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Social Media, Social Learning,
and Curation for Learning &
Performance Professionals
Bookmark this url!
http://bit.ly/1RlH7F1
What’s your Social Media
Usage?
4. I create and share content,
spearhead discussions, and
teach others
3. I actively use my accounts and
connect with others
2. I have accounts, but don’t use
them much.
1. Social what?
Who’s here?
 Who are you?
 What do you do?
 Where do you do it?
 What’s you favorite
social media tool and
why?
Why are we
here?
Why are we
here?
Our Core “Agenda”
 Examine social media, social
learning, and the convergence of
the two
 Explore popular social media tools in
a learning context
 Discover the need and opportunity
presented by curation
 Explore and build examples of social
media and curation in action
What’s your
problem?
Social Media
Vs
Social Learning
What is Social Media?
Image from Wordle.net
What is Social Media?
Social media are media for social
interaction, using highly
accessible and scalable
communication techniques.
Social media is the use of web-
based and mobile technologies to
turn communication into
interactive dialogue.
via Wikipedia.org
What is Social Media?
When most people
think of Social
Media, they think of
the most commonly
used tools.
Why Use Social Media for
Learning?
• Collaboration
• Reduced Costs
• Strengthen
Culture
• Build Teamwork
• Enhances
Communication
• Knowledge
Management
• Reduced Costs
• Supports
Diversity
• It’s what the
learners want…
How are you
using social
media today?
What is Social Learning?
Social learning is learning that
takes place at a wider scale than
individual or group learning, up
to a societal scale, through social
interaction between peers. It may
or may not lead to a change in
attitudes and behavior.
via Wikipedia.org
What is Social Learning?
Social learning is learning that
takes place at a wider scale than
individual or group learning, up
to a societal scale, through social
interaction between peers. It may
or may not lead to a change in
attitudes and behavior.
via Wikipedia.org
What is Social Learning?
It’s ALL Social
Learning
Well… MOST of it is anyway.
Let’s talk
honestly about
organizational
learning…
The 70:20:10 Learning
Paradigm
• 70% of learning & development activity
takes place from real-life and on-the-job
experiences, tasks and problem-solving.
• 20% comes from feedback and from
observing and working with role models.
• 10% comes from formal training.
Princeton Learning Philosophy: http://www.princeton.edu/hr/learning/philosophy/
How do Employees Learn?
The Traditional Model of Workplace Training
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth
How do Employees Learn?
This is Where the ‘Real’ Learning Takes Place
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth
Where do you
see social
learning in
place today?
Common Examples of
Social Learning
• Mentoring
• Role Plays
• Teleconferences
• Games
• Field Trips
• Icebreakers
• Group Projects
• Case Studies
• Coaching
• Round Robins
• Teach-Backs
• Discussions
• Compare/Contrast
• Debrief
The Convergence…
Social Media is not new.
Social Learning is not new.
What is new is the convergence. Social
media technologies have advanced to a point
that they are no longer a barrier to social
learning. They can now be used to support
and enhance social learning
What’s your
problem?
Is this a problem that could
be solved through
enhanced social learning?
Let’s talk
TOOLS
The Tools
What is a BLOG?
A blog (a blend of the term web
log) is a type of website or part of
a website. Blogs are usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material such as graphics or
video.
via Wikipedia.org
The Benefits of Blogs?
• Free
• Easy To Use
• Controllable
• Trackable
• Encourages
Reflection
• Enables
Interaction (via
Comments)
Using Blogs for Learning
Using Blogs for Learning
Using Blogs for Learning
The Tools
What is a facebook?
Facebook is a social networking service and
website launched in February 2004. As of
January 2011, Facebook has more than
600 million active users. Users may create a
personal profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their profile.
Additionally, users may join common interest
user groups, organized by workplace, school or
college, or other characteristics.
via Wikipedia.org
The Benefits of facebook?
• Free, Easy To Use
• Flexible
• Expansive
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation
facebook Pages for
Learning
The Tools
What is a LinkedIn?
LinkedIn is a business-oriented
social networking site. Founded
in December 2002, it is mainly
used for professional networking.
LinkedIn reports more than 100
million registered users, spanning
more than 200 countries and
territories worldwide.
via Wikipedia.org
The Benefits of LinkedIn?
• Free, Easy To Use
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation
The Tools
What is a Google+?
Google+ is a social networking and
identity service that is owned and
operated by Google Inc. Google
has described Google+ as a "social
layer" that enhances many of its
online properties, and that it is not
simply a social networking website,
but also an authorship tool that
associates web-content directly
with its owner/author.
via Wikipedia.org
The Benefits of Google+?
