The document discusses how e-commerce businesses can become more sustainable. It notes that consumer demand for sustainability is rising, with many willing to pay more for sustainable brands. Major e-commerce companies have pledged to reduce their environmental impact through measures like becoming carbon neutral. The document also summarizes survey results from small e-commerce businesses on sustainability, and provides tips that small businesses can take to make their operations greener like using renewable energy and reducing packaging waste.

1. Sustainable
e-commerce
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How to make e-commerce business greener
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2. Green consumerism is rising
rapidly and consumer shopping
behavior has also fundamentally
changed for the last few years.

3. While Millennials may be leading the charge in sustainability awareness, every age group
indicates that sustainability, environmental, and/or personal wellness attributes are significant
considerations in selecting brands
Source: the IBM Research

4. of those surveyed who indicated that
traceability is very important are
willing to pay a premium for brands
that provide it.
are willing to change their
purchasing habits to help reduce
the negative impact on the
environment
6 in 10
71%
Source: the IBM Research

5. Major e-commerce brands have
already started planning to implement
more sustainable practices in their
business.
For example, Amazon pledged
to bring its carbon emissions
to zero by 2040.

6. Fast-fashion brand Zara has pledged
to make all of its brands use only
organic, sustainable, or recycled
materials for their clothing by 2025.
They also plan to transition to zero
landfill waste and to use renewable
sources to power 80% of their
distribution centers, and stores.

7. What about
Small business

8. The survey
results
We asked a few e-commerce
entrepreneurs what do they think
about making their business green Wish to try
34%
Don't want to rise price
23%
Started taking steps
17%
Had negative experience
16%
Think that's not their way
10%

9. "People will not go
green if it costs them
even a cent more or
poses the slightest
inconvenience.This
is my experience."
"We added the ability
to offset the carbon
for a few dollars.
I was pretty surprised
to see almost half
agree to pay the
extra fee."
"It’s a small thing, but
I re-use as much
packaging as possible.
Not sure how much
impact it has, but it
makes me feel better
on a personal level."
Seller Seller Seller
1 2 3

10. Next
Green Hosting
Renewable energy
is a new black
Efficient UX
The less energy is
wasted, and everyone
wins
Less packaging
Remember, less is
more.
Green delivery
The most significant
point in terms of the
carbon footprint Real care
Show your customers
how you care about
the environment
Steps to make
e-commerce green

11. Green Hosting
Your data center must run
on renewable energy.
Efficient UX
Compress images and
avoid large video files.
Less packaging
Elaborate on the action
step in one sentence.
Next

12. Next
Less packaging -
it's like this :) not like this :(

13. Delivery is the most significant point in terms
of the carbon footprint. Use bicycle or electric
cars to deliver your products and work more
with local product suppliers.
Green
Delivery
Next

14. Additionally, if your
organization allows employees
to work remotely or outsource
some operations, it can
decrease the footprint even
further.
98%
of carbon
footprint*
is accounted for the daily
commute to and from work.
*of an employee’s work-related
carbon footprint
Next

15. Show your
real care
Donate
Donate some of the company funds to an environmental charity.
In 2019, Shopify launched a Sustainability Fund, committing to
invest at least $5 million a year to fight climate change.
Start with yourself
Show your eco results from time to time to
inspire and motivate your customers
Support the initiatives
Plant trees with your co-workers or organize a
group to clean up a grubby beach

16. Go green not because it’s
profitable, but because
it’s right.
Would you join the list of
green businesses?

17. Thank you!
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and tips for e-commerce pros.
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