This presentation was given to the Kennebec Valley Human Resources Association and covers tips and tactics for using social media to find and hire the best applicants.
Resources mentioned:
HootSuite
FollowerWonk
Twitter
Facebook
2. About Burgess Advertising and
Marketing
•
Founded in 1986
•
Full-Service
•
Industries of focus:
•
Insurance/Financial
•
Technology/Industrial
•
Higher Education
•
Healthcare
9. Twitter Search
• Search.Twitter.com
• Free
• Use quotations
around the exact
phrase you are
looking to search
for. i.e. “Looking
for a job in Maine.”
16. The average Facebook
user...
spends 351 minutes a month on Facebook
“likes” 40 different business pages
uses Facebook at work - 30%
has 634 social ties in their social network
18. Facebook Post Stats
• Photo posts get 39%
more interaction
• Shorter posts get
23% more
interaction
• Engagement rates
on Thursday and
Friday are 18%
higher
29. Measure what
matters to you You
Applications?
Interactions?
Email Subscribers?
New Likes
New Followers
ReTweets
Pins
Views
30. Favorite Mobile Tools for
Social Media
• HootSuite - App
• TweetDeck
• Facebook Pages
• LinkedIn App
• bit.ly App
31. Likeable Media
• Social Media
Marketing Agency
out of NYC.
• Uses Snapchat as an
option to apply.
"Because of the space we're in, Snapchat can be a great way to show your creativity and do something
that's a little bit different."
From BusinessInsider.com