Turn Insight into Action with IBM Cognos Insight
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To watch the recorded on-demand web seminar go to http://alturl.com/nvz7k Learn how IBM Cognos Insight can empower everyone in your organization to assemble and analyze information, align decision-making and drive fact-based action - without asking IT for help. To optimize business outcomes, organizations must meet the growing demands of decision makers for more analytic freedom, while balancing the need for lower total cost of ownership, enterprise governance, and control. You will learn that with IBM Cognos Insight you can: •Import and merge your corporate enterprise data with personal local data, directly in your workspace. •Slice, dice and drill down through data quickly, without scripting. •Create compelling visualizations for a multi-dimensional view of your data. •Easily extend to predictive analytics, managed reporting, and performance management. •Discover trends and explore scenarios on the fly, without being connected to a server. •Share and collaborate – publish your plans and dashboards as a shared application Whether you're a business person seeking an alternative to spreadsheet reporting and analysis, or an IT manager looking to drive self-service analytics, this web seminar is for you. This is your chance to discover how to meet the needs of both business users and IT and gain analytic freedom without compromise. Learn more: www.IBMCognosInsight.com
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Turn Insight into Action with IBM Cognos Insight
- 1. Web Seminar: Don't Just Discover... Turn Insight into Action with IBM Cognos Insight François Ross Vice President April 19, 2012, 1:30 PM ET DataClarity
- 2. Who is DataClarity? • 12 year focus delivering performance management solutions • Financial Performance Management • Financial Consolidation and Process Management • Financial Planning, Budgeting & Forecasting, • Business Analytics • Data Integration, Management and Warehousing • Client for life philosophy -- over 275 clients and 600+ successful projects completed • Software, consulting & training services • Only senior and principal-level experts • Average experience = 12.5 years • IBM Cognos Premier Partner
- 3. Clients Who Trust Us
- 4. As Business Intelligence platforms evolve and mature, the needs of Business Users have not changed • Flexibility • Self Service • Consistency and Accuracy • Performance • Ease of Use
- 5. The Evolution of Analytics for Business Users Great data interactivity Complex analysis Limited visualizations
- 6. The Evolution of Analytics for Business Users Great data interactivity Complex analysis Limited visualizations Great visualizations Limited data interactivity Pre-defined analysis
- 7. The Evolution of Analytics for Business Users • Complete data interactivity • Comprehensive analysis • Great visualizations • Take action
- 8. The Evolution of Analytics for Business Users
- 9. The Evolution of Analytics for Business Users The only desktop product that empowers decision makers to independently take insight to action
- 11. Simple ‘drag and drop’ import, create data from scratch, and enrich without complex scripting
- 12. Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes
- 13. Complete control over look and feel
- 14. Easily extend within the Cognos 10 family to collaborate, plan and take action
- 15. Simple ‘drag and drop’ import, create data from scratch, and enrich without complex scripting Import and combine data without complex scripting - Local data – ‘drag and drop’ a spreadsheet or desktop file - Databases – unlock the value from corporate data sources - Existing BI reports – leverage existing trusted reports - Predictive data – to understand what is likely to occur Create new data from scratch using the write-back engine - Add or change whatever you want at a granular level - User contributed data like forecasts added by co-workers Enrich data for greater understanding - Calculated data like comparisons to identify trends - Data spreading for powerful ‘what-if’ modeling - Annotations to add comments and collaborate with others
- 16. Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes Slice and dice through data - Intuitive gestures to explore ‘What-if’ analysis - Define scenarios, fully understand why and optimize outcomes Automatic comparisons - Use built-in calculations and traffic lights Change data views on the fly - Customize views like groups and hierarchies Search data - Just type a word to automatically filter all associated data 60 second dashboards - Raw data to analysis and published dashboard in 60 seconds
- 17. Complete control over the look and feel for a more compelling presentation Rich set of chart types - Create powerful visual representations Smart filters - Easily navigate using associations between related data Linked visualizations - See how a change in one item effects the big picture Complete layout control - Apply design themes for style, add widgets including Web content and scriptable action buttons
- 18. Easily extend within the Cognos 10 family to collaborate, plan and take action Publish applications – Make your application centrally available and manage deployment Collaborate – Annotate, share, and automatically aggregate contributions Extend to other interfaces – iPad, mobile, Web, or Excel to provide the appropriate interface to any user Wired for the enterprise – Easily grow into more powerful business analytics capabilities like managed reporting, performance management, predictive analytics and more
