our presentation from the Goodby, Silverstein & Partners #BetaXY offsite at Google SF.

1. [MOVING TARGETS]
Goodby, Silverstein & Partners
Beta XY ~ 12/03/10
Google San Francisco

2. http://www.flickr.com/photos/chrisjl/4751558220/in/photostream/

3. @BRIANJEREMY & @DARRELLWHITELAW
(we make things at MIR)
@MIRsanfrancisco & @MIRnewyork

4. [THE HISTORY OF MOBILE]

6. [PRE-2005]

8. 2005 [THE YEAR OF MOBILE]

10. 2006 [THE YEAR OF MOBILE]

12. 2007 [THE YEAR OF MOBILE]

14. 2008 [THE YEAR OF MOBILE]

16. 2009 [THE YEAR OF MOBILE]

18. 2010 [THE YEAR OF MOBILE]

20. 2011, 2012, 2013, 2014, 2015 [ALSO THE YEAR OF MOBILE]

22. [WE ARE HERE]
(is it safe?)

24. [TRENDS]

25. [LOCATION BASED SERVICES]

27. [GEO-FENCING]

29. [AR • QR • TAG]

31. [MOBILE AD PLATFORMS]

32. (and more...)

33. [MOBILE STANDARDS]

35. [APPS FOR 1, 2, 3, 4 AND MORE DEVICES]

37. [DIVERGING HANDSET OPERATING SYSTEMS]

39. [MOBILE WEB / UBIQUITOUS COMPUTING]

41. [BUILDING THE MOBILE EXPERIENCE]

42. know your target
prototype rapidly
build to a device
test frequently
fail early (andTHIS]
[THINK ABOUT often)
start over
focus on content
embrace limitations
remember your user

43. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

44. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

45. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

46. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

47. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

48. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

49. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

50. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

51. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

52. know your target
prototype rapidly
build to a device
test frequently
fail early (and often)
start over
focus on content
embrace limitations
remember your user

53. [WHERE YOU AT?]

54. [WHERE YOU AT?]

55. [BUILD A FORTRESS TO KEEP THE HATERS OUT]

57. [THANKS]

58. THE PROJECT : GOODBYSILVERSTEIN.MIR.MX