1. PINTEREST USERS
By Darian Williams

2. WOMEN VS. MEN USERS
0%
5%
10%
15%
20%
25%
30%
35%
Women
Men

3. DEMOGRAPHIC USAGE
16%
17%
18%
19%
20%
21%
22%
White Non Hispanic
Black Non Hispanic
Hispanic

4. AGE GROUP COHORT USAGE
0%
5%
10%
15%
20%
25%
30%
18-29
30-49
50-64
65+

5. USAGE BY EDUCATIONAL BACKGROUND
0%
5%
10%
15%
20%
25%
High school grad or less
Some college
College +

6. USAGE BY INCOME
0%
5%
10%
15%
20%
25%
30%
Less than $30,000/yr
$30,000-$49,000
$50,000-$74,999
$75,000+
Salary per year

7. BREAKOUT OF USAGE
0%
5%
10%
15%
20%
25%
Urban
Suburban
Rural

8. SUMMARY
Do you feel the users of this social network meet the target market for AthleteTrax?
In my opinion, users of Pinterest would not be AthleteTrax’s best target audience. Women are the main users of Pinterest and though they may have children, AthleteTrax’s main target is college club teams. Another reason I do not believe it would be the best target audience is that users are mainly searching for DIY projects, home décor, fashion, food, makeup, etc. Sports is not a popular category on Pinterest.
I did find that people who make over $75,000 per year used Pinterest the most according to the data and I found that interesting.