Market Opportunity Sizing helps determine if your startup can scale to a growing business. These are sample slides for a presentation for SXSW.

1. Market Opportunity Sizing

2. Total
Addressable
Market
Served
Available
Market
Target Market
/ Share of
Market
Investors
Investors – You –
Marketing
Investors – You
Marketing – Team

3. Facebook Sniff Test
Audience Monthly Reach Monthly Fee Monthly Rev. Months Total
Parents 900,000 $10 $9,000,000 12 $108,000,000
Moms 600000 $10 $6,000,000 12 $72,000,000
Social Moms 450000 $10 $4,500,000 12 $54,000,000
Kids & Finance 250000 $10 $2,500,000 12 $30,000,000
Allowance 150000 $10 $1,500,000 12 $18,000,000
Religion 60000 $10 $600,000 12 $7,200,000
LGBT 4500 $10 $45,000 12 $540,000
SAM
TM

4. High Income
15M
Households
Smartphone
10M
Households
Allowance
6.1M @
$65/mo
$4.7B
Market
Census
Gartner
Harris Interactive
AICPA Survey
Website analysis
Mothers with
Children Under 18

5. Of 25 million American kids, 15
million get allowance:
Kids 7-9 get $4.10 weekly
Kids 10-12 get $8.70 weekly
15 million kids will get
$5 billion
as allowance in 2014
@savingssquir
Source:
http://childstats.gov/americaschildren/tables/
retrieved on April 14, 2014
Source: Harris Interactive (January 15, 2014). What's
the Going Rate for Allowances These Days?: Harris
Poll "Allowance Index" looks at American
perceptions on allowances [Press release]. Retrieved
from
http://www.harrisinteractive.com/NewsRoom/Harris
Polls/tabid/447/mid/1508/articleId/1364/ctl/ReadC
ustom%20Default/Default.aspx
This number was calculated by multiplying $4.1 or
$8.7 times 2.47million for each cohort year in our
target age group (94.87 million weekly dollars), then,
multiplying the total weekly amount by 52 ($4.93
billion).

7. Ideal Customer
Early Stage
Business Model
InterviewSurvey
Prototype
Hypothesis
Investors
Early Stage
Pre-growth
Didn’t Grow
Pivot

8. Market Opportunity Sizing