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Building Effective Data Visualizations

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To gain insights from Business Intelligence, you need to easily see and understand what the data tells you by using data visualizations. While these charts and graphs can be eye candy, without proper context they are nothing more than pretty pictures. Data analysts and business analysts may use a variety of techniques to create the reports that they must generate for the business, and can benefit from a database tool that helps to simplify the task and accelerate the process. Join IDERA's Stan Geiger as he explains how to convey the meaning of data effectively and quickly create useful data visualizations for various audiences within your organization.

Veröffentlicht in: Daten & Analysen
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Building Effective Data Visualizations

  1. 1. COPYRIGHT ©2018 IDERA, INC. ALL RIGHTS RESERVED. Building Effective Data Visualizations Stan Geiger
  2. 2. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Stan Geiger • Director of Product Management, Idera Inc. • 25 years experience • Developer • DBA • Data Architect • Business Intelligence Architect • Speaker at technical events
  3. 3. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED “Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions.”
  4. 4. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED What is Business Intelligence? • Provides historical, current and predictive views of business operations. • Help identify, develop and create new strategic business opportunities. • Provide businesses with a competitive market advantage and long-term stability. • Combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data)
  5. 5. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED What is Business Analytics? • Business Analytics uses statistical and quantitative tools for explanatory and predictive modelling. • Business Analytics is the subset of BI focusing on statistics, prediction, and optimization, rather than the reporting functionality
  6. 6. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED BI vs Analytics
  7. 7. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Applying Business Intelligence • Performance metrics and benchmarking • Analytics quantify processes for a business to arrive at optimal decisions, and to perform business knowledge discovery. • Business reporting can use BI data to inform strategy • Enable data sharing • Knowledge management
  8. 8. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED BI and Data Visualization • A Picture Is Worth a Thousand Words • We are wired for visuals. Half of our brain is dedicated to visual functions • 90% of the information transmitted to the brain is visual • We process images 60,000 times faster than text • Perception involves subconscious processing of visuals. • Things like position, color, alignment, size and shape can be processed subconsciously.
  9. 9. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED BI and Data Visualization • How do I communicate this data in a way that can be understood by everyone? • Business leaders need the ability to easily drill down into the data • Data visualization brings business intelligence to life. • Visualize the data in many different ways
  10. 10. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Data Visualization Example
  11. 11. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Best Practices – Have a Methodology
  12. 12. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Best Practices – Know Your Audience • Understand who the primary users are • What are they interested in? • Figure out how they would perceive the data
  13. 13. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Best Practices – Define Resulting Actions • What actions could the audience take? • Determine other supporting visualization • Build drill down capabilities
  14. 14. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Best Practices – Classify Your Dashboard Classify your dashboards as one of three types: 1. Operational Dashboard – A regularly updated answer to a question or line of inquiry that frequently monitors operational concerns in response to events or on an ad-hoc basis. 2. Strategic/Executive Dashboard – A high level view of a question or line of inquiry that is usually answered in a routine, specific way and usually presents KPIs in a minimally interactive way. 3. Analytical Dashboard – A highly interactive view that provides a variety of investigative approaches to a specific central topic with a few corollary contextual views.
  15. 15. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Best Practices – Profile Your Data Classify your data in these three categories: 1. Categorical – Data that logically belongs together, such as: North America, Europe, and Asia. 2. Ordinal – Data that logically belongs together and has a logical sequence: 1st place, 2nd place, 3rd 3. Quantitative – Data that defines “how much” of something there is: $1 million in sales, 20° Celsius, 150 defects.
  16. 16. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Best Practices – Use Proper Visualizations
  17. 17. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Best Practices – Iterative Design • Use an Agile approach • Start with a proof of concept and move on from there • Gather feedback early and often • Avoid “analysis paralysis”
  18. 18. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Best Practices - Examples • Aqua Data Studio • Database IDE • Query & Analysis Tool • Visual Query Builder • Visual Analytics • ER Modeler
  19. 19. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Examples
  20. 20. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Examples
  21. 21. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Examples
  22. 22. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Examples
  23. 23. COPYRIGHT ©2018 IDERA, INC ALL RIGHTS RESERVED Examples

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