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Market basket analytics

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Market basket analytics

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How to know your customer without loyalty programs? Market basket analytics helps retailers to find out what is in shopping lists of their clients.

How to know your customer without loyalty programs? Market basket analytics helps retailers to find out what is in shopping lists of their clients.

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Market basket analytics

  1. 1. Analytics service for receipt data Datawiz Inc.
  2. 2. Every retailer wants to draw the traffic to the store by proposing a wide range of products and categories that most of consumer typically put on their shopping list.
  3. 3. But how we can understand, what products are in this shopping list?
  4. 4. Loyalty program? • Shows who, what, when and how often buy • Defines client value • Provides targeted communication
  5. 5. If we have no loyalty program? Could we find another way to learn our clients?
  6. 6. Market Basket Analysis!
  7. 7. What products are in clients basket Friday evening? Monday morning?30 grn. cost? With beer and chips?
  8. 8. Applying
  9. 9. Two different baskets in evening: Smoker 1: Cigarettes+Lighter ~ 30 grn. Smoker 2: Cigarettes+Milk+Bread+Confectionary = 120+ grn. For transformation of Smoker 1 to Smoker 2 marketers used strategy: «Discount coupon 3% for the purchase more than 100 grn.» Result: 20% of Smokers 1used discount coupon. Case about smokers
  10. 10. Case about business lunch Typical basket at lunch: Yogurt+Bakery = 30 grn. At lunch time put together Yogurts & Bakery. Result: Number of receipts with this pair of products doubled.
  11. 11. You opportunities with МВА
  12. 12. Define products bought with gumboots.
  13. 13. Understand customer behavior at different hours and days of week.
  14. 14. Find out what products are in baskets of different cost.
  15. 15. Increase the number of items in basket by improving product placement, additional proposals and cross sales.
  16. 16. Benefits • Understand customer needs • Range most suitable for clients • Product placement optimization • Demanded offers formation • Target marketing activity • Increase of articles number in the basket All for customer!
  17. 17. Bonus: analytics and reports
  18. 18. Today we are working with: • Kolos • Roma • Norma • Taistra • Artichoke
  19. 19. Integration
  20. 20. Datawiz Inc. http://datawiz.io/ru/ Tel.: +38 (050)337-73-53 E-mail: hello@datawiz.io

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