Asia Rising” is one of the most significant developments that will impact the supply chain, logistics and transport sectors during 2014. Throughout Asia, we will witness an exciting cocktail of new business opportunities, driving massive increases in trade flows, impacting logistics networks and redefining supply chain ecosystems.  writes Mark Millar, Commercial Director of the Logistics Executive Group

1. Upcoming Event
POST EXPO 2014 - HONG KONG
Logistics Executive Group is pleased to
partner with POST EXPO ASIA.!
POST-EXPO is the world's leading
exhibition and conference for the postal,
parcel and courier industries. In Hong
Kong, China on 20-21 May, POST-EXPO
Asia Pacific will deliver a high-level two-
day conference and exhibition focused on
business development and innovation in
the region. !
www.postexpoasiapacific.com !
Logistics Executive
Global News
Logistics Executive India appoints
Sumita Gupta and boosts its
management team
With the successful opening of new offices
in Delhi and Chennai, Logistics Executive
India continues to expand its operation
and “whole-of-life” talent management
services. As such we are pleased to
announce the appointment of Sumita
Gupta as Principal Consultant, based in
Delhi. Sumita will manage our growing
business in the Ports and Terminal,
Manufacturing and Automotive sectors. !
!The appointment of Sumita is
complimented with the elevations of
Sheila Naravane to Executive Vice
President India responsible for India wide
Customer Development and Operations
and Madhuri Mathur to General Manager
– North, responsible for the Northern
India region. To understand more on our
range of dedicated services in India,
contact L.R. Sridhar, MD India on
L.R.Sridhar@LogisticsExecutive.com.!
NEWS & EVENTS
ASIA RISING IN 2014!
THE YEAR OF THE HORSE!
Asia Rising” is one of the most significant developments
that will impact the supply chain, logistics and transport
sectors during 2014. Throughout Asia, we will witness
an exciting cocktail of new business opportunities, dri-
ving massive increases in trade flows, impacting logistics
networks and redefining supply chain ecosystems. writes
Mark Millar, Commercial Director of the Logistics Ex-
ecutive Group
“Asia Rising” is one of the most significant
developments that will impact the supply chain, logistics
and transport sectors during 2014 – the year for the Horse
(马) known to be strong and energetic!!
Throughout Asia, we will witness an exciting cocktail of new
business opportunities, driving massive increases in trade
flows, impacting logistics networks and redefining supply
chain ecosystems. !
Not least of many stimulus triggers is the ‘Bali Package’ – the
global trade agreement agreed by 159 member nations
during the final hours of historic WTO talks in December,
which in itself is estimated over time to boost the world
economy by up to a trillion US dollars and create more than
20 million jobs, mostly in developing countries - many of
them in Asia.!
!
CEO EXECUTIVE SERIES! 24 MARCH 2014
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2. AEC – this year sees final preparations for the
ASEAN Economic Community (AEC), which
will be the regional economic integration of the
ten ASEAN nations - Brunei, Cambodia,
Indonesia, Laos, Malaysia, Myanmar, the
Philippines, Singapore, Thailand and Vietnam -
into a single economic community from 2015,
harmonising tariff-free flows of goods, services,
people and funds across ten jurisdictions
comprising over 600 million people. !
TPP - the Trans Pacific Partnership will
provide Asian economies - Australia, Brunei,
Japan, Malaysia, New Zealand, Singapore and
Vietnam – with preferential-tariff multi-lateral
access to the huge markets in Canada, Chile,
Mexico, Peru and USA.!
RCEP – the Regional Comprehensive
Economic Partnership joins the ten ASEAN
nations together with trading partners
Australia, China, India, Japan, Korea and New
Zealand, forming a trading block containing
almost half the world’s population, with USD
21 trillion GDP and a 27% share of global trade.!
World Trade Organisation (WTO) finally
delivers a World Trade Agreement! !
The multilateral trade agreement reached last
December in Bali resurrected and rescued the
Doha Round of global trade talks that had
commenced back in 2001. !
The WTO “Bali Package” - signed by 160
member states – reduces trade barriers to the
extent that economists expect the costs of global
trade to reduce by 10 to 15 percent, generating
extra output estimated between USD 400 billion
to one trillion dollars worldwide.!
On the basis of their forecast that ‘emerging
Asia’ will be the fastest growing region of the
world economy over the next two decades, and
with Asian economies accounting for 33 percent
of world trade, IHS consider the Asia region to
be a key beneficiary of the new trade
liberalization measures.!
“The trade liberalization measures in the Bali
Package will have a particularly significant
impact in boosting intra-Asian trade as well as
trade between Asia and other regions. Asia’s
least developed countries will also benefit from
the development deal struck in Bali” said Rajiv
Biswas, Asia-Pacific Chief Economist at IHS.!
The multilateral agreement reached in the first
week of December resuscitated the Doha
Round of global trade talks that began in 2001.
Although it will take some time before the
reforms are acted upon by the 160 member
states that signed the deal, by cutting red tape
they are eventually expected to cut the costs of
global trade by 10 to 15 percent, generating an
estimated $400 billion to $1 trillion of extra
output.!
