JOB APPLICATIONS SOCIAL MEDIA ENGAGEMENTADVERTISING PERFORMANCE
Over 5,500 new conversations
generated via the chatbot
200% higher click-through rate compared to
previous advertising efforts around the tournament
74% increase in entry-
Click here to find more examples in our full Social Media Trends 2020 report.
Leading hedge fund Citadel used public social feeds to raise awareness about the Data Open, a tournament aimed at recruiting bright young
minds. On private channels, they helped students connect with each other and get career advice. They also built a Messenger chatbot that
challenged students to solve complex math problems—those who could beat the bot got their resumes sent to the front of the line for consideration.
HOOTSUITE’S PERSPECTIVE: BEST-IN-CLASS EXAMPLES