- 19. Integrate with your current Cognos architecture Web Mobile MS Office BUSINESS ANALYTICS PERFORMANCE MANAGEMENT REPORTING ANALYSIS DASHBOARDS COGNOS INSIGHT Spreadsheets Local Data Sources SINGLE ENTERPRISE METADATA INFORMATION MANAGEMENT FRAMEWORK Transaction Data Warehouses Systems and OLAP Sources External Data ESSBASE, MSAS, ODBC, 3rd party data ODBO, Oracle, SQL Modern Data Server, DB2, SAP
- 20. Don’t just discover… Do something with it. Read and Write Change or add new data, simple import, no scripting Customize You are empowered to create, not just consume What-if Scenario Model Model new scenarios, test assumptions, optimize Plan Modify plans, budgets, forecasts accordingly Extend Predictive analytics, managed reporting, performance management
- 21. IBM Cognos 10 family – analytics in the hands of everyone Deploy Cognos 10 and start your journey to making better decisions
- 22. .com
- 24. For more information • Visit us on the web at http://www.ibmcognosinsight.com/
- 25. Interested in Learning More? • Request a tailored demo of IBM Cognos Insight for your organization - E-mail a request to sales@dataclaritycorp.com - Submit a request at www.ibmcognosinsight.com - Call or e-mail François Ross 919.256.6795 f.ross@dataclaritycorp.com • Visit www.ibmcognosinsight.com
- 26. Q&A
Hinweis der Redaktion
- The Evolution of Analytics for Business Users….spreadsheets fall short Business users have heavily relied on spreadsheets even though they encounter significant productivity issues using them. To be fair spreadsheets provide great interactivity. However, they fall short in their ability to offer complex analysis and they offer very limited visualizations.
- The Evolution of Analytics for Business Users….niche data discovery tools fall short Business users have also worked with data discovery 1.0 products. They provide the opposite value of spreadsheets. They have decent visualizations but they struggle to provide rich data interactivity and pre-defined analysis.
- Need for to combine strengths of both What business users have been asking for is the ability to bring the interactivity of spreadsheets together with the visualization capabilities of data discovery and have the best of both worlds with complete data interactivity, comprehensive analysis, great visualizations and the ability to take action at the point of impact.
- These business users are demanding PERSONAL ANALYTICS. To optimize business outcomes, organizations must meet the growing demands of the business leaders for analytic freedom while balancing this with the need for a lower total cost of ownership, enterprise governance and control.
- These business users are demanding PERSONAL ANALYTICS. Cognos Insight is a breakthrough in personal productivity. It is the only desktop product in the market that empowers decision makers to independently take insight to action Everything you need is now on your desktop. No IT required. No additional servers or software. To optimize business outcomes, organizations must meet the growing demands of the business leaders for analytic freedom while balancing this with the need for a lower total cost of ownership, enterprise governance and control.
- We are excited to introduce IBM Cognos Insight to meet this need for true personal analytics. Cognos Insight empowers business users to interact and explore data, build scenario models and share insights without IT help. Cognos Insight enables IT to deliver the personal analytic agility business users need and is a part of the Cognos 10 family that will grow with you when required. Access : D rag and drop’ import, create data from scratch, and enrich without complex scripting Analyze : C reate custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes Visualize: C omplete control over the look and feel Team: D rag and drop’ import, create data from scratch, and enrich without complex scripting IBM Cognos Insight provides business users with the ability to interact how they want and need to with their data. From passive consumption to complete interaction.
- Access : D rag and drop’ import, create data from scratch, and enrich without complex scripting
- Analyze : C reate custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes
- Visualize: C omplete control over the look and feel
- Team: easily publish as a shared application to collaborate and take action
- Community From fun samples… like a Pro fantasy football application with the latest data To factual applications… like the traffic patterns in New York City To functional applications… We have created something really special with these applications. We have licensed the rights to a leading book on business analytics called “The Performance Manager” and brought it to life with Cognos Insight. http://public.dhe.ibm.com/software/data/sw-library/cognos/pdfs/books/bk_performance_manager.pdf This will really jumpstart your understanding of how you can use Cognos Insight to transform your job and begin to take insight to action. All of this is available free and you just have to register into the Community. There ’s never been an easier or better way to increase your personal AQ. Go to www.analyticszone.com
- For more information on how FSR will eliminate building reports by hand while greatly enhancing controls and transparency into regulatory and statutory reporting requirements around the globe – join us in the expo hall to download complimentary research reports or visit us on the IBM Cognos FSR webpage on IBM.com