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Re-Igniting Growth

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David Harkleroad
David Harkleroad

Profitable growth requires developing the necessary marketplace insights; assessing the most promising opportunities; creating a differentiated strategy; aligning the organization to address the selected opportunities; and executing flawlessly.

Business
1 of 1
Re-igniting Growth Insights Domain changes Competitive and market space insights Evolution of customerdefined value Technological trends Channel shifts Assessment Strategy Market needs / problems by targeted segment Prioritize opportunities Critical issues and assumptions Implications to the business Alignment Execution Differentiated value proposition(s) Organizing and aligning for growth Finalize growth agenda Key activities (marketing, sales, HR, operations…) •Skills and capabilities gaps Protecting profits Go-to-market strategy •Required new behaviors •Team dynamics •Internal communications Operational plans & metrics •30-day review •60-day review •90-day review Adjust as required

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Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 

Re-Igniting Growth

  • 1. Re-igniting Growth Insights Domain changes Competitive and market space insights Evolution of customerdefined value Technological trends Channel shifts Assessment Strategy Market needs / problems by targeted segment Prioritize opportunities Critical issues and assumptions Implications to the business Alignment Execution Differentiated value proposition(s) Organizing and aligning for growth Finalize growth agenda Key activities (marketing, sales, HR, operations…) •Skills and capabilities gaps Protecting profits Go-to-market strategy •Required new behaviors •Team dynamics •Internal communications Operational plans & metrics •30-day review •60-day review •90-day review Adjust as required