• Free, Easy To Use
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation
• Integrates with
Google Apps
The Tools
What is Twitter?
Twitter is a social networking and
microblogging website. It enables users
to send and read text-based posts
composed of up to 140 characters,
called tweets, which are displayed on
the user's profile page. Users can
subscribe to other users' tweets – this is
known as following and subscribers are
known as followers or tweeps.
via Wikipedia.org
The Benefits of Twitter?
• Free
• Very Quick
• Enables and
Encourages
Sharing and
Participation
What’s your
problem?
How can we use the tools
we’ve discussed to help
solve the problem?
Why use Social Media?
The rules are changing…
•10 Years Ago
“Leave your cell phones home”
•5 Years Ago
“Turn off your cell phones”
•2 Years Ago
“Set your phones to vibrate”
•Today
“Please step outside if you
need to use your phone”
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.
Why use Social Media?
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.
opportunity.
Why use Social Media?
Leveraging Social Media
Learners are entering sessions
with the ultimate
tool for
engagement
already in their
pockets.
Examples of Social Media in
Learning
1. Trainer can receive real-time evaluations
(Levels 1, 2, and 3)
2. Learners can easily be engaged before,
during, and after a session.
3. Use Social Media to make key learning
points stand out.
4. Adds informal learning to formal learning
plans.
5. Taking Live Polls from Participants.
The Backchannel
“A line of communication
created by people in an
audience to connect with
others inside or outside the
room, with or without the
knowledge of the
speaker…”
Cliff Atkinson, The Backchannel
The Backchannel
Participants no longer wait
until after a session to
perform an evaluation.
Using Twitter and other
Social Media tools,
participants interact and
provide feedback during
and throughout a session.
The Backchannel
Speakers and
facilitators have begun
to embrace and
encourage the
Backchannel as a
means of collaboration
and feedback during a
session.
Live Chats via Twitter
While Twitter is generally used
asynchronously, groups have used
hashtags and dedicated time slots to
create live chats.
Live Chats via Twitter
Every Thursday at 8:30pm ET
Every Friday at 2:00pm ET
What’s your
problem?
Is social media going to
help solve your problem?
Why or why not?
What is
Curation?
What is Curation?
What is Digital Curation?
User Ratings Analytics
Curator
Who Are the
Curators?
In the digital
age, we’re all
curators
Types of
Curation
Types of Curation
Aggregation
Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
Photo Credit: http://www.flickr.com/photos/cdeimages/3584213567/
Filtering
Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
Photo Credit: http://www.flickr.com/photos/_belial/3680829939//
Types of Curation
Elevation
Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
Photo Credit: http://www.flickr.com/photos/islespunkfan/2622070266/
Types of Curation
Mash-Ups
Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
Photo Credit: http://www.gregwilson.co.uk/2010/09/when-dorothy-met-floyd/
Types of Curation
Timeline
Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
Photo Credit: http://www.flickr.com/photos/brisbanecitycouncil/7750441218/
Types of Curation
Why is Digital
Curation So
Important?
Curation Provides Focus
Curation Leverages Content
Curation Adds Value
What’s your
problem?
Do the answers to your
problem already exist?
How Does
Digital Curation
Work?
How to Curate
Listen
Analyze Share
data newsletters
email
blogs
RSS
social media explore
conversation
discovery
ideas
culture
insights
context
thoughts
comments
style
links
timely
photos
questions
articles videos
attribution
filter
Relevance Volume
Organize
Curation
1. Listen
2. Analyze
3. Share
Via Sociallyengagedmarketing.com
What’s your
problem?
Who should we be listening
to? Who analyzes the info?
Where should we share it?
What Does
Digital Curation
Look Like?
Examples
Reader’s Digest
Examples
Huffington Post
Examples
Scoop.it
Blogs
Examples
facebook
Examples
facebook
Examples
Twitter
Examples
Pinterest
Examples
What’s your
problem?
How could curation be
used to help solve the
problem?
Does Digital
Curation Have
Risk?
The Filter Bubble
Via Eli Pariser:
The Filter Bubble
Via Eli Pariser:
The Filter Bubble
Via Eli Pariser:
Curation Summary…
In an age of ever-
increasing information,
curation isn’t a luxury…
…it’s a necessity.
Curation isn’t just about
collecting or filtering…
…it’s about adding
value through context
and analysis.
Curation Summary…
Curation isn’t just about
delivering learning…
…it’s about providing
people with an
opportunity to grow.
Curation Summary…
What’s your
problem?
Are social media, social
learning, and/or curation
part of the solution?
What are you
going to do
differently?
Social Media, Social Learning,
and Curation for Learning &
Performance Professionals
Bookmark this url!
http://bit.ly/1RlH7F1

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