Marketonomy - Without Customers There Is NO Business!
Marketonomy is the study of the generative marketing anatomy of a successful corporate environment. Operating a successful business involves more than providing a quality product or service. It also depends on full knowledge and acceptance of ongoing changes in industry and market trends, technology, competition and much more…and taking that knowledge to heart in developing an overall living and breathing success plan. The Marketonomy concept demonstrates how marketing is the lifeblood of any corporation. The body represents the target market; the Strategic Plan is the “brain” of the organization driving all other aspects including product or service development, implementation and delivery. However, equally as important is the “heart” of the business, which is Marketing and Branding. Your marketing and branding efforts identify and target who, when, how and why you are in business in the first place and communicate this to your customers. Finally, the marketing tools are represented by the arteries and veins, which carry the vital marketing message throughout the body. Without Customers, there is no business!
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Marketonomy - Without Customers There Is NO Business!
- 5. Quality Marketing Innovation Integrity Leadership Provide a Product/Service that has VALUE! Let’s customers know WHO, WHAT, WHY, & WHERE! Perseverance and dedication to improvement! Honesty draws customers, talent and recognition! Provide motivation, organization and direction! 5 Key Success Factors For Business!
- 8. There Is NO Business!
- 14. Marketonomy [Mark-et-on-o-me] - noun 1. the study of the generative marketing anatomy of a successful corporate environment. Without Customers…There Is NO Business!
- 18. What are you selling? How much are are selling your product or service for? Who are your customers? What do they want? Where are they located? What is your timeline? What are your revenue goals? How will you be meeting them? How are you going to reach your customer? What is the message you want them to hear? How are you going to ensure your plan is working?
- 19. Without Customers…There Is NO Business!
- 20. Without Customers…There Is NO Business!
- 21. Display Advertising Public Relations Business Development Collateral Materials Broadcast Media Trade Show Marketing Direct Mail Website Blogging Social Media Surveys Webcasts Lead Generation Search Engine Optimization Email Marketing Link Building Outdoor Advertising Cold Calls TRADITIONAL OUTBOUND MARKETING TOOLS INTERACTIVE INBOUND MARKETING TOOLS
- 22. Strategic Planning Critical to Implementation Inbound Tools Outbound Tools Digital and traditional tools drive to website/business Marketing/Branding Message carried out through Inbound/ Outbound Marketing Tools
- 23. WITHOUT CUSTOMERS…! THERE IS NO BUSINESS!!
- 29. If you don’t know who your customers are how can you reach them?
- 38. KISSS!
- 42. Danna Olivo 407-405-6410 dolivo@davna.com Ready…Set…PROSPER! 2-Day Interactive Workshop September 24-25th www.readysetprosper.com $50 Discount if sign up by 8-10-2015