Analysis by the Organization for Economic
Cooperation and Development (OECD) found
that the Bali package trade facilitation measures
would reduce total trade costs by 10 percent in
advanced economies, but in developing
countries - including many export driven
economies across Asia - but costs would reduce
by 13 to 15.5 percent.!
TRAINING AND STAFF PERFORMANCE
Logistics Executive in conjunction with partners is committed to providing the most
relevant and cutting-edge Supply Chain, Logistics & Executive development to
your employees upgrading their future skills and helping to retrain. Our short and
long-term courses include industry specific seminars, tier one accredited courses,
and on-site customised training developed for Supply Chain and Logistics employ-
ers. Logistics Executive Training Academy provides Quality Training and Development for companies and or-
ganisations that meet their individual needs. We provide training and assessment services that are relevant,
flexible and of the highest quality.
More Information on Logistics Executive
Academy Training and Development Programs
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!
CEO EXECUTIVE SERIES! 24 MARCH 2014
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3. According to the OECD, for low-income
countries – many of them in Asia - harmonizing
and simplifying documents would reduce trade
costs by 3 percent and streamlining procedures
would bring further cost reductions of 2.2
percent for lower middle-income countries.!
Automated processing and online public
availability of trade-related information will
provide further efficiencies.!
Asia Rising on all fronts!
The resulting opening up of markets in 2014 will
coincide with a massive influx of new and
increasingly affluent middle-class consumers
throughout Asia, empowered by increasing
economic prosperity across the whole spectrum.!
In the emerging and developing economies in
Asia, this new consumer demand is converging
with the well-established and very efficient local
production bases of substantial proportions of
the world’s consumer goods - an eclectic
combination that can only spur exponential
growth.!
The OECD estimate that by 2030, the world’s
middle class population will increase to 4.9
billion people, some 3.1 billion more than in
2010. Asia will deliver 85 per cent of this growth
– around 2.6 billion new middle class consumers,
whose spending will account for almost two-
thirds of middle class spending globally. !
China is experiencing dramatic shifts in its
economy. Multinational companies initially came
to China to capitalise on the abundant supply of
low-cost labour and various government
incentives enticing them to establish operations
in Special Economic Zones. !
They are now just as interested, if not even more
so, in the opportunity to sell products to the
huge and rapidly expanding Chinese consumer
market – “they came for the workers, but stay
for the shoppers”.!
At the same time, urbanisation is accelerating. !
Across Asia, during the next decade some 500
million people will have access to electricity in
!
CEO EXECUTIVE SERIES! 24 MARCH 2014
© 2014 LRS Group Pty. Ltd. All rights reserved! PAGE 3

4. their homes for the first time,
driving exponential demand for
a whole range of consumer
household products. !
By 2025, China alone is forecast
to create more than 200 new
cities with a population greater
than 1 million people.!
Asia comprises a diverse range
of economies across the
continuum of emerging,
developing and developed
markets, with widely varying
levels of sophistication and
maturity in their supply chain
and logistics landscapes. !
In addition to geographic,
economic, and political
complications, there are
significant challenges resulting
from developing regulatory
environments, inadequate
infrastructure, and talent
shortages. !
However, with informed
insights from experienced
business partners providing
deeper understanding about
the diverse markets within
Asia, companies can leverage
external expertise to help them
navigate the complexities in
order to benefit from both
production and consumption
opportunities across the region.!
Businesses should therefore
embrace the complexity, and
actively engage the knowledge
and networks to provide the
insights required to overcome
the challenges, and capitalise on
the exciting smorgasbord of new
business opportunities.!
Logistics Executive
www.logisticsexecutive.com
!Australia
Sydney
Phone: +61 2 8262 9800
!Melbourne
Phone: +61 3 9863 9488
Asia
Shanghai
Phone: +86 21 6427 6697
Singapore
Phone: +65 6692 9202
!Hong Kong
Phone +852 3125 7654
!India
Phone +91 22 4090 7053
!Middle East
United Arab Emirates - Dubai
Phone: +971 4 361 6275
!New Zealand
Wellington
Phone: +64 4 496 6730
For a copy of the 2014
Logistics Executive
Global Employment
Report email: !
darrylj@logisticsexecutive.com
or !
kimw@logisticsexecutive.com
AUTHOR PROFILE:
MR MARK MILLAR, COMMERCIAL DIRECTOR ASIA!
LOGISTICS EXECUTIVE GROUP!
Hong Kong, is a Visiting Lecturer at Hong Kong Polytechnic University and a
Director of Logistics Executive. He leverages 25 years global business experience to
deliver value for clients with informed and independent perspectives on their
strategies in Asia. His ‘Asia Supply Chain Insights’ series of corporate briefings,
consultations and seminars, help companies navigate the complex landscapes in
China and ASEAN, improve the efficiency of their supply chain ecosystems and
make better informed business decisions. Acknowledged as an engaging and
energetic presenter, clients have engaged Mark as Speaker, Moderator, MC or
Conference Chairman at over 300 events in more than 20 countries. The Global
Institute of Logistics recognise him as “One of the most Progressive People in World
Logistics”, and London business publishers Kogan Page have recently
commissioned him to write the book “Global Supply Chain Ecosystems” - due for
publication in 2015. Email: Markm@logisticsexecutive.com
!
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