Learn how Veronica and the Volcano used the power of audio to reach thousands of new readers for free.

1. Case Study: A Modern Twist on
Giveaways
Learn how Veronica and the
Volcano used the power of audio to
reach thousands of new readers for
free.
By David Cook, Founder Readercoin

2. "A CHOICE PICK FOR
PERSONAL AND PUBLIC
LIBRARY CHILDREN'S
COLLECTIONS." - MIDWEST
BOOK REVIEW
Veronica and the Volcano
For Girls in Grades 3-5, 320
pages, 50+ illustrations
The Author:
- Debut novel based on story
he’d tell daughters on ride to
school
- Self-published: Createspace
for black and white and
Ingramspark for color
- Apple iBooks

3. Author Spent $5,000 on Goodreads
• Gave away physical copies and Kindle copies
• 10% of giveaway copied led to Amazon reviews
• 2% of Kindle copies led to Amazon reviews
• If it worked, Amazon would share the progression
with you.
• They KNOW it doesn’t work.

4. Assume:
A 320 page book that takes 5 hours to read
Reading Time:
100 Books * 10% Completion Rate * 5 Hours Reading Time = 50 hours
Cost of Books:
($5 Physical Copy + $5 Shipping/Handling) * 100 Books + $120 = $1,120
Cost Per Hour:
$1,120 / 50 hours = $22 per Hour
$22 per reading hour
$110 per completed book
Physical Goodreads Giveaways:
An Exercise in Throwing Your $$$ Away

5. Assume:
A 320 page e-book that takes 5 hours to read
Reading Time:
100 Books * 2% Completion Rate * 5 Hours Reading Time = 10 hours
Cost of Books:
Standard: $1.20 * 100 e-Books = $120
Premium: $6.00 * 100 e-Books = $600
Cost Per Hour:
$120 / 10 hours = $1.20 per Hour
$600 / 10 hours = $6 per hour
$1.20 - $6 per reading hour
$5 - $30 per completed book
Kindle Goodreads Giveaways:
A Virtual Exercise in Throwing Your $$$ Away

6. Geoff used Readercoin
to generate and track
significant daily reading
and listening time
Readercoin makes it
easy to keep track of
daily reading …
Enter Readercoin

7. Keep Track of Total Reading Too

8. Readercoin drove Geoff 3,500 hours of total
reading/listening time in a couple of months
…
The same program on
Goodreads would cost $3,840
to $70,400

9. So ...How much did did it
cost on Readercoin?
$0
In fact,
Readercoin PAID
Geoff
$50

10. How Do You Earn Readercoin?
• Authors earn 6 Readercoin per
1 hour anyone spends reading
or listening to their work
• Readercoin can be exchanged
for cash through Paypal, prizes,
or donated to one of the many
charities we support

11. What’s More … Do You Notice Anything About
Listening Time vs. Reading Time?

12. Consumers DEMAND Audio
• Audiobooks are up about
20% year over year across
publishing in 2017,
according to the
Association of American
Publishers' data reports
from 1,200 publishers.
• In the same time period,
print books rose just 1.5%,
and e-books dropped by
5.4%.

13. And Audiobooks will only get more
popular!
– Eighteen percent of
Americans own
smart speakers in
2018, up from 7% in
2017 (2018 Edison
Research)
– Guess what another
Alexa-fueled
holiday season will
do?

14. But making an Audiobook has
traditionally been difficult and
expensive
• An average novel is about 10 hours of
narration (roughly 90,000 words) and is likely
to cost $200 or more per finished hour, or
$2,000
• Strict audiobook requirements mean you can’t
upload your DIY version to Audible
• PLUS … no one on Audible will ever find your
book

15. Readercoin Makes Audiobook Creation
FREE

16. But Don’t Listeners Demand Perfection
in Audiobook Quality?
• NO.
• Readers prefer, and are more forgiving of,
audio made by the book’s own author!
• Quality requirements through ACX all but
force the author to use professional services
• No control over pricing and high production
cost means authors lose money on
audiobooks

17. Readercoin Solves Discovery:
With Readercoin’s Bonus Books, you will never have
more readers as quickly for free!

18. And We Grow Your Community
• Push notifications
• Likes
• Comments
• Leaderboards

19. What We DID For Veronica and the
Volcano We Can DO for YOU!
• We paid Geoff to discover 1,000+ new readers
• We quantified 3,500+ hours of reading time
and growing
• We made it easy and FREE for Geoff to create
an audiobook
• We enabled Geoff to engage his community of
readers

20. So give it a try! Download the app
today.
Readercoin is better than free
promotion. It’s promotion that PAYS!