This document discusses the importance of data observability for improving data quality. It begins with an introduction to data observability and how it works by continuously monitoring data to detect anomalies and issues. This is unlike traditional reactive approaches. Examples are then provided of how unexpected data values or volumes could negatively impact downstream processes but be resolved quicker with data observability alerts. The document emphasizes that data observability allows issues to be identified and addressed before they become costly problems. It promotes data observability as a way to proactively improve data integrity and ensure accurate, consistent data for confident decision making.