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Digital Display Advertising 
and Retargeting 
BY DARIAN WILLIAMS
Overview 
Digital Display Advertising/Retargeting 
 Allows companies to market products by displaying digital ads 
on a website. 
 Creates brand awareness through a visual. 
 Retargeting is also know as remarketing. 
 Retargeting targets potential customers just by them simply 
visiting your website. 
 Retargeting helps minimize competition.
Facts About Online Shoppers 
Over 90% of visitors to a retailers website do not 
make a transaction. 
Retargeted customers are more than 70% more likely 
to complete a purchase. 
Retargeted customers spend about 50% more money 
than non retargeted customers.
A picture of digital display advertising.
Retargeting
How to Use 
Any company that sells anything online could use 
retargeting and digital display ads. 
Make sure your ads are visually appealing to the 
audience. 
Use cookies to determine who the audience is. 
Once audience visits other sites, your ads will appear. 
It creates tailored display ads for each particular visitor.
Athlete-Trax and Digital Display Ads 
It would help them stay engaged with their target 
audience. 
Help Boost awareness of Athlete-Trax. 
Help to bring past visitors back to their site. 
Potentially boosting the number of current users.
Cost Structure 
Self Serve Retargeting Full Service retargeting 
You manage your own 
campaign 
Create your own ads 
Choose your appropriate 
budget 
Avoid high built-in costs 
Less costly than full service 
retargeting 
Leaving it in hands of experts 
Receive optimal return on 
your spend 
Larger financial investment 
Always updated on current 
reports and analytics 
Costly ($1500 a month and 
up)

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Digital display advertising and retargeting

  • 1. Digital Display Advertising and Retargeting BY DARIAN WILLIAMS
  • 2. Overview Digital Display Advertising/Retargeting  Allows companies to market products by displaying digital ads on a website.  Creates brand awareness through a visual.  Retargeting is also know as remarketing.  Retargeting targets potential customers just by them simply visiting your website.  Retargeting helps minimize competition.
  • 3. Facts About Online Shoppers Over 90% of visitors to a retailers website do not make a transaction. Retargeted customers are more than 70% more likely to complete a purchase. Retargeted customers spend about 50% more money than non retargeted customers.
  • 4. A picture of digital display advertising.
  • 6. How to Use Any company that sells anything online could use retargeting and digital display ads. Make sure your ads are visually appealing to the audience. Use cookies to determine who the audience is. Once audience visits other sites, your ads will appear. It creates tailored display ads for each particular visitor.
  • 7. Athlete-Trax and Digital Display Ads It would help them stay engaged with their target audience. Help Boost awareness of Athlete-Trax. Help to bring past visitors back to their site. Potentially boosting the number of current users.
  • 8. Cost Structure Self Serve Retargeting Full Service retargeting You manage your own campaign Create your own ads Choose your appropriate budget Avoid high built-in costs Less costly than full service retargeting Leaving it in hands of experts Receive optimal return on your spend Larger financial investment Always updated on current reports and analytics Costly ($1500 a month and up)