Digital display advertising and retargeting allows companies to market products and create brand awareness by displaying digital ads on websites. Retargeting, also known as remarketing, targets potential customers who have visited a company's website by displaying their ads on other sites. Research shows that retargeted customers are over 70% more likely to make a purchase and spend about 50% more than non-retargeted customers. Any company that sells products online can benefit from retargeting and digital display ads by creating tailored ads that engage past website visitors and potentially boost sales and awareness of their brand. Retargeting options range from lower-cost self-serve campaigns to more expensive full-service options managed by experts.
2. Overview
Digital Display Advertising/Retargeting
Allows companies to market products by displaying digital ads
on a website.
Creates brand awareness through a visual.
Retargeting is also know as remarketing.
Retargeting targets potential customers just by them simply
visiting your website.
Retargeting helps minimize competition.
3. Facts About Online Shoppers
Over 90% of visitors to a retailers website do not
make a transaction.
Retargeted customers are more than 70% more likely
to complete a purchase.
Retargeted customers spend about 50% more money
than non retargeted customers.
6. How to Use
Any company that sells anything online could use
retargeting and digital display ads.
Make sure your ads are visually appealing to the
audience.
Use cookies to determine who the audience is.
Once audience visits other sites, your ads will appear.
It creates tailored display ads for each particular visitor.
7. Athlete-Trax and Digital Display Ads
It would help them stay engaged with their target
audience.
Help Boost awareness of Athlete-Trax.
Help to bring past visitors back to their site.
Potentially boosting the number of current users.
8. Cost Structure
Self Serve Retargeting Full Service retargeting
You manage your own
campaign
Create your own ads
Choose your appropriate
budget
Avoid high built-in costs
Less costly than full service
retargeting
Leaving it in hands of experts
Receive optimal return on
your spend
Larger financial investment
Always updated on current
reports and analytics
Costly ($1500 a month and
up)