1. L360 Awards
Best Loyalty Program
May 2016

2. Background: Who is GameStop?
We’re a $10B Specialty Retailer
Video Games
#1 Market Share
Publishing
#1 Digital Magazine
Digital/Mobile
Gaming
Top 10 Mobile Publisher
$800M Digital Business
Wireless/
Technology
Fastest Growing
AT&T Wireless Reseller
AT&T National Dealer
Largest
Authorized Reseller
More than 4,500 GameStop Stores in the US
Dominant Leader in Global Video Game Category

3. What Makes GameStop Unique?
Employees are our Number one Differentiator
Loyalty
40,000+ Passionate
Associates
Multichannel
Buy / Sell / Trade

4. 40M+ GLOBAL MEMBERS
PowerUp Rewards Engaging Customers
U.S. PENETRATION % OF SALES SALES PROFIT

5. PowerUp Rewards Program Enables Engagement

6. Right Messages at the Right Time

7. Reward Redemption

8. 8
40K+ Knowledgeable, Passionate Associates
 Associate/customer gaming
community
 Key product knowledge
 First hand access, beta
participation, sample
products
 Mentoring & development
 Happy employees harbor long
term customer loyalty
GameStop Employee Approach
“There’s nothing more powerful than a
personal review, referral or endorsement.”

9. GameStop Conclusion
 46 million members worldwide
 3X the sales and 5X the profit from loyalty customers
 Paid tier membership generates tens of thousands of fee
dollars annually and deepens engagement with our best
customers
 The PowerUp Rewards program gives our employees what
they need to make every interaction meaningful
PowerUp Rewards drives GameStop’s
continued success as the premier
neighborhood gaming destination
9

10. Thank You