within a user profile.
  32. 32. Twitter for Trainers – Why? The rules are changing… •10 Years Ago “Leave your cell phone home.” •5 Years Ago “Turn off your cell phones” •2 Years Ago “Set your phones to vibrate” •Today “Please step outside if you need to use your phone”
  33. 33. The rules are changing… •Tomorrow “Yes, you may use your cell phone during the session” This is a huge problem. Twitter for Trainers – Why?
  34. 34. The rules are changing… •Tomorrow “Yes, you may use your cell phone during the session” This is a huge problem. opportunity. Twitter for Trainers – Why?
  35. 35. Leveraging Twitter Learners are entering sessions with the ultimate tool for engagement already in their pockets.
  36. 36. Examples of Twitter in Learning 1. Trainer can receive real-time evaluations (Levels 1, 2, and 3) 2. Learners can easily be engaged before, during, and after a session. 3. Use Twitter to make key learning points stand out. 4. Taking Live Polls from Participants. 5. Adds informal learning to formal learning plans.
  37. 37. Twitter for Trainers – Why? (Part Deux) As a Learning and Performance Professional, Twitter can help you know what you don’t know.
  38. 38. Twitter for Trainers – Why? (Part Deux) Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWFx525s
  39. 39. Twitter for Trainers – Why? (Part Deux) Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWFx525s
  40. 40. Twitter for Trainers – Why? (Part Deux) Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWFx525s
  41. 41. Twitter for Trainers – Why? (Part Deux) Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWFx525s
  42. 42. The Back Channel “A line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker…” Cliff Atkinson, The Backchannel
  43. 43. The Back Channel Participants no longer wait until after a session to perform an evaluation. Using Twitter and other Social Media tools, participants interact and provide feedback during and throughout a session.
  44. 44. The Back Channel Speakers and facilitators have begun to embrace and encourage the Backchannel as a means of collaboration and feedback during a session.
  45. 45. Live Chats via Twitter While Twitter is generally used asynchronously, groups have used hashtags and dedicated time slots to create live chats.
  46. 46. Live Chats via Twitter #lrnchat Every Thursday evening at 5:30 PT / 8:30 ET #GuildChat Every Friday afternoon at 11:00am PT / 2:00pm ET
  47. 47. Questions?
  48. 48. Twitter 101 http://bit.ly/1zjDXIz Photo by carrotcreative David Kelly @LnDDave

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