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Give People What They Want Authentic Interaction Compliant Communication

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David Harlow
David Harlow

Keynote Address at Mayo Clinic Social Media Network Annual Conference 2017 - David Harlow

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Give the People What They Want: Authentic Interaction and Compliant Communication David Harlow JD MPH THE HARLOW GROUP LLC blog • healthblawg.com twitter • @healthblawg Mayo Clinic Social Media Network Scottsdale December 2017
We are challenged by shifting sands
We can build a high-performing social media infrastructure
Balance
Understand the tools
Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083
Build a Patient-Centric Scaffolding
Why do you rob banks?
The New Town Square
Each patient is unique
Patient Journey
Not too close
Openness < > Privacy
Understand HIPAA and other potential privacy violations
Understand Common Law Liability Duty Breach Causation Harm
Policies Forming Storming Norming Performing
Documented Staff Training and Testing
Review Policies and Procedures
Lockdown vs. Open Door
The Case of Too TMI
Facebook
Twitter
Blog
Photo and Video Sharing
Flickr CC Alexandre Chassignon https://flic.kr/p/5G35P3
FTC Endorsement Disclosure Rules Extend to Social Media
IRS Rules Prohibit Political Endorsements by Tax-Exempt Organizations
Beware: Intellectual Property Rights
Overturns Employer’s Social Media Gag Rule
Wall of Shame
State Privacy Laws
Authentic interaction vs. legal liability
Respect the power of the tools you use
Straight and Narrow
Culture Eats Strategy for Breakfast
for contact info txt dharlow to 50500 or scan the QR code harlowgroup.net healthblawg.com twitter.com/healthblawg david@harlowgroup.net Thank You David Harlow JD MPH THE HARLOW GROUP LLC

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