2. Three Major Digital Marketing Trends
⬢ Regarding digital marketing trends, marketers need to address the following challenges.
⬢ Measuring ROI: technology is needed to measure and determine ROI across online and offline
⬢ Primary data adoption: although companies like Google have delayed the removal of primary
cookies, companies must start using primary data (data attributed to users).
⬢ Creating a marketing technology stack: in addition to a greater focus on primary data and ROI,
marketers need to create a marketing technology stack (or technologies like
MarketingCloudFX) capable of measuring ROI, leveraging artificial intelligence, and automating
3. Digital Trends In Marketing
Marketing automation is an excellent tool for monitoring, tracking, and
measuring the effectiveness of digital marketing. With a powerful marketing
automation tool, you can demonstrate the financial impact to decision-
makers at all levels.
Find out how to make the most of marketing automation with these
marketing automation trends:
4. Customer Data Platform
⬢ CDP platforms provide a hub for key customer data, which is important when moving from
external to internal data. CDP platforms enable companies to aggregate and synchronize
sales, marketing, and service data, creating personalized omnichannel experiences and
boosting company revenues.
5. Channel Tracking And Optimization
⬢ With marketing automation software, you can start mapping and optimizing these journeys, for
example. Internet users are searching for information faster than ever. That's why Google has
developed an important ranking factor encouraging online dynamism. By making your site faster
than your competitors, you can dominate this ranking factor and generate more traffic and
revenue.SERP Racer lets you compare your site to those of your competitors. Enter the keywords for
which your company is ranked and see how your pages compare with those of other sites.
6. ⬢ Another marketing trend to consider in 2023 is optimizing your Google Business
Profile (GBP). Search engines pull information from GBP listings to show up in
local search results, so keeping your profile up to date is important.
⬢ Use Google publications to increase your presence in local search results this
year. This GBP feature allows you to share articles that appear when your site
appears in search results.
Update Your Google Business
7. ⬢ With the launch of Google and Pinterest Lens, visual search has become an
exciting trend in corporate online marketing. Visual search is familiar, but
technological advances have improved usability and accuracy.
⬢ With Google Lens and Pinterest Lens, people can now use their smartphones to
take photos of objects such as shoes or furniture and find out what the item is and
where they can buy it.