Tips from the Top Chefs: Proven Recipes for Successful Web Experience Factory Design a business and technical session at 2012 IBM Exceptional Web Experience Conference - Americas

1. IBM Exceptional Web Experience Conference 2012 - Americas May 21 – 24, 2012 Austin, Texas TECH-D27 Tips from the Top Chefs: Proven Recipes for Successful Web Experience Factory Design Dave Jacob, Project Manager, Davalen Michael “Spoon” Witherspoon, Lead Architect – Web Experience Factory, Davalen Tuesday, May 22, 2012 ©2012 IBM Corporation

2. Session Overview Tips from the Top Chefs: Proven Recipes for Successful Web Experience Factory Design (TECH-D27) It takes more than a great kitchen and quality ingredients to produce great- looking, delicious food. A winning recipe is a large advantage as is a little advice from a top chef. In this session, Web Experience Factory (WEF) Chefs Dave Jacob and Michael "Spoon" Witherspoon share the recipe used by Davalen to successfully deliver on large WEF development efforts. The secret ingredients include large quantities of leadership, creating a center of excellence for enforcing architectural standards, educating all team members on the tools, and a WEF-optimized coding infrastructure. Each of these ingredients will be explained in detail with real-world examples of clients that made this work to perfection. Forget what you already know about WEF planning, scheduling, UI mockups, functional prototypes, and development dependencies and come to learn the strategies and tactics for delivering an exceptional user experience, on time and under budget. © 2012 IBM Corporation 2 Exceptional Web Experience Conference 2012 - Americas

7. Get Organized: Business and Technical team MUST work together  Break business problem into small, measurable pieces  Jointly develop project, testing, development and review plans © 2012 IBM Corporation 7 Exceptional Web Experience Conference 2012 - Americas

8. Get Organized: Business and Technical team MUST work together  Break business problem into small, measurable pieces  Jointly develop project, testing, development and review plans  Resist the temptation to build the perfect business solution without technical team involvement and throw it over the fence to be developed as is. © 2012 IBM Corporation 8 Exceptional Web Experience Conference 2012 - Americas

9. Get Organized: Business and Technical team MUST work together  Break business problem into small, measurable pieces  Jointly develop project, testing, development and review plans  Resist the temptation to build the perfect business solution without technical team involvement and throw it over the fence to be developed as is.  Include customer and technical staff in look and feel as well as design © 2012 IBM Corporation 9 Exceptional Web Experience Conference 2012 - Americas

10. Get Organized: Business and Technical team MUST work together  Break business problem into small, measurable pieces  Jointly develop project, testing, development and review plans  Resist the temptation to build the perfect business solution without technical team involvement and throw it over the fence to be developed as is.  Include customer and technical staff in look and feel as well as design  Manage remote, off-shore and local components of the team © 2012 IBM Corporation 10 Exceptional Web Experience Conference 2012 - Americas

11. Get Organized: Business and Technical team MUST work together  Break business problem into small, measurable pieces  Jointly develop project, testing, development and review plans  Resist the temptation to build the perfect business solution without technical team involvement and throw it over the fence to be developed as is.  Include customer and technical staff in look and feel as well as design  Manage remote, off-shore and local components of the team  Measure twice, cut once © 2012 IBM Corporation 11 Exceptional Web Experience Conference 2012 - Americas

12. Get Organized: Business and Technical team MUST work together  Break business problem into small, measurable pieces  Jointly develop project, testing, development and review plans  Resist the temptation to build the perfect business solution without technical team involvement and throw it over the fence to be developed as is.  Include customer and technical staff in look and feel as well as design  Manage remote, off-shore and local components of the team  Measure twice, cut once  There are technical aspects to every business decision and business aspects to every technical decision © 2012 IBM Corporation 12 Exceptional Web Experience Conference 2012 - Americas

15. Plan and Execute: Learn and Apply Effective Planning Strategies  Make plan and stick to it - manageable, measurable pieces © 2012 IBM Corporation 15 Exceptional Web Experience Conference 2012 - Americas

16. Plan and Execute: Learn and Apply Effective Planning Strategies  Make plan and stick to it - manageable, measurable pieces  No artificial go live dates before planning  Look and feel - choices for various selection  Test data  Test plan  Documentation  Change request process  Performance testing © 2012 IBM Corporation 16 Exceptional Web Experience Conference 2012 - Americas

17. Plan and Execute: Learn and Apply Effective Planning Strategies  Make plan and stick to it - manageable, measurable pieces  No artificial go live dates before planning  Look and feel - choices for various selection  Test data  Test plan  Documentation  Change request process  Performance testing  New tools make it easy to prototype, review and refine constantly © 2012 IBM Corporation 17 Exceptional Web Experience Conference 2012 - Americas

18. Plan and Execute: Learn and Apply Effective Planning Strategies  Make plan and stick to it - manageable, measurable pieces  No artificial go live dates before planning  Look and feel - choices for various selection  Test data  Test plan  Documentation  Change request process  Performance testing  New tools make it easy to prototype, review and refine constantly  Minimize unknowns through proof of concept, experimentation, and prototyping © 2012 IBM Corporation 18 Exceptional Web Experience Conference 2012 - Americas

19. Plan and Execute: Learn and Apply Effective Planning Strategies  Make plan you can stick to and stick to it - manageable, measurable pieces  No artificial go live dates before planning  Look and feel - choices for various selection  Test data, test plan  Documentation  Change request process  Performance testing  New tools make it easy to prototype, review and refine constantly  Minimize unknowns through proof of concept, experimentation, and prototyping  Wait until the planning is finished before executing the plan © 2012 IBM Corporation 19 Exceptional Web Experience Conference 2012 - Americas

22. Understand the technology of Experience Factory  It's modeling not programming so the development process is very different than a RAD project.  Better decisions can be made when the technology is better understood © 2012 IBM Corporation 22 Exceptional Web Experience Conference 2012 - Americas

24. Get the WEF Tech Lead involved from the very first meeting  Design and architecture decisions from database to style sheet all impact the Experience Factory work.  UI requirements should be vetted against best practices in programming tools to be used © 2012 IBM Corporation 24 Exceptional Web Experience Conference 2012 - Americas

26. Leverage Experience Factory for UI and functional prototyping  SURPRISE: We’ve found WEF to be better than using DreamWeaver, iRise, and HTML prototypes because it’s the best for providing a functioning prototype instead of a set of HTML files that cannot be used in the portlets.  Functional prototypes ensure success from beginning to end. © 2012 IBM Corporation 26 Exceptional Web Experience Conference 2012 - Americas

28. Build applications iteratively  Rough out all portlets on first pass  Get core functionality working before 'look and feel'  The end result of each pass can be a version of the entire application © 2012 IBM Corporation 28 Exceptional Web Experience Conference 2012 - Americas

30. Contact Information: Expo Booth #100 - Davalen Dave Jacob djacob@davalen.com (800)827-8451 ext 104 Michael “Spoon” Witherspoon spoon@davalen.com (800)827-8451 ext 112 © 2012 IBM Corporation 30 Exceptional Web Experience Conference 2012 - Americas

31. For More Information IBM Customer Experience Suite, WebSphere Portal and Web Content Manager Software and Solutions http://www-01.ibm.com/software/info/customerexperience/ http://www-3.ibm.com/software/genservers/portal/ WebSphere Portal and IBM Web Content Manager Information Center http://www.ibm.com/developerworks/websphere/zones/portal/proddoc.html IBM Web Experience Fast Track Offerings http://www-01.ibm.com/software/genservers/portal/fasttrack/ WebSphere Portal Business Solutions Catalog https://greenhouse.lotus.com/catalog/home_full.xsp?fProduct=WebSphere %20Portape your text here © 2012 IBM Corporation 31 Exceptional Web Experience Conference 2012 - Americas

32. © IBM Corporation 2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. UNIX is a registered trademark of The Open Group in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. © 2012 IBM Corporation . 32 Exceptional Web Experience Conference 2012 - Americas

33. IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. . © 2012 IBM Corporation 33 Exceptional Web Experience Conference 2012 - Americas

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