If the future of business is “right now”, so is the future of data management. When even a nanosecond of dissatisfaction can make a customer churn and a moment of downtime can lead to catastrophic revenue loss, you need your data management platform to be always on, always there for you, and always producing results. Watch this on-demand webinar for a look into the five unique but equally important ingredients of data management in the right-now economy. View recording: https://youtu.be/KV2dJ4nBpQM Explore all DataStax webinars: https://www.datastax.com/resources/webinars

1. Data Management for the Right-
Now Economy
Kartavya Jain, Product Marketing

2. Agenda
● DataStax Overview
● Cloud Apps for Right-Now Economy
● 5 Key Ingredients: Data Management for Cloud Apps
● Summary
● Q&A

3. Who is DataStax?
400+
Employees
$190M
Funding
500+
Customers
Founded in April 2010
Santa Clara • San Francisco • Austin •
London • Paris • Berlin • Tokyo • Sydney
(Series E – Sept. 2014) 30% +
2016, 2017 World’s Best
100 Cloud Companies
Ranked #1 in multiple operational
database categories
© 2017 DataStax, All Rights Reserved. Company Confidential

4. The right-now economy is here
© 2017 DataStax, All Rights Reserved. Company Confidential

5. Cloud apps disrupting ‘business as usual’
Client/Server
1990s
Cloud
Today
Web
2000s

6. Product survey
Survey Respondents

7. Product survey
Primary Business of Respondents’ Company or Organization

8. Top customer needs/issues

9. 5 key ingredients for data management
Scalable Always-on Fast
Secure Distributed

10. Scalable
Businesses need a data management layer than can scale out
instantly to meet data volume and user growth, cost-effectively
1
0
DataStax Enterprise (DSE) offer a masterless
architecture - scaling is easy and cost effective
• All nodes are equal - which means any given node can
service the read or write request from the cluster
• Enables “auto-sharding”, where it automatically spreads
and balances the data and query the load across an
any number of servers

11. Always-on
1
1
With DSE (due to it masterless architecture):
• No single point of failure - automatically add new nodes
without downtime
• Multiple copies of data can be maintained across
different nodes
• If one node goes down, another node with the same
data can step in resulting in zero downtime
Today’s cloud apps demand the data platform must be continuously available,
and the applications must be updated with no downtime.
10
50
3070
80
40
20
60
Client

12. Fast
Faster application response time requires the ability to handle mixed
workloads in real-time and support multi data models
DataStax Enterprise provides:
• Enterprise search, analytics, and graph - all integrated in a single platform
• Support for multiple data models - key/value, tabular, JSON, graph

13. Secure
DSE provides a uniform enterprise-grade security model across the
entire data layer (search, graph, analytics)
• Provides support for role-based authentication, proxy authentication, user
activity auditing, and end-to-end encryption
• Role-based access control to easily provision and manage user
permissions across LDAP, Kerberos, etc.
• Allows you utilize multiple sources of authentication and role assignments
in the same cluster
Enterprise-grade security is a must have for production database
environments

14. Distributed
1
4
With DSE:
• Replicate data across data centers or cloud availability zones with the flexibility
to read and write to any data center
• No interruption to the business with any outage; Global low-latency performance
• Flexible deployment - multi cloud, hybrid
Distribute your data easily across regions, data centers and clouds
10
50
3070
80
40
20
60
Cli
ent
15
55
3575
85
45
25
65
West Data Center
East Data Center Outage
10
50
3070
80
40
20
60
Client

15. CONTEXTUAL
DataStax Enterprise meets the
requirements of cloud applications
ALWAYS-ON DISTRIBUTED SCALABLEREAL-TIME
© 2017 DataStax, All Rights Reserved. Company Confidential

16. The most innovative companies use DataStax
© DataStax, All Rights Reserved.
1
6
2010 2012 2014 2016 2017

17. Netflix disrupted video distribution
and creation with a cloud application
70 million
Customers
400
Cities
125 million
Hours Watched per Day
© DataStax, All Rights Reserved.17

18. Microsoft remains a leader
in collaboration with a cloud application
#1
Deployed App
in Enterprises
5 Million
Events Per
Organization a Month
60 Million
Monthly Active Users
18

19. © DataStax, All Rights Reserved.19
No Downtime: 4 Black Fridays in a row

20. Key takeaways
• Data Management platform for the right-now economy needs to be:
• Scalable: scales easily and cost effectively regardless of the date
volume and number of users
• Always-on: delivers 100 percent application uptime no matter what
• Fast: provides real-time, contextual insights for faster decision making
• Secure: keeps data protected whether it is in-flight or at-rest
• Distributed: provides fast access to data with no downtime no matter
where the user is
• DataStax Enterprise (DSE) is the only data management solution
that meets all the requirements of cloud apps in a unified platform

21. Download
• DataStax Products
• eBooks and Whitepapers
• Customer Case Studies
Watch
• Live and On-Demand Webinars
• DataStax and Apache Cassandra Tutorials
© DataStax, All Rights Reserved.21
Focus on innovation instead of
administration. Learn more
Always-on data platform for
cloud applications. Learn more
Next steps: learn more

22. Thank you and Q&A
© DataStax, All Rights Reserved.22