1.
ETHICS, TRUST &
PEOPLE ANALYTICS
David Green | UNLEASH
London | 20 March 2018
linkedin.com/in/davidrgreen
@david_green_uk
#UNLEASH18

2.
ETHICS IS THE MOST
IMPORTANT PART OF
PEOPLE ANALYTICS
#UNLEASH18#david_green_uk Source: David Green | Don’t Forget the ‘H’ in HR (2018)

3.
ETHICS IS ALSO A MAJOR CHALLENGE FOR PEOPLE ANALYTICS TEAMS
Source: Insight222 People Data Ethics & Privacy Research, November 2017
of people analytics projects
are jeopardised by ethics
and privacy concerns
81%
19%
Often or
sometimes
Rarely
or never
Q: To what extent do privacy and/or ethical concerns hinder
or delay people analytics projects?
81%
#UNLEASH18#david_green_uk

4.
Sources: (L to R) – Jacob Morgan | TrustSphere | Humanyze
#UNLEASH18#david_green_uk
WHAT WE ANALYSE & HOW WE DO IT IS EVOLVING
FROM TO

5.
Source: GeekWire
#UNLEASH18
“The speculation about this patent is
misguided. Every day at companies around
the world, employees use handheld scanners
to check inventory and fulfil orders. This idea,
if implemented in the future, would improve
the process for our fulfilment associates. By
moving equipment to associates’ wrists, we
could free up their hands from scanners and
their eyes from computer screens”
#david_green_uk

6.
TECHNOLOGY OUTPACES LEGISLATION & DESIRE
Source: Deloitte University Press – 2017 Global Human Capital Trends Report
#david_green_uk #UNLEASH18

7.
7
84%Believe HR urgently needs guidance on the
fair use and privacy of new and emerging
data sources in workforce analytics
Source: UNLEASH IBM Smarter Workforce Institute HR Practitioner survey 2017

8.
• IBM Smarter Workforce Institute study
• 20,000 workers
• 44 countries
• Preferences regarding how data
dilemmas are resolved in HR analytics
http://ibm.biz/EthicalHRAnalytics
WHAT SHOULD HR DO IN SITUATIONS NOT COVERED BY LEGISLATION?
#UNLEASH18#david_green_uk Source: IBM Smarter Workforce Institute – The Grey Area: Ethical Dilemmas in HR Analytics (2018)

9.
ABSOLUTISTS SITUATIONALISTS SUBJECTIVISTS EXCEPTIONALISTS
Source: IBM Smarter Workforce Institute – The Grey Area: Ethical Dilemmas in HR Analytics (2018)
FOUR DISTINCT TYPES OF ETHICAL OUTLOOK
#david_green_uk #UNLEASH18

10.
IN THE GREY AREAS – CONTEXT & CULTURE MATTER MOST
Source: IBM Smarter Workforce Institute – The Grey Area: Ethical Dilemmas in HR Analytics (2018)
#david_green_uk #UNLEASH18

11.
Source: David Green | Don’t Forget the ‘H’ in HR (2018)
1
BE PREPARED
2
BE OPEN
3
BE AGILE
4
BE ETHICAL
ETHICS & PEOPLE ANALYTICS: SOME RECOMMENDATIONS
#david_green_uk #UNLEASH18

12.
1. BE PREPARED
PARTNER WITH LEGAL & IT
ESTABLISH A GOVERNANCE COUNCIL
PUBLISH A CODE OF PRACTICE
GET READY FOR GDPR
#UNLEASH18#david_green_uk
HAVE AN EXPERT ON YOUR TEAM
Source: David Green | Don’t Forget the ‘H’ in HR (2018)

13.
“We do not start any project without
approval from legal and compliance.
Furthermore we show legal our results
before going to our business”
PATRICK COOLEN
#UNLEASH18#david_green_uk Source: https://www.linkedin.com/pulse/10-golden-rules-hr-analytics-crowd-version-patrick-coolen/

14.
“It doesn’t hurt to have someone on the
(people analytics) team with expertise in
privacy – because employee data privacy
is extremely important”
DAWN KLINGHOFFER
Source: https://www.linkedin.com/pulse/people-analytics-interviews-3-dawn-klinghoffer-microsoft-green/
#UNLEASH18#david_green_uk

15.
2. BE OPEN
BE CLEAR ON THE WHY
ALLOW EMPLOYEES TO OPT IN OR OPT OUT
PERSONALISE & EMPOWER
PROMOTE TRANSPARENCY & TRUST
#UNLEASH18#david_green_uk Source: David Green | Don’t Forget the ‘H’ in HR (2018)

16.
#UNLEASH18#david_green_uk Source: IBM Smarter Workforce Institute – The Grey Area: Ethical Dilemmas in HR Analytics (2018)
EXAMPLE: HOW IBM NAVIGATES INTERNATIONAL PRIVACY LEGISLATION

17.
3. BE AGILE
DON’T BE AFRAID TO BE BRAVE
DO PILOTS: TEST, VALIDATE, ITERATE
COMMUNICATE SUCCESS = CREATE MOMENTUM
LOOK OUTSIDE YOUR ORGANISATION
#UNLEASH18#david_green_uk Source: David Green | Don’t Forget the ‘H’ in HR (2018)

18.
18
CASE STUDY
AGILE & EMPLOYEE LED
Source: Ian Bailie / Cisco

19.
Preparation Co-Design Finalise
Nov Dec Jan Feb Mar Apr May June
1. Conduct Survey
on Ethics & Data
Provacy
2. Design Thinking
Meetings (NYC, SF)
4. Virtual
Kick-Off
Sprint
3. Design
Thinking
Meeting
(London)
7. Detailed
Ethics Charter
Co-Design
(Amsterdam)
9. Go Live
8. Agile
Prototyping
(Virtual Sprint)
5. Detailed
Ethics Charter
Co-Design (SF)
6. Agile
Prototyping
(Virtual)
HOW MIGHT HR BUILD TRUST THAT PEOPLE ANALYTICS WORK WILL BENEFIT AND NOT
HARM OUR EMPLOYEES, AND STILL ENSURE BUSINESS VALUE AND IMPACT?
#david_green_uk #UNLEASH18Source: Insight222_Ethics Charter

20.
4. BE ETHICAL
HELP EMPLOYEES UNDERSTAND THEIR DIGITAL FOOTPRINT
CAN ≠ SHOULD
DON’T FORGET THE ‘H’ IN HR…
#UNLEASH18#david_green_uk Source: David Green | Don’t Forget the ‘H’ in HR (2018)

21.
IF YOU CAN’T
ARTICULATE THE
BENEFIT TO
EMPLOYEES…
DON’T DO IT
Source: David Green | Don’t Forget the ‘H’ in HR (2018) | Image: Shutterstock #UNLEASH18#david_green_uk

22.
https://www.linkedin.com/in/davidrgreen/detail/recent-activity/posts/
#UNLEASH18#david_green_uk
READ THE BLOG, DOWNLOAD TODAY’S SLIDES
Source: David Green | Don’t Forget the ‘H’ in HR (2018)

23.
THANK YOU
Enjoy the rest of the show!
linkedin.com/in/davidrgreen
@david_green_uk
#UNLEASH18green.dr@gmail.com