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Social Media, Social Learning, and Curation

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These slides were used to support a workshop given at the 2015 eACH Conference in Toronto.

If you are interested in learning more about this workshop, please contact me.

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Social Media, Social Learning, and Curation

  1. 1. Social Media, Social Learning, and Curation for Learning & Performance Professionals Bookmark this url! http://bit.ly/1RlH7F1
  2. 2. What’s your Social Media Usage? 4. I create and share content, spearhead discussions, and teach others 3. I actively use my accounts and connect with others 2. I have accounts, but don’t use them much. 1. Social what?
  3. 3. Who’s here?  Who are you?  What do you do?  Where do you do it?  What’s you favorite social media tool and why?
  4. 4. Why are we here?
  5. 5. Why are we here?
  6. 6. Our Core “Agenda”  Examine social media, social learning, and the convergence of the two  Explore popular social media tools in a learning context  Discover the need and opportunity presented by curation  Explore and build examples of social media and curation in action
  7. 7. What’s your problem?
  8. 8. Social Media Vs Social Learning
  9. 9. What is Social Media? Image from Wordle.net
  10. 10. What is Social Media? Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue. via Wikipedia.org
  11. 11. What is Social Media? When most people think of Social Media, they think of the most commonly used tools.
  12. 12. Why Use Social Media for Learning? • Collaboration • Reduced Costs • Strengthen Culture • Build Teamwork • Enhances Communication • Knowledge Management • Reduced Costs • Supports Diversity • It’s what the learners want…
  13. 13. How are you using social media today?
  14. 14. What is Social Learning? Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior. via Wikipedia.org
  15. 15. What is Social Learning? Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior. via Wikipedia.org
  16. 16. What is Social Learning? It’s ALL Social Learning Well… MOST of it is anyway.
  17. 17. Let’s talk honestly about organizational learning…
  18. 18. The 70:20:10 Learning Paradigm • 70% of learning & development activity takes place from real-life and on-the-job experiences, tasks and problem-solving. • 20% comes from feedback and from observing and working with role models. • 10% comes from formal training. Princeton Learning Philosophy: http://www.princeton.edu/hr/learning/philosophy/
  19. 19. How do Employees Learn? The Traditional Model of Workplace Training FormalTraining FormalTraining FormalTraining FormalTraining FormalTraining FormalTraining HIRED RETIRED Image Concept from Bill Mosher, built upon by Jane Bozarth
  20. 20. How do Employees Learn? This is Where the ‘Real’ Learning Takes Place FormalTraining FormalTraining FormalTraining FormalTraining FormalTraining FormalTraining HIRED RETIRED Image Concept from Bill Mosher, built upon by Jane Bozarth
  21. 21. Where do you see social learning in place today?
  22. 22. Common Examples of Social Learning • Mentoring • Role Plays • Teleconferences • Games • Field Trips • Icebreakers • Group Projects • Case Studies • Coaching • Round Robins • Teach-Backs • Discussions • Compare/Contrast • Debrief
  23. 23. The Convergence… Social Media is not new. Social Learning is not new. What is new is the convergence. Social media technologies have advanced to a point that they are no longer a barrier to social learning. They can now be used to support and enhance social learning
  24. 24. What’s your problem? Is this a problem that could be solved through enhanced social learning?
  25. 25. Let’s talk TOOLS
  26. 26. The Tools
  27. 27. What is a BLOG? A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. via Wikipedia.org
  28. 28. The Benefits of Blogs? • Free • Easy To Use • Controllable • Trackable • Encourages Reflection • Enables Interaction (via Comments)
  29. 29. Using Blogs for Learning
  30. 30. Using Blogs for Learning
  31. 31. Using Blogs for Learning
  32. 32. The Tools
  33. 33. What is a facebook? Facebook is a social networking service and website launched in February 2004. As of January 2011, Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. via Wikipedia.org
  34. 34. The Benefits of facebook? • Free, Easy To Use • Flexible • Expansive • Leverages Existing Tool • Enables and Encourages Sharing and Participation
  35. 35. facebook Pages for Learning
  36. 36. The Tools
  37. 37. What is a LinkedIn? LinkedIn is a business-oriented social networking site. Founded in December 2002, it is mainly used for professional networking. LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. via Wikipedia.org
  38. 38. The Benefits of LinkedIn? • Free, Easy To Use • Leverages Existing Tool • Enables and Encourages Sharing and Participation
  39. 39. The Tools
  40. 40. What is a Google+? Google+ is a social networking and identity service that is owned and operated by Google Inc. Google has described Google+ as a "social layer" that enhances many of its online properties, and that it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author. via Wikipedia.org
  41. 41. The Benefits of Google+? • Free, Easy To Use • Leverages Existing Tool • Enables and Encourages Sharing and Participation • Integrates with Google Apps
  42. 42. The Tools
  43. 43. What is Twitter? Twitter is a social networking and microblogging website. It enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps. via Wikipedia.org
  44. 44. The Benefits of Twitter? • Free • Very Quick • Enables and Encourages Sharing and Participation
  45. 45. What’s your problem? How can we use the tools we’ve discussed to help solve the problem?
  46. 46. Why use Social Media? The rules are changing… •10 Years Ago “Leave your cell phones home” •5 Years Ago “Turn off your cell phones” •2 Years Ago “Set your phones to vibrate” •Today “Please step outside if you need to use your phone”
  47. 47. The rules are changing… •Tomorrow “Yes, you may use your cell phone during the session” This is a huge problem. Why use Social Media?
  48. 48. The rules are changing… •Tomorrow “Yes, you may use your cell phone during the session” This is a huge problem. opportunity. Why use Social Media?
  49. 49. Leveraging Social Media Learners are entering sessions with the ultimate tool for engagement already in their pockets.
  50. 50. Examples of Social Media in Learning 1. Trainer can receive real-time evaluations (Levels 1, 2, and 3) 2. Learners can easily be engaged before, during, and after a session. 3. Use Social Media to make key learning points stand out. 4. Adds informal learning to formal learning plans. 5. Taking Live Polls from Participants.
  51. 51. The Backchannel “A line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker…” Cliff Atkinson, The Backchannel
  52. 52. The Backchannel Participants no longer wait until after a session to perform an evaluation. Using Twitter and other Social Media tools, participants interact and provide feedback during and throughout a session.
  53. 53. The Backchannel Speakers and facilitators have begun to embrace and encourage the Backchannel as a means of collaboration and feedback during a session.
  54. 54. Live Chats via Twitter While Twitter is generally used asynchronously, groups have used hashtags and dedicated time slots to create live chats.
  55. 55. Live Chats via Twitter Every Thursday at 8:30pm ET Every Friday at 2:00pm ET
  56. 56. What’s your problem? Is social media going to help solve your problem? Why or why not?
  57. 57. What is Curation?
  58. 58. What is Curation?
  59. 59. What is Digital Curation? User Ratings Analytics Curator
  60. 60. Who Are the Curators?
  61. 61. In the digital age, we’re all curators
  62. 62. Types of Curation
  63. 63. Types of Curation Aggregation Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html Photo Credit: http://www.flickr.com/photos/cdeimages/3584213567/
  64. 64. Filtering Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html Photo Credit: http://www.flickr.com/photos/_belial/3680829939// Types of Curation
  65. 65. Elevation Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html Photo Credit: http://www.flickr.com/photos/islespunkfan/2622070266/ Types of Curation
  66. 66. Mash-Ups Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html Photo Credit: http://www.gregwilson.co.uk/2010/09/when-dorothy-met-floyd/ Types of Curation
  67. 67. Timeline Adapted from http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html Photo Credit: http://www.flickr.com/photos/brisbanecitycouncil/7750441218/ Types of Curation
  68. 68. Why is Digital Curation So Important?
  69. 69. Curation Provides Focus
  70. 70. Curation Leverages Content
  71. 71. Curation Adds Value
  72. 72. What’s your problem? Do the answers to your problem already exist?
  73. 73. How Does Digital Curation Work?
  74. 74. How to Curate Listen Analyze Share data newsletters email blogs RSS social media explore conversation discovery ideas culture insights context thoughts comments style links timely photos questions articles videos attribution filter Relevance Volume Organize Curation 1. Listen 2. Analyze 3. Share Via Sociallyengagedmarketing.com
  75. 75. What’s your problem? Who should we be listening to? Who analyzes the info? Where should we share it?
  76. 76. What Does Digital Curation Look Like?
  77. 77. Examples Reader’s Digest
  78. 78. Examples Huffington Post
  79. 79. Examples Scoop.it
  80. 80. Blogs Examples
  81. 81. facebook Examples
  82. 82. facebook Examples
  83. 83. Twitter Examples
  84. 84. Pinterest Examples
  85. 85. What’s your problem? How could curation be used to help solve the problem?
  86. 86. Does Digital Curation Have Risk?
  87. 87. The Filter Bubble Via Eli Pariser:
  88. 88. The Filter Bubble Via Eli Pariser:
  89. 89. The Filter Bubble Via Eli Pariser:
  90. 90. Curation Summary… In an age of ever- increasing information, curation isn’t a luxury… …it’s a necessity.
  91. 91. Curation isn’t just about collecting or filtering… …it’s about adding value through context and analysis. Curation Summary…
  92. 92. Curation isn’t just about delivering learning… …it’s about providing people with an opportunity to grow. Curation Summary…
  93. 93. What’s your problem? Are social media, social learning, and/or curation part of the solution?
  94. 94. What are you going to do differently?
  95. 95. Social Media, Social Learning, and Curation for Learning & Performance Professionals Bookmark this url! http://bit.ly/1RlH7F1

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