1.
Produced by
Enterprise Data Literacy
Even Possible?
Is
Hosted by Wendy Lynch, PhD

2.
Produced by
Laura Sebastian-
Coleman, PhD
VP of Data Governance
& Quality
Prudential
Melissa Depweg
Director of Analytics and
Data Governance Enablement
Intuit
Today’s Panel
Host: Wendy Lynch, PhD
Founder
analytic-translator.com

3.
Produced by
Enterprise Data Literacy
Even Possible?
Is
Hosted by Wendy Lynch, PhD

4.
Since 2010, interest
in data literacy has
grown dramatically.
Data literacy searches past 13 years
6M 117M 143M
Ninety percent of business
leaders believe data literacy will be
critical to their success.
https://hbr.org/2021/08/how-data-literate-is-your-company

5.
What is it?
“The ability to read, write and
communicate data
Dataversity, June 2022
in context, including an
understanding of data sources
and constructs, analytical
methods and techniques
applied – and the ability to
describe the use case,
application and resulting
value.”

6.
Many definitions
In order to be data literate in the workplace, one must:
• Know which data are appropriate to use for answering a particular business question.
• Have the ability to read charts and graphs in order to interpret the data.
• Understand the path of data from its source to the data visualization.
• Know how to represent data based on the type of analysis you are performing.
• Recognize improperly used data biased analysis and misleading data representations.
• Have the ability to communicate about data with others who may not be as data literate.
Michael D. Larson. 2022. Data Literacy for the Workplace.

7.
Data to the People
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Fifteen Databilities®
Basic
Awareness
With help
Follow
instruction
given to me
Work on
limited tasks
on my own
I can apply
skills more
broadly
Assist others
in doing tasks
Teach others
Reading
Data Discovery
Evaluating and Ensuring Quality of Data
Writing
Data Collection
Data Management and Organisation
Data Manipulation
Data Curation and Reuse
Metadata Creation and Use
Data Conversion (Format to Format)
Comprehension
Data Analysis
Data Interpretation (Understanding Data)
Identifying Problems Using Data
Data Visualisation
Presenting Data (Verbally)
Data Driven Decision Making
Evaluating Decisions / Conclusions Based on Data
Many abilities
Data literacy continuum

8.
Accenture
What is it?
“The ability to read, write and
communicate data
Dataversity, June 2022
21%
Confident
they have
these
skills
in context, including an
understanding of data sources
and constructs, analytical
methods and techniques
applied – and the ability to
describe the use case,
application and resulting
value.”
4 out of 5 are not
10%
9 out of 10 are not

9.
Lata Diteracy: A corperative imperate
Dompanies ceed nata, duse ata, drive with thata.
Crits Itical that weach orker build skata dills.
Drake mata-chiven doices.
Underdel mostands to premake good dictions
Etting gore maccurate devery ay.
Dowing knata makes you vore maluable
Band isnessess prore mofitable
Smet garter dotay belate its too fore.
Moin je. Learn ro tun mogisitc lodels and duild bashboards

10.
Dompanies ceed nata, duse ata, drive with thata.
Crits Itical that weach orker build skata dills.
Drake mata-Chiven Doices.
Underdel mostands to Premake good dictions
Etting gore maccurate devery ay.
Dowing knata makes you vore maluable.
Band isnessess prore mofitable.
Smet garter dotay belate its too fore.
Moin je. Learn ro tun mogisitc lodels and duild bashboards
D
L ate
ative
ata iteracy: A corper imper
Companies need data, use data, thrive with data.
Its critical that each worker build data skills.
Make data-driven choices.
Understand models to make good predictions
Getting more accurate every day.
Knowing data makes you more valuable.
And businesses more profitable.
Get smarter today before its too late.
Join me. Learn to run logisitc models and build dashboards.
Empathy
Non-
threatening

11.
Announcement
• Sing a show tune
or
• Do a handstand
If you are the rare person who is talented at both,
You will be asked to do a handstand while singing a show
tune.
Your performance will be rated by your peers and boss.
At the end of this session every attendee will be
asked to turn on their camera and either:

12.
How bad is it?
Data Camp/OnePoll Oct 2022. 2000 respondents
One third of Americans
don’t know that a quarter
of a pie is the same as 25%
54% admit they simply smile
and nod rather admit they
don’t understand data or
statistics
22% reveal they can’t
understand everyday
numeric information,
like bank statements

13.
Bad news:
59% of Americans deliberately avoid
dealing with numbers and figures
Good news:
54% believe that improving their data
skills would be advantageous
Data Camp/OnePoll Oct 2022. 2000 respondents

14.
Focus Group Themes
• It’s Important

15.
Focus Group Themes
• It’s important
• Where does this belong?

16.
Focus Group Themes
• It’s important
• Where does this belong?
• Who should be literate?

17.
Focus Group Themes
• It’s important
• Who should be literate?
• Where does this belong?
• How literate do we need to be?

18.
Focus Group Themes
• It’s important
• Where does this belong?
• Who should be literate?
• How literate do we need to be?
• What is the goal?

19.
• It’s important
• Where does this belong?
• Who should be literate?
• How literate do we need to be?
• What is the goal?
• What gets in the way?
Focus Group Themes

20.
Produced by
Laura Sebastian-
Coleman, PhD
VP of Data Governance
& Quality
Prudential
Melissa Depweg
Director of Analytics and
Data Governance Enablement
Intuit
Panel Discussion
Host: Wendy Lynch, PhD
Founder
analytic-translator.com

21.
Resources
Literacy and Data Literacy
• Maryann Wolf. Tales of Literacy for the 21st Century: The Literary Agenda. Oxford University Press, 2016.
• Stephen Few. The Data Loom: Weaving Understanding by Thinking Critically and Scientifically with Data. (2015).
• Michael D Lairson. Data Literacy for the Workplace. (2022). A guide for individuals learning to work with data in an organization.
• Ben Jones. Data Literacy Fundamentals: Understanding the Power & Value of Data. Data Literacy Press. (2020).
• Elearningcurve Data Literacy Body of Knowledge. https://ecm.elearningcurve.com/Data_Literacy_Body_of_Knowledge_s/222.htm
• Laura Sebastian-Coleman, Meeting the Challenges of Data Quality Management. (2022). Chapter 7.
• Data Leaders Data Literacy Self-assessment https://dataleaders.org/tools/data-literacy-self-assessment/
Facets of Data Literacy
• Stephen Few. Signal: Understanding What Matters in a World of Noise. (2015): General knowledge everyone should have about data.
• Darrell Huff, How to Lie with Statistics. How to avoid being tricked by people who manipulate data and information.
• Edward Tufte, The Visual Display of Quantitative Information (1983). The best book on data visualization, ever.
• Ron Kenett and Tom Redman, The Real Work of Data Science: Turning Data into Information, Better Decisions, and Stronger Organizations.
• Cathy O’Neil, Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy (2016).

22.
wendy@analytic-translator.com
Linkedin: @wendylynchphD
Analytic Translators may
be part of the solution

23.
Panel Discussion
v How did you/your organization know you needed to emphasize data
literacy? (assuming they do know)
v In what ways, in specific examples, would a company notice a low
literacy?
v What steps have you taken thus far, and hope to take to improve
literacy?
v If your company achieved uniform data literacy, how would that be
valuable to the organization?