2021 for content marketing will be different. But some trends will stay the same. Would you like to know which ones? Then check the article - https://bit.ly/3k7fTBI!

1. 8 Main Content
Marketing
Trends of 2021
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2. HOW WILL CONTENT MARKETING CHANGE IN
2021? DID PANDEMIC HAVE A HEAVY IMPACT ON
HOW CONTENT MARKETING WILL EVOLVE?
WELL, SOME THINGS HAVE CHANGED FOR SURE.

3. THE MAIN CHANGE
WE CAN’T DENY IS
A MASS BRAND
ALLOCATION FROM
OFFLINE TO ONLINE.
Yet the major marketers report their content
marketing strategy has experienced
moderate changes.
70% of marketers changed
targeting/messaging strategy
64% of marketers adjusted their editorial
calendars
53% of marketer adapted their content
distribution and promotion strategy

4. BESIDES, 2021 CONTENT MARKETING TRENDS WILL BE
ALIGNED WITH THE 2020 ONES. SO, LET’S JUMP TO THE
EIGHT MAIN TRENDS YOU’D BETTER FOLLOW.
THE CONTENT MARKETING WILL CONTINUE TO GROW. BY
2021, THE CONTENT MARKETING INDUSTRY WILL WORTH
412 BILLION.

5. In 85% of cases, consumers are more likely
to trust user-generated content.
While not containing any keywords and
selling methods, users’ content appears to
be the most engaging and shows the
highest conversion rate.
1. User-generated
content (UGC)

6. Over 80% of users chose to watch a video
review when making a purchase decision.
In comparison, over 50% of customers
admit that online video was the factor that
helped them to select the specific product.
Consider producing both high-end clips and
do-it-yourself-style videos, which can win
the hearts of the audience.
2. Video content
becomes more popular

7. 3. Quality trumps
quantity
Researches have proven that quality
hugely prevails over the number of posts
published.
People are drowning in information flow.
That is why they prefer to get news from
you more rarely but expect them to be more
comprehensive.

8. 63% of customers admit they are annoyed
when receiving a generic marketing offer.
An overall conversion may be increased
three times by implementing a personal
approach. Demand for personal special
treatment is getting higher, thus making
marketers depend on data science even
more.
a user’s experience,
habits,
and even expectations of potential
customers.
ORDINARY TARGET AUDIENCE PORTRAIT
SHOULD BE SUPPORTED WITH
ADDITIONAL INFO, INCLUDING:
4. Personalized
approach

9. The overall attraction to podcasts continues
to grow. Generally speaking, there is a huge
demand for audio content, which can be used
for your agenda’s advantage.
If you run a branded podcast, focus on one
relevant topic rather than to try to cover
everything that comes into your mind. This
might be a new marketing way to establish
your brand’s credibility.
5. Podcasting
popularity triples

10. Experts advise focusing on a specific and
relevant topic that concerns your expertise.
Create content strategically to build up
your reputation as an honored expert in
the area of your interests. This way,
position yourself/company's blog as an
expert source.
6. Focusing on your
topic

11. 6. Focusing on your
topic
360 degrees VR videos;
Augmented reality advertisement;
Interactive ads and photos;
Embedded supplementary tools.
Nearly 91% of consumers admit they enjoy all the interactive and game
components the business can provide.
Modern days interactive content may include:
Thus, the world of marketing enters the age of interactivity, and modern
marketing departments should adapt to the new demands of the customers.

12. Aside from old but gold formats, marketing
should consider new types of
advertisement, including those never used
before.
At least, marketers have to find the
audience’s preferred channels and to
deliver the content in a constant stream at
predictable intervals. Every piece of content
nowadays must have a well-thought
strategy behind it.
8. No more random
acts of content

13. 94% of marketers have made changes to
the content marketing strategy due to
pandemic. Of course, these changes will
enter and have their solid place in 2021.
Nonetheless, the forms of the content
expression for the last 2 years (and 2021)
stay relatively the same - more shift to
providing an extraordinary user
experience, bigger impact of video and
interactive content, and, sure thing,
quality of content you produce.

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HELP YOU WITH ALL
THINGS CONTENT
MARKETING AND
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