National Life Group is an insurance company with affiliates that focuses on building a purposeful culture. The culture puts people first, whether customers or employees, and is guided by the company's mission to keep promises, vision to provide peace of mind, and values of being helpful, respectful, and responsible. The culture promotes servant leadership, effectiveness, experimentation and learning from mistakes, and drives results through insights and data. Maintaining and improving the culture is a continuous journey with no end.

1. National Life Group® is a trade name of National Life Insurance Company, Montpelier VT, Life Insurance Company of the Southwest (LSW), Addison TX, and their
affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in
New York and does not conduct insurance business in New York.
TC 95803
Experience Life
Experience a Culture Where Everyone
Adds Value,
Feels Valued
& Lives The Values

2. OUR CULTURE
IS PART WHO WE ARE
&
PART WHO WE ASPIRE TO BE

3. At National Life Group, culture is a shared way
of doing something with purpose.

4. We've been purposeful about building a culture.

5. WE ARE OBSESSED WITH CULTURE.
We believe that our company will thrive with the right people, and
that the right people will thrive in the right culture.
Without people (customers and employees), we have no business.
So, we put people first.

6. OUR MISSION,
VISION & VALUES
GUIDE OUR
CULTURE

7. OUR MISSION…
Keeping Our Promises.
Our Promise is Our Product.
The people of National Life Group are grounded
on America’s Main Streets, a place where trust is
earned and promises are kept, where a firm
handshake means something and where people
are genuine and caring.

8. OUR VISION…
To Bring Peace of Mind to Everyone we
Touch.
“We keep alive the dreams of families, the hopes
of small business owners, and the dignity and
financial independence of seniors.
In my view, no profession can be more honorable
or special.”
- CEO, Mehran Assadi

9. OUR
VALUES…

10. DO GOOD MEANS…

11. DO SOMETHING FOR OTHERS AND DO
NOT EXPECT SOMETHING IN RETURN.

12. DO THE RIGHT THING… ALWAYS!
When those who know you best think of integrity, do they think of you?

13. BE GOOD MEANS…

14. BE HUMBLE.
We’ll all accomplish more if we’re concerned with what’s right, not
who’s right.

15. BE TRANSPARENT.
We share knowledge, we don’t hoard it.
Everyone is expected to help each other learn and
develop both professionally and personally.

16. BE HELPFUL.
We put the interests of others at the center of our decisions.

17. BE RESPECTFUL.
PERIOD.

18. BE INCLUSIVE.
We embrace diversity, in gender, race, ethnicity, sexual
orientation, disability, religion, age, cultural backgrounds,
life experiences, thoughts and ideas. It is the inclusion of
this diversity that fuels our culture and drives our success.
We all have a voice… everyone is encouraged
to use it.

19. BE RESPONSIBLE.
USE GOOD JUDGEMENT.
FOR EVERY DECISION
WE SHOULD ASK
OURSELVES:
“What’s in it for the customer?”

20. BE YOURSELF.
BE AUTHENTIC.
That’s how you’ll fit in at National Life Group.

21. BE KIND.
We encourage candor and feedback. It helps us grow.
But remember,
ALWAYS BE CARING AND KIND.

22. MAKE GOOD MEANS…

23. MAKE PRODUCTS THAT DELIGHT OUR
CUSTOMERS.
Meeting the needs of our customers is our number one priority.
We treat our customers like owners, because that’s exactly
what they are.

24. MAKE THINGS SIMPLE.
Simple is hard… but we believe simplicity is a
competitive advantage.
So, we always fight to make things simple.

25. MAKE LASTING RELATIONSHIPS.
Along with talent, the relationships we share with our customers,
business partners and colleagues are the lifeblood of our culture.

26. MAKE GOOD ON PROMISES.
Do what you say. We hold ourselves and others accountable for
delivering on our promises.
It doesn’t get more simple than that.

27. We don’t just believe in our VALUES.
WE’VE BUILT OUR BUSINESS ON THEM.
We hire and develop people based on these values.

28. So what makes someone a good fit for National
Life Group?
Two critical measures are required to be
successful at National Life Group:
SERVANT LEADERSHIP and EFFECTIVENESS

29. SERVANT LEADERS:
Grow and develop others.
Listen and inspire.
Give others autonomy and ownership.
Delight customers, colleagues and communities.
Live our values.

30. EFFECTIVE PEOPLE:
Get things done.
Are resourceful and adaptable.
Solve problems proactively.
Act like owners.
Balance creativity and action.
Challenge the status quo.
Are smart and curious.
Produce remarkable results.

31. Speaking of RESULTS…
Remarkable results are rarely the product of modest
risk.
We encourage experimentation.
It’s better to try and learn from our mistakes than to
deny ourselves the opportunity to invest in our
education by not trying at all.
There’s just one rule: Learn fast and learn cheap.

32. One more super important thing on RESULTS:
Our best results are insight-driven and data powered.
Debates should be won with data, not rank.

33. CULTURE
How will we know when we’ve arrived?
We’ll never arrive.
Culture is a journey with no final destination. What fuels our
journey is our “WHY”.

34. So, to recap…
• Our culture is purposeful.
• It is who we are and who we aspire to be.
• It puts people first.
• It is driven by our mission, vision and values.
• It puts servant leadership and effectiveness at the heart of our actions
and decisions.
• It promotes trying and failing, provided we learn from our mistakes.
• It is focused on producing results that are insight driven and data
powered.
• It is obsessed with creating a better future for our customers and
employees. It is obsessed with our ‘WHY’.

35. THANK YOU.
If our culture resonates with you, we invite you to check out
our career opportunities:
https://www.nationallife.com/Careers
National Life Group® is a trade name of National Life Insurance Company, Montpelier VT, Life Insurance Company of the Southwest (LSW), Addison TX, and their
affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in New
York and does not conduct insurance business in New York.