Second Version of question 4

1. USE OF MEDIA IN
CONSTRUCTION OF
MUSIC VIDEO
BY DANIEL ROTHERY

2. FOOTAGE – CANNON 1200D
To take the footage for my music video and ancillary texts I used the Cannon 1200D Camera.
As you can tell from the opening monologue the camera footage is a little bit grainy, this is because I
started off by using a different camera. This was a budget camcorder that I purchased from Argos. This
then prompted me to enquire about booking out the college cameras and using them for better
quality footage. This worked and I feel that this camera created better quality footage and makes the
video a lot crisper and created more detail for the editing.

3. STORAGE – SANDISK SDHC 16GB
To store all of my footage I knew that I would have to get a big storage memory
card. I decided to go with the 16GB SanDisk because I knew that it would be a
reliable and transfer at a reasonable speed. I also decided to back my footage
up using a SanDisk Cruzer Glide 64GB, another very large storage device with
good transfer speed.
In the end I was glad I purchased these two pieces of hardware because I got a
lot of footage, some that I didn’t end up using, but without the amount of storage
they had I wouldn’t of been able to have stored/filmed the amount I did.

4. ADOBE PREMIER PRO
 Adobe Premier Pro is a non linear premium video construction software by Adobe. This was the main
piece of media that I used during the construction of my video. This was a completely new software to
me as I have only ever used Final Cut Pro and Windows Movie Maker before to construct a moving
image. But I did use the help around me and the media technician at college showed me the basics
and as the more times I used it, the better I became at using the different tools and different editing
techniques.
Some of the techniques I used:
 THE PAINT BUCKET TOOL - ALLOWS THE USER TO ADD A CERTAIN COLOR TO AN AREA OF THE CLIP, THIS
ALSO HAS THE LOOK
 LAYERING/GHOSTING
 THREE D EFFECT
 RGB COLOUR EFFECT
 CHROMA KEY
 16 POINT KEY
 4 POINT COLOUR EFFECT

5. ADOBE PREMIER PRO - LAYERING

6. ADOBE PREMIER PRO – PAINTBUCKET
AND TITLES

7. ADOBE AFTER EFFECTS
 Adobe After effects is another software by Adobe. This programme allows the user to add
special effects to certain clips or to transform them.
 I used this programme a few times during the construction of my music video. The first clip I
transformed was the title screen ‘Applause’. I made that appear to drip/melt from the screen. I
did this by clicking the title tab and creating a title across the middle of the screen. I then
added a special effect called liquefy, that tool is found in the effects column. The liquefy can
then be adjusted by clicking the key frame button and then transforming the clip.

8. ADOBE AFTER EFFECTS – THE ART GALLERY
The time
consuming
thing about
this section
was resizing
the image
to fit the art
gallery
frame. This
had to be
done frame
by frame

9. ADOBE AFTER EFFECTS – EXTRACTING IMAGES
 THIS WAS PROBABLY THE MOST DIFFICULT EDITING TECHNIQUE I USED FOR THE CONSTRUCTION OF MY
VIDEO. I HAD TO DRAW AROUND THE LIPS, USING THE PEN TOOL, FRAME BY FRAME. THIS DID END UP
BEING VERY JAGGERD ONCE ID FINISHED BUT I THEN PUT A CHECKEERED BACKGROUND TO IT AND
EDITED THE COLOURS ON FCP USING THE RGB COLOUR EFFECT. THE JAGGERED EFFECT WAS AN
EFFECT THAT HAD QUITE A GOOD LOOK AND DID FIT WITH MY THEME OF ART.

10. BLOGGER
 Blogger was the main blog website that I used to upload my work, whether that be for research and planning or construction,
each piece of work went onto blogger
 Sometimes there were issues with using blogger such as files not uploading properly and embedded videos/presentations not
playing correctly, but that was only on the rare occasion. Blogger was very easy to use and set up, it also allowed me to present
my work in a creative way and also kept all of my files stored neatly and in a very presentable way.
Custom background design
allowed me to create a
colourful background that
suited the style of my work this
year. I used the bright colours
because they matched the
genre of the music and also
matched the theme of my
music video and magazine
advertisment.
The links at the side show the different
months in which my work was
published. This allows easy access
when viewing, when a month is
selected it brings a selection of all the
work published in that month.
The title of my blog makes it
easier for the viewer to
understand what my blog is
about.
I have added the translate
button. It allows foreign users to
translate the blog from English
into their language. This shows
that I am trying to reach a wider
audience.
The posts are set up to allow
me to embed
YouTube/presentations and
also write text.

11. YOUTUBE
 TO KEEP A TRACK ON MY PROGRESS I UPLOADED EACH EDIT ONTO YOUTUBE . EACH EDIT WAS
WHEN I HAD FINISHED A SESSION ON ADOBE PREMIER PRO. I FIRST HAD TO SAVE THE PROJECT ONTO
THE COLLEGE EDIT SUITES AND THEN EXPORT THE MEDIA AS AN MP4 FILE. AN MP4 FILE WOULD BE
PLAYABLE ON YOUTUBE IN 1080P, FULL HD. THE FULL HD IS POBABLY NEEDED TO GET THE FULL
EFFECTS OF THE BRIGHT COLOURS AND EFFECTS.
 HERE IS A LINK TO THE PROGRESSION OF MY VIDEO: http://prezi.com/zb63orpd2y-
o/?utm_campaign=share&utm_medium=copy&rc=ex0share

12. ADOBE PHOTOSHOP - POPART
 Photoshop was a software that I was used to using having it being the main software I
used in the first year. This year I used it as the main software for my Digipak and my
Magazine advertisement.
 The main challenge I set myself for Photoshop was to create an image that was similar to
the silk screens by Andy Warhol. Because this was a new technique for me I thought that it
would be very useful if I viewed a tutorial on YouTube. This was the video that I used:
https://www.youtube.com/watch?v=y93ou2Fcc38
 This became the basis for my Digipak front cover.

13. POPART PROGRESSION
This is the
image I
started with
I repeated the process for
4 images.

14. MAGAZINE ADVERTISMENT PROGRESSION
 I started off by narrowing it down
to just three images that I felt best
supported the format of a music
magazine advertisment. These are
the three images I chose:

15. MAGAZINE AD CONTINUED
THE WRITING WAS ADDED USING THE TEXT TOOL
AND THE STARS ADDED USING THE STAR SHAPE
TOOL.