Daran Xu

Buffalo/Niagara, New York Area United States

VP of American Marketing Association(UB), RA at Self&Motivation Lab, Student Ambassador at International Admission

Electronics / Computer Hardware

Daran is a well-rounded junior student involved in different areas of Marketing, International Business and Social Psychology, where he’ve collaborated with his knowledge in Sales, Digital and Social Media Marketing along with his researches in Social Psychology. With strong qualitative and quantitative analysis regarding Asian and Western consumer behaviors as well as product branding strategies. Daran demonstrated strong data analysis skills using predictable data modeling tools to support in decision making process. Daran is also a diverse person with strong interpersonal and communication skills which result from his dual academic careers as well as his various roles across campus. ...