Is sponsorship the same as leading? It is a proven fact that strong sponsorship is crucial for the success of any transformation in an organization, and EIM and DG is no different. 21st century business demand are urging organizations in a different direction, and moving EIM and DG away from just being sponsored to being led by the business. The CDO is one of many examples.
During this webinar John and Kelle will cover the trend of making EIM and DG intrinsic to business models, and cover the steps that need to occur to move from a sponsorship model to a leadership model for DG and EIM. Sign up to find out how to reinforce the sustainability of your EIM or DG program.
This webinar will cover:
•The difference between business sponsored and business led
•A series of activities to pivot from a sponsorship to leadership model
•An example scenario of moving from sponsored to led