The Fallacy of Social Media Transparency
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My closing keynote for the 2013 Social Capital Conference in Ottawa, Canada. The theme is the double standards of transparency in social media, and how we demand honesty from brands, yet we ourselves are not as honest as we'd like to think we are. It also looked at how faux expertise is clouding social media streams, and making it harder for transparent and authentic behaviour to stand out.
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The Fallacy of Social Media Transparency
- 1. THE FALLACY OF SOCIAL MEDIA TRANSPARENCY WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
- 4. WHAT IS TRANSPARENCY? “…implies openness, communication and accountability.” Wikipedia.
- 9. TRANSPARENCY AND SOCIAL MEDIA “…one of social media’s great promises is to exponentially expand the power of the media in the hands of everyday citizens.” Phil Johnson, PJA Advertising & Marketing.
- 10. TRANSPARENCY AND SOCIAL MEDIA – THE VISION
- 11. TRANSPARENCY AND SOCIAL MEDIA – THE VISION
- 12. TRANSPARENCY AND SOCIAL MEDIA – THE VISION
- 13. TRANSPARENCY AND SOCIAL MEDIA – THE VISION
- 14. TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE “…the desire for transparency [in social media] is situational.” Chris Boulanger.
- 15. TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE
- 16. TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE
- 17. TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE
- 18. TRANSPARENCY AND SOCIAL MEDIA – THE FAUX EXPERTS
- 19. TRANSPARENCY AND SOCIAL MEDIA – THE FAUX EXPERTS
- 20. TRANSPARENCY AND SOCIAL MEDIA – THE FAUX EXPERTS
- 21. TRANSPARENCY AND SOCIAL MEDIA – THE ANSWER
- 22. TRANSPARENCY AND SOCIAL MEDIA – DEFINING YOU
- 23. TRANSPARENCY AND SOCIAL MEDIA – THOUGHT
- 24. TRANSPARENCY AND SOCIAL MEDIA – EMOTION
- 25. TRANSPARENCY AND SOCIAL MEDIA – BEHAVIOUR
- 26. TRANSPARENCY AND SOCIAL MEDIA – PERCEPTION
- 27. TRANSPARENCY AND SOCIAL MEDIA – DUE DILIGENCE
- 28. TRANSPARENCY AND SOCIAL MEDIA – NO-ONE’S PERFECT
- 29. TRANSPARENCY AND SOCIAL MEDIA – BE UPFRONT
- 30. TRANSPARENCY AND SOCIAL MEDIA – BE CONSISTENT
- 31. TRANSPARENCY AND SOCIAL MEDIA – BUILD PROPERLY
- 32. TRANSPARENCY AND SOCIAL MEDIA – BE YOU
- 33. THE FALLACY OF SOCIAL MEDIA TRANSPARENCY WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM