The presentation I gave at SEO Meetups Melbourne March 2013 event on how and why Interflora.co.uk was hit with a penalty. Highlighting some of the dumb things they did and why laziness got them slapped with a penalty.
9. What’s in a Penalty
• You don’t rank for long tail
• You don’t rank for high traffic terms
• You don’t rank for brand terms
Amnesia Razorfish | SEO Meetups 2013
10. The Impact on Brand
Amnesia Razorfish | SEO Meetups 2013
http://martinmacdonald.net/interflora-seo-penalty/
11. The Organic Impact?
Amnesia Razorfish | SEO Meetups 2013
http://suite.searchmetrics.com/en/essentials?url=interflora.co.uk
12. Discussion about Link Removals
http://martinmacdonald.net/interflora-seo-penalty/Amnesia Razorfish | SEO Meetups 2013
13. How Long Does it Last?
Amnesia Razorfish | SEO Meetups 2013
• JC Penny got 90 days
• Google Chrome got 60 days
• Interflora.co.uk got 11 days