Data architecture is foundational to an information-based operational environment. It is your data architecture that organizes your data assets so they can be leveraged in your business strategy to create real business value. Even though this is important, not all data architectures are used effectively. This webinar describes the use of data architecture as a basic analysis method. Various uses of data architecture to inform, clarify, understand, and resolve aspects of a variety of business problems will be demonstrated. As opposed to showing how to architect data, your presenter Dr. Peter Aiken will show how to use data architecting to solve business problems. The goal is for you to be able to envision a number of uses for data architectures that will raise the perceived utility of this analysis method in the eyes of the business. Takeaways: Understanding how to contribute to organizational challenges beyond traditional data architecting How to utilize data architectures in support of business strategy Understanding foundational data architecture concepts based on the DAMA DMBOK Data architecture guiding principles & best practices