Appointment Reminders, Patient Marketing, HIPAA and You
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Webinar presentation with PatientPrompt. See the livetweeting that accompanied the presentation here: http://j.mp/1ISWo8U
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Appointment Reminders, Patient Marketing, HIPAA and You
- 1. Appointment Reminders, Marketing, HIPAA and You David Harlow JD MPH THE HARLOW GROUP LLC blog • healthblawg.com twitter • @healthblawg
- 2. Photo: Moyan Brenn via Flickr CC: https://flic.kr/p/baAt6e`
- 3. HIPAA Highlights PHI CE BA Breach Notification •Patients •Government •Press (>500) Enforcement (OCR/AGs) •BA Primary Liability •Downstream responsibility •Audits, Complaint Investigations, Fines TPO BAA NPP Authorization/Consent Security •Administrative •Technical •Physical •>> Risk Assessment Privacy •Minimum Necessary for TPO •Patient Access •Opt-In for Research, Marketing, Fundraising
- 5. It’s not ALL about HIPAA
- 6. State Rules on Data Privacy Including “Sensitive” Health Data
- 7. Lockdown vs. Open Door
- 8. A Formula for Patient-Centric mHealth Apps Quality Tools = Satisfy Patients’ Needs§ + Transparency + Reliable Health Data Management* §Satisfy Patients’ Needs = Useful Functionality + Efficacy *Reliable Health Data Management = Good Privacy Practices + Data Security Adapted from: John “Pharmaguy” Mack’s Pharma Marketing Blog Formula for Patient-Centric Digital Tools
- 9. Clear Expectations => No Surprises
- 10. HIPAA Marketing Rule Photo: Natalie Maynor via Flickr CC https://flic.kr/p/4SrQMu
- 11. Marketing What it isn’t: 1. Refill reminders for drugs or biologics (but only if any payment received is reasonably related to costs) 2. Treatment and health care operations purposes UNLESS Covered Entity receives payment for making communication What it is: - Treatment - Describing a covered service or a provider in a network - Communications about treatment alternatives Communication about a product or service that encourages recipients of the communication to purchase or use the product or service
- 12. Notice of Privacy Practices
- 13. SMS? Email? Patient Choice Photo: nseika via Flickr CC https://flic.kr/p/ewLuku
- 14. The Case of the Appointment Reminders Photo: Flickr CC by Ken Teegardin https://flic.kr/p/9sbboc
- 15. Ask Patients to Opt In Photo: Billie Ward via Flickr CC https://flic.kr/p/aQnVH4
- 16. The Inevitability of Digital Health
- 17. Photo: Moyan Brenn via Flickr CC: https://flic.kr/p/baAt6e`
- 18. for contact info txt dharlow to 50500 or scan the QR code harlowgroup.net healthblawg.com twitter.com/healthblawg david@harlowgroup.net Thank You David Harlow JD MPH THE HARLOW GROUP